10 Cloverfield Lane: Be Prepared

There's been a discussion lately about what successful films and, to a larger extent, those film campaigns can teach other films. Case in point; Deadpool. The marketing for Deadpool said "we don't take ourselves seriously...at all." It also filled the world with inside jokes and subtle trolling of those who wouldn't get the inside jokes and above all else, it read as A GOOD TIME. Now, 10 Cloverfield Lane goes in a different direction, taking a page from classic horror films.

The understanding is, something in the shadows is creepier than something walking down a city street in the middle of the day. It's the unknown...that thing rustling under the bed..that object that shifts and makes the door slowly creek open to a closet that should be lifeless. Sure, the film makers of 10 Cloverfield Lane could "leak" the monster designs, making everyone that is hoping for monsters breathe a sigh of relief that they will, indeed, get the payoff they are looking for, but wheres the showmanship in that? For the first time in a long time, we get to go into a movie with the UNKNOWN waiting for us...and that's pretty damn exciting...



With a synopsis that plainly reads "Monsters come in many forms"...be prepared for anything!!! My money is on a giant John Goodman spider monster. I can dream. Marth 11th, we find out!