Toy Fair 2023: LITTLEST PET SHOP Kicks Off Massive Global Relaunch

LITTLEST PET SHOP, one of the most well-known collectible toy brands in history, will be marking its long-anticipated return to retail with an immersive digital play experience on the global immersive platform for communication and connection. The brand-new pet simulation experience, which will launch worldwide in December 2023, is a joint collaboration between LITTLEST PET SHOP Master Toy licensee, Basic Fun!, a leading global marketer of toys and consumer products, Hasbro, Inc. (NASDAQ: HAS), a leading toy and game company, and Suit Up Games, a Roblox development studio specializing in high-engagement branded experiences for young audiences.