Quick Note! Some of this is going to read like the official press release, because I used it, but i peppered in all the info from the presentation and my jaded nerdy sarcasm, so I promise it won't make you snooze. Also, hit the links on the title of each section and dive into our Flickr pics for maximum eye candy exposure. Enjoy!Hasbro, Inc. (NASDAQ: HAS) gives kids more ways than ever to re-enact the actions of their favorite Marvel Super Heroes with an extensive line of role play toys! MARVEL STUDIOS brings action and excitement to the theater with THOR and CAPTAIN AMERICA: THE FIRST AVENGER and Hasbro brings the adventure, energy, and emotion from the films “to life” with a full array of toys that will immerse kids in the character experience. In addition, role-play toys in the IRON MAN and SPIDER-MAN lines will have kids powering up and web-slinging throughout the year.
Highlights from Hasbro’s 2011 Marvel line include:
THOR
THOR tells the story of the Asgardian THOR, who is cast out from the mythical world and sent to live among humans on Earth. Over time, THOR learns what it takes to be a true hero, and the powerful yet arrogant warrior uses his mighty hammer to become one of the planet’s finest defenders. In 2011, Hasbro brings an extensive line of THOR products for kids to become immersed in the THOR character experience. March 1st sees the first Thor product hitting shelves, thought we’ve got reports it is available in most stores now, and in some regions, has been for weeks.
THOR LIGHTNING HAMMER
(Approximate Retail Price: $19.99; Ages: 5 & up)
Kids can now pretend to be their favorite Asgardian and summon the power of THOR! Hasbro’s THOR LIGHTNING HAMMER delivers a great role-play experience, allowing fans to recreate the on-screen action of the upcoming film, THOR. The replica of THOR’S signature weapon is fully equipped with electronic battle sounds and a launching projectile. Requires three “AAA” batteries, included.
THOR HELMET
(Approximate Retail Price: $7.99; Ages: 5 & up)
Helping to complete the THOR role-play experience is Hasbro’s THOR HELMET. Styled after the Asgardian’s iconic wing-tipped helmet, the role-play toy lets kids pretend to be the mighty hero. This is a low end role play item just meant to be plopped on your head and does little more than spark your insane imagination.
THOR FOAM SWORD
(Approximate Retail Price: $14.99; Ages: 5 & up)
If THOR role-playing fans are disarmed of their mighty hammer, it’s best to make sure that you’re also equipped with the THOR FOAM SWORD! The sword is 27 inches in length and crafted from soft, durable foam.
THOR FOAM HAMMER
(Approximate Retail Price: $9.99; Ages: 5 & up)
The THOR FOAM HAMMER offers children who wish to role-play as the Asgardian commander of Thunder an item that’s perfect for smaller hands. The hammer’s head is crafted from soft, durable foam. The great thing about foam products from Hasbro? They are magically infused with NERF power!!
THOR SHIELD AND SWORD SET
(Approximate Retail Price: $9.99; Ages: 5 & up)
Every aspiring Asgardian will want the THOR SHIELD AND SWORD role-play set, which features a soft, durable foam sword and shield that are great for younger children.
THOR 3.75” Action Figures(Approximate Retail Price: $7.99; Ages: 4 & up) Over 20 figures seeing release this year.
Wave 1: Battle Hammer Thor, Lightning Clash Thor, Sword Spike Thor, Secret Strike Loki, Shield Bash Marvel's Odin and Invasion Frost Giant
Wave 2 (June): Harpoon Blade Fandral, Blade Battle Marvel's Hogun, Ram Smash Volstaag, Hammer Smash Thor, Fireblast Marvel's Destroyer
Wave 3 (June): Mighty Thor, King Laufey, King Loki, All King Odin
Wave 4 (July): Sif, Warrior Thor, Loki (Blue outfit), Battle Thor (Glow in the Dark), Destroyer (Light Up)
THOR DELUXE 3.75” Action Figures
(Approximate Retail Price: $9.99; Ages: 4 & up)
Wave 1: Blaster Armor Thor and Ice Attack Marvel’s Frost Giant
Wave 2: Lightning Fury Thor and Heimdall
THOR 8 inch Collector Figures
Rotocast figures with high detail and limited articulation
Wave 1: Thor and a second Thor with a clear hammer
Wave 2: Thor and Destroyer
THOR Electronic Figure – Lightning Power Thor
(Approximate Retail Price: $19.99; Ages: 4 & up)
The THOR ELECTRONIC FIGURE stands at an impressive 10” tall with its supremely sculpted and detailed design. Featuring electronic phrases and sound effects from the movie THOR, as well as a light up hammer, projectiles and additional battle accessories.
