A24, in partnership with Joya Studio, announced multi-sensory experience screenings of HERETIC, exclusively at Alamo Drafthouse theaters nationwide for one-night-only on October 30.
This unique experience will fully immerse audiences in the cinematic journey by activating their sense of smell. A highlight of the film features the delightful aroma of blueberry pie, inviting viewers to savor the scent wafting through the theater during this moment in the film.
Fans can also look out for exclusive treats and scratch-and-sniff cards at all other advanced screenings nationwide on Oct 30, allowing them to actively participate in the experience and enjoy the aroma during this pivotal scene.
Joya Studio is known for its innovative candles and fragrances, and have been long-time collaborators with A24. Joya Studio produced the line of genre-themed candles to the Auditor Trophy candle inspired by the award-winning film Everything Everywhere All At Once.
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