L.O.L. Surprise Plush Surprise

The brand that invented the unboxing craze is celebrating its 10th anniversary, and it’s marking the moment in the most on-trend way possible with an all-new L.O.L. Surprise Plush Suprise! If your feed is full of unboxings, blind boxes, and “what did I get” reveals, you can thank L.O.L. Surprise. Long before “blind purchase” culture took over TikTok, L.O.L. Surprise made the buzz of the unknown a must-have experience, layering surprise reveals, collectibles, and personality into every unboxing. Fast-forward a decade, and that same energy is everywhere with fans chasing the thrill of the reveal.

SDCC 2025: Monogram Exclusives at Comic-Con

Eager fans are hitting the floor of San Diego Comic-Con tonight to scoop up their most sought-after exclusives from a seemingly endless list of companies. MONOGRAM has been a staple on the show floor for many years now, flinging all manner of pop culture-inspired collectibles at unsuspecting attendees, making them instant fans! Let's take a look at the ACTUAL PILE of exclusives Monogram have on offer this weekend...

Toy Fair 2025: Hasbro's NANO-MALS Interactive Pets

Unlock a world of fashionable, pocket-sized pets with Nanomals! Nano-mals are electronic, interactive pets and adorable mini companions that need your love each day! Each Nano-mals pet has an electronic heart meter – fidget to find out what they need. The more you play, the more interactions you unlock.

When their heart meter drops, they’ll make sounds to let you know they need care. If their heart meter is blue, they want to be pet, so press their ears. If their heart is yellow, they’re hungry – press their mouth to pretend feed them. Is their heart pink? Click their arms up and down to make them dance. What about purple? They want to move! Flip, catch, or shake to fill their heart. Your Nano-mal will celebrate their full heart with a song and colorful lights show. Nano-mals interact with each other when you place two or more close together. Collect and connect to discover new interactions! Give them some extra flair with a textured snap-on outfit that is cross compatible as you collect more. Plus, they come with an attached clip, so they make a great kids keychain for on-the-go play. Nano-mals are the perfect gift for kids who love animal toys and digital pets. 

NEW Yummy World Attack of the Donuts Keychains by Kidrobot

Donuts, Donuts, and more Donuts! When it comes to sweet decadence, you can never get enough. Donuts are the perfect super food for any occasion; and now you can enjoy them as keychain series with the new Yummy World Attack of the Donuts Keychain Series. Take these individual Yummy World doughnut friends with you everywhere and add a little color and funky sweetness to your life with 16 different delectable and collectible donut characters. Each donut keychain comes foil bagged and sealed in a blind box to preserve the rarity and collectibility of each piece.  Even we don't know whats in each blind box adding to the surprise and delight of each unboxing.  This donut keychain series come in a wide array of collectible colors and patterns, guaranteed to level-up your accessory game when you collect them all. Ready or not, here comes Attack of the Donuts!!!