THOR SUPER HERO SQUAD 3-PACKS
(Approximate Retail Price: $9.99; Ages: 3 & up; Available: Spring 2011)
The youngest THOR fans can collect their favorite MARVEL SUPER HERO characters from THOR with Hasbro’s line of THOR SUPER HERO SQUAD 3-PACKS. With a fun, unique style appealing to fans of all ages, each pack includes three SUPER HEROES from the film. In total, three all-new 3-packs will be available in the line, featuring characters such as THOR, ODIN, LOKI, FROST GIANT and THE DESTROYER. Each 3-pack sold separately.
CAPTAIN AMERICA CAPTAIN AMERICA: THE FIRST AVENGER showcases Steve Rogers, a brave yet mild-mannered young World War II soldier who volunteers to undergo a series of experiments for a U.S. Army “Super Soldier” program. Adorned in his iconic red, white and blue helmet and indestructible shield, CAPTAIN AMERICA fights for his nation by battling his archenemy RED SKULL and, in the process, becomes THE FIRST AVENGER.
CAPTAIN AMERICA DISC LAUNCHING SHIELD
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Spring 2011)
Very few Super Hero symbols have transcended time like CAPTAIN AMERICA’S shield, his signature battle accessory. And now kids can have their very own! The CAPTAIN AMERICA DISC LAUNCHING SHIELD is the premiere role-play item for every CAPTAIN AMERICA fan. It fires miniature foam disks to defend against combatants! The shield has a diameter of 15 inches and comes with five foam discs. Requires four “AA” batteries, not included.
CAPTAIN AMERICA HERO MASK
(Approximate Retail Price: $7.99; Ages: 5 & up; Available: Spring 2011)
Kids can complete their CAPTAIN AMERICA role-play experience by “hiding” their identity, much like STEVE ROGERS when he battles foes as a Super Hero. The CAPTAIN AMERICA HERO MASK is designed in the style of the movie and crafted for comfort and durability.
CAPTAIN AMERICA THROWING SHIELD
(Approximate Retail Price: $7.99; Ages: 5 & up; Available: Spring 2011)
Throw your shield just like CAPTAIN AMERICA with the CAPTAIN AMERICA THROWING SHIELD! This lightweight disc is great for play with friends in fantastic CAPTAIN AMERICA shield styling!
CAPTAIN AMERICA 3.75” Action Figures (Approximate Retail Price: $7.99; Ages: 4 & up; Available: Spring 2011)
Another 20+ figures will drop this year; the CAPTAIN AMERICA 3.75” Action Figures lineup is a little more rounded than the Thor line, featuring characters and designs straight from the film, inspired by the Marvel Comics and original concept designs to broaden your play action possibilities. Characters to be featured in the line include various iterations of CAPTAIN AMERICA, CAPTAIN BRITAIN, the villainous RED SKULL, and those menacing HYDRA SOLDIERS. Each figure sold separately.
Wave 1: Ultimates Captain America, Classic Update Captain America (Heavy Artillery), Winter Soldier and Battlefield (World War 2) Captain America.
Wave 2: Bucky Barnes (Heroic Age) Captain America, Captain Britain, Final Mission Captain America, US Agent and Crossbones
Other figures coming are Special Environments Captain America figures with Desert Fatigues, Winter Gear, Jungle Fatigues and Night Landing. They also dropped that Red Skull and Hydra Agents reveal on us above, but no Hasbro reps mentioned them at the collector event.
CAPTAIN AMERICA DELUXE 3.75” Action Figures
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2011)
The CAPTAIN AMERICA DELUXE 3.75” Action Figures lineup includes heavily armed and outfitted variations of your favorite American Super Hero, featuring a wide variety of unique battle weapons and accessories. Each figure in the assortment includes snap-on weapons. Each figure sold separately. The first two in the line are a Paratrooper Cap with a real working parachute and a Air Assault Glider Cap with a jet pack.
SUPER SHIELD CAPTAIN AMERICA
In the Super Hero Squad style - Team up with a mighty warrior and take on the forces of evil! Your electronic Super Shield Captain America figure is more that meets the eye—he can intimidate his enemies by saying heroic phrases like, “I’m Captain America!” and “Let’s go, troops!” Once they’re shaking in their boots, activate his glowing shield to show his foes that he means business! No villain is any match for you and your Super Shield Captain America figure!
