Popples Return with Spin Master

Saban Brands announced today a new licensing partnership with Spin Master Ltd., Canada’s largest children’s toy and entertainment company, who will serve as global master toy licensee for the company’s iconic and re-imagined Popples brand. Slated to launch in 2015, Popples is a new animated children’s series based on the nostalgic characters from the popular 1980’s toy line and television series. Spin Master will produce a full range of children’s toys including small dolls, collectible figures, playsets and plush to hit the U.S. market in 2015, followed by an expanded international program in 2016.

“We are thrilled that Spin Master, a global leader in the toy industry, will serve as the master toy partner for our Popples property,” said Elie Dekel, President of Saban Brands. “With a contemporary design, all-new characters and a wonderful line of toys, an entirely new generation of kids will get the chance to enjoy the hilarious, adorable and wacky adventures of the lovable Popples.”

The new Popples show is a high-energy comedy series about an amazing species of creatures that can pop into and out of a ball at will. The story is driven by the optimistic comic enthusiasm of the Best Popple Pals (BPP’s): Bubbles, Sunny, Lulu, Izzy and Yikes. Always wanting to help their friends, neighbors and each other, the BPP’s efforts often time backfire in hilarious ways, but luckily they always manage to save the day in their own POP-tastic way!

“We are pleased to partner with Saban Brands to relaunch the Popples property and bring to life the adorable new characters and whimsical world of the series,” said Craig Sims, Vice President Licensing and Business Development at Spin Master. “The Popples toy line will have a fresh modern look and feel inspired by the original design, which is sure to bring joy to millions of children around the world.”

Originally introduced in 1985, Popples made their debut in the U.S. with a successful toy line that generated more than $444 million in retail sales, followed by a Saturday morning television show based on the toys. As one of the best selling plush in history, the soft, lovable Popples creatures transformed from fluffy balls to furry friends and back again, making them an instant hit among fans of all ages.