Lil Thor

It seems like only yesterday when some guys were playing a big football game I didn't watch and in between all that ruckus was a commercial starring lil Darth Vader, honing his Sithy skills around the house. He attempts force pushes, mind tricks, throwing lightning..all to no avail until he discovers he has sway over AUTOMOBILES!! Hey... everyone has to start somewhere, and having car starter powers can come in handy in the rain. Now, Marvel Comics and Paramount Studios seeks to one-up the tiny black robed minion of evil with the power of LIL THOR!!! The commercial goes much the same way as the Vader one does until you hit the twist (and what a tweest it is!) Enjoy!

I'm On the S.H.I.E.L.D. Helicarrier, Mother Fucker

Way better than a boat. Way. Today, JOINSHIELD.COM became active and altered me that after rigorous testing, I would be considered for agent status. A component of this sign up has the system accessing your Facebook account, at which time it plucks your main picture for your ID badge. In my case, this is an image of my cameo in "The Shining" where I was caught conferring with a friend who was wearing his favorite bear suit. I agree, this image makes for an awesome ID picture. After some clicking around you are given a S.H.I.E.L.D. insider's POV on the situation in Puente Antiguo, New Mexico where a large crater was discovered to hold an alien artifact. The item resembles a medieval metal working hammer or two handed weapon but the alloy resists all testing methods as even diamond tipped sampling devices can not take a slice. The item is also emitting electro-magnetic interference, so S.H.I.E.L.D. agents have been advised to stay in their cars, which are shielded...and are from Acura. After a quick game of "find the anomaly" utilizing a grid map and a spy drone, you get the bump to Level 1 and can continue on your missions! This most likely means you can see further video, images and enter contests. The real question you will be asking after first glance is "Is this one big commercial for Acura?" Nope, thankfully. After you pick your S.H.I.E.L.D. vehicle of choice, leveling up gives you upgrades to your car with some nifty computer generated effects, so its not like they are trying to sell you the damn thing every 3 minutes. Join S.H.I.E.L.D. today and blast a Hydra agent in the face for dear old Uncle Sam (Jackson), won't you?

Get Hammered with Thor at 711

I am a simple man. I like my couch to be stain resistant and comfortable over all, the rest of my furniture to withstand a modicum of "play wrestling" and my fancy drink ware to feature movie heroes leaping into lenticular action. 711 has my hook up for that last bit, filling my growing collection with Terminators, Hulks, Weapon X's and Venoms over the years. Now...they lay the hammer down.

Blue Lightning Blast: A thunderous blast of Raspberry and Tangerine from the fine folks at Hawaiian Punch! Drop the hammer on your tongue with a thunderous new taste that could only have come directly from the magical world of Asgard. Side effects include a blue tongue and a powerful compulsion to wear tights and grow your hair out.

As a bonus to the festive tongue, you can redeem your Slurpee points for downloads like wallpapers and behind the scenes vid as well as a movie poster for your real wall in the really for real world. HAZAAAHH!

"In addition to the in-store promotion, special cups and straws, 7-Eleven has added an interactive social aspect with its recently launched Slurpee smart phone app. During the month of April, the app