CAPTAIN AMERICA HERO POWER 10" ACTION FIGURE
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2011)
The CAPTAIN AMERICA ELECTRONIC FIGURE stands at an impressive 10” tall with its supremely sculpted and detailed design. Featuring electronic phrases and sound effects from the movie, CAPTAIN AMERICA: THE FIRST AVENGER, as well as Cap’s signature shield, this figure is a great addition to every fan’s collection!
CAPTAIN AMERICA STRIKEFIRE TRANSPORT
(Approximate Retail Price: $29.99; Ages: 4 & up; Available: Spring 2011)
It’s only fitting that the world’s greatest soldier be outfitted with the CAPTAIN AMERICA STRIKEFIRE TRANSPORT to take into battle against his enemies. This massive vehicle features launching-projectiles, a motorcycle, and a one-of-a-kind CAPTAIN AMERICA 3.75” ACTION FIGURE unique to this product. We’ll also see a Cap Hover Jet! As well as an “Off-Road Avenger” 4x4.
CAPTAIN AMERICA SUPER HERO SQUAD 3-PACKS
(Approximate Retail Price: $9.99; Ages: 3 & up; Available: Spring 2011)
The youngest CAPTAIN AMERICA fans can collect their favorite MARVEL SUPER HERO characters from CAPTAIN AMERICA: THE FIRST AVENGER with Hasbro’s line of CAPTAIN AMERICA SUPER HERO SQUAD 3-PACKS. With a fun, unique style appealing to fans of all ages, each pack includes three SUPER HEROES from the film. In total, two all-new 3-packs will be available in the line, featuring characters such as CAPTAIN AMERICA, BUCKY, RED SKULL and HYDRA SOLDIERS. Each 3-pack sold separately.
CAPTAIN AMERICA CRUISERS
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2011)
Speed away with the CAPTAIN AMERICA CRUISERS! Styled after Captain America’s classic motorcycle, this speeder is coupled with his shield and a 3.75” action figure.
IRON MAN ARMOR CHARGE IRON MAN and ARMOR CHARGE WAR MACHINE
(Approximate Retail Price: $14.99; Ages: 4 & up; Available: Spring 2011)
Storm into battle with Hasbro’s all-new ARMOR CHARGE IRON MAN and ARMOR CHARGE WAR MARCHINE. The 7” motorized, walking figures introduce kids to a new play pattern among their action figures. Each figure sold separately.
IRON MAN 6” Action Figures
(Approximate Retail Price: $14.99; Ages: 4 & up; Available: Spring 2011)
In 2011, Hasbro introduces an all-new IRON MAN 6” Action Figure assortment that will join forces with its wildly popular 3.75” figure lineup. The assortment will include a variety of figures throughout the year, featuring characters such as IRON MAN, WAR MACHINE, CRIMSON DYNAMO, TITANIUM MAN and WHIPLASH! Each figure sold separately. There’s actually two different War Machines coming in 6 inches; one being the classic movie look and another the “Initiative” version. Hitting right now are Iron Man Mark VI and Hulkbuster Iron Man as well. Price point is said to be a painful $17.99, so these initial releases will really tell Hasbro how much they’ll be able to charge for 6 inch Marvel Legends action figures in 2012.
IRON MAN 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Now)
In 2011, the line will include a wide variety of IRON MAN Action Figures, as well as supporting characters and villains. And not only do the figures feature excellent articulation, they also feature cool new weaponry. Each figure sold separately.
IRON MAN 3.75” ARMOR TECH DELUXE Action Figures
(Approximate Retail Price: $12.99; Ages 4 & up; Available: Now)
The IRON MAN 3.75” ARMOR TECH DELUXE ACTION FIGURE lineup includes never-before-seen variations of IRON MAN characters, featuring hi-tech Stark Industries weapon “technology” that makes this super hero lineup more dynamic and versatile than ever before. Each figure in the assortment includes a variety of snap-on weapons. Each figure sold separately.
SPIDER-MANSPIDER-MAN STRING WEB SHOOTER
(Approximate Retail Price: $16.99; Ages 4 & up; Available: Fall 2011)
Kids’ web-slinging role-play is swinging into a new, innovative age this year with the SPIDER-MAN STRING WEB SHOOTER! For the first time ever, kids will enjoy a SPIDER-MAN web shooter that offers a motorized string reload function for hours of play.
SPIDER-MAN HERO MASK
(Approximate Retail Price: $8.99; Ages 5 & up; Available: Spring 2011)
Kids can complete their SPIDER-MAN role-play experience by “hiding” their identity, much like PETER PARKER does when he takes to the streets to protect the citizens of New York. The SPIDER-MAN HERO MASK is designed in the classic Spidey style and crafted for comfort and durability.
SPIDER-MAN WEB BATTLERS
(Approximate Retail Price: $10.99; Ages 4 & up; Available: Spring 2011)
New to Hasbro’s SPIDER-MAN line in 2011 are SPIDER-MAN WEB BATTLERS, an assortment of 6” action figures for kids to enjoy and play with friends. These figures each come with soft battering weapons that are activated into a swinging motion when their legs are squeezed together. Choose from SPIDER-MAN and VENOM. Each figure sold separately.
SPIDER-MAN ALL MISSION RACER
(Approximate Retail Price: $29.99; Ages 4 & up; Available: Fall 2011)
The SPIDER-MAN 3.75” Action Figures line will get around town in style in 2011 with the SPIDER-MAN ALL MISSION RACER, a vehicle that features racer, hovercraft, motorcycle, jet and glider modes, as well as electronic sounds! The vehicle actually knows what mode it is in and will make the noises that go along with it. This is the only mode of transportation any SUPER HERO could ever need! Figures sold separately. Requires three “AAA” batteries, not included.
SPIDER-MAN 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Now)
Take on GREEN GOBLIN and VENOM with an all-new lineup of wonderfully styled SPIDER-MAN 3.75” Action Figures in 2011! This year brings great new adventures for our friendly neighborhood SPIDER-MAN on land, in the air, and under water! PETER PARKER has his work cut out for him! Each figure sold separately.
SPIDER-MAN 6 inch Action Figures
Don’t get excited! These are geared toward kids with each one hiding an action feature. These have already hit stores and I can tell you, squeezing the legs together on a figure to make him spin his spider staff never gets old. Will there be any new characters we can add to our collections? Doesn’t look like it. Sorry!
SPIDER-MAN MEGA BLAST WEB SHOOTER
(Approximate Retail Price: $14.99; Ages 4 & up; Available: Now)
This arm gauntlet puts the web in your hands! The SPIDER-MAN MEGA BLAST WEB SHOOTER comes with a web cartridge, web shooter and SPIDER-MAN glove. By simply pulling the trigger, you can sling “webs”, just like PETER PARKER!
WISECRACKING ELECTRONIC SPIDER-MAN
(Approximate Retail Price: $19.99; Ages 4 & up; Available: Now)
The WISECRACKING ELECTRONIC SPIDER-MAN is the largest Spidey action figure offered by Hasbro in 2011. Featuring a variety of web-slinging sounds and fun wisecracks that will make kids laugh, this 12-inch-tall figure also offers great poseability and comes with a “web” and web projectiles. Requires two “AAA” batteries, included.
MARVEL UNIVERSE MARVEL UNIVERSE 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Now)
The MARVEL UNIVERSE 3.75” ACTION FIGURE line is continuing in 2011 with its exceptional articulation, poseability, and spot-on design. Fans can update their collections with the latest and greatest from Hasbro! New figures hitting now include a Jim Lee styled Cyclops, 1st Appearance Wolverine, Gladiator, Apocalypse and Cable with baby Hope. The Hasbro team mentioned that Hope will be available in great numbers, but as the line continues to ship, Cable will be packed without her. They also mentioned that new card art duties fall to Simone Bianchi handling wave 3 and 4 of 2011. Upcoming figures also include a Steve Rogers, Ultron (modern look), Scarlet Spider, Skaar (Hulk’s Son), Dr. Strange (with clear astral form variant), Falcon (detachable wings) with Redwing, Dark Hawk (with variant for modern and classic looks), Dr. Doom (modern look), X-23 in her X-Force costume and Namor in the classic green trunks. There was also a reveal of Rocket Raccoon with Groot accessory coming this year…somewhere…at some time.
MARVEL UNIVERSE 3.75” MULTI PACKS
(Approximate Retail Price: $22.99; Ages 4 & up; Available Fall 2011)
The MARVEL UNIVERSE 3.75” MULTI PACKS assemble your favorite SUPER HERO teams from the MARVEL COMICS universe. In 2011, Hasbro is introducing these new figure 3 packs, including THE CLASSIC AVENGERS with Gold 1st Appearance Iron Man, 1st Appearance green Hulk, 1st Appearance Thor, tiny little Wasp and Ant Man figures as well as a winged ant for Ant Man to ride into battle, THE UNCANNY X-FORCE with Wolverine, Warpath and Deadpool in their grey and black “stealth” costumes and THE FANTASTIC THREE with Thing, Mr. Fantastic, Invisible Woman and Herbie the robot. You’ll also remember there is a Giant Sized X-Men 6 pack (Toys R Us exclusive) on the way with a variant set including a bamfing Nightcrawler as well as deco changed on Colossus and Storm. The set also includes Cyclops, Wolverine and Thunderbird. Seems like a missed opportunity not to put Professor X in his wheel chair in here! Do you think you’ll see him hanging on the pegs in Walmart any time soon? Bald guy in a wheel chair? I think not. This set will hit this summer.
MARVEL UNIVERSE COMIC 2-PACKS
(Approximate Retail Price: $14.99; Ages 4 & up; Available: Now)
Leading off with Wolverine vs Silver Samurai and Deadpool vs Taskmaster. Each MARVEL UNIVERSE COMIC 2-PACK includes a reprint of an iconic MARVEL COMIC and two unique MARVEL UNIVERSE 3.75” Action Figures specific to that story. Look for QUICK SILVER and WONDERMAN, SPIDER-MAN WITH CAPTAIN BRITAIN (70’S COSTUME), WOLVERINE and SABRETOOTH, POWER MAN WITH IRON FIST, ADAM WARLOCK with the Infinity Gauntlet and THANOS and CYCLOPS and JEAN GREY in 1st Class themed comic style outfits (since no one seems to want to touch the new movie).
GIGANTIC BATTLES
One super sized figure and a regular 3 and 3 quarter figure in a boxed set. The next sets include Goliath with Thor (there will be a Ragnarok Thor Variant) and Classic comic style Frost Giant with Loki.
MARVEL HANDFUL OF HEROES ASSORTMENT
(Approximate Retail Price: $4.99; Ages: 4 & up; Available: Now)
The ultimate battle of good and evil are right in the palm of your hand! This set of micro-sized molded figures comes with eight heroes and one super secret figure that will be a mystery until you tear open the package!
MARVEL UNIVERSE – MASTERWORKS SENTINEL WITH WOLVERINE(Approximate Retail Price: $49.99; Ages 4 & up; Available: Fall 2011)
This lumbering giant means business! One of the biggest, baddest villains in the MARVEL UNIVERSE is here and he’s ready to take out the X-Men! THE SENTINEL measures a monstrous 16 inches tall and is packed with electronic features including a huge bank of battle sounds. Also includes a 3.75” WOLVERINE figure so that you can stage the 1st battle as soon as you open the box! Requires three “AAA” batteries, included. At San Diego Comic Con, there will be a unique deco to the Sentinel (dark purple).
MARVEL LEGENDS!!!
The 6 inch figure line cut down before it’s prime, or rather just as Hasbro were getting a handle on the fact we’d like to see as much detail, paint and articulation in these figures as we see in their G.I.Joe and Star Wars lines..RETURNS!! Yay. I say it like that because this impending 17.99 price point is going to put a serious hurting on my wallet, so I probably will have to pick and choose my purchases even though the dreaded Build-A-Figure gimmick is returning as well. Collect all 17 figures and build..ANOTHER GUY!! Yay. I kid about the 17 figures, but the Walmart Giant Man wave came pretty damn close. Anyyyway, at San Diego Comic Con we’ll see the first release in a Modern Heroic Age Thor (numbered 0) with a special deco and poster art by Simone Bianchi in a special package Hasbro is keeping a secret. Spring of 2012 sees the actual release starting with Ultimate Hawkeye and Heroic Age Bucky Captain America, single packed with a BAF piece to make Terrax, our favorite evil herald of Galactus. They stated there is a lot more on the way, they are just going to make us cry for it til SDCC. EVIL!!
As we explained in the Star Wars article, the little pvc lines are pretty much toast, so the Super Hero Squad figures listed above are the last you'll see in that format in favor of Marvel Super Hero Adventures figures with limited articulation so they can hop in and out of vehicles and soak mommies for more money. Hoo ra.
Hasbro's Toy Fair 2011 Marvel Comics and Movies Collectibles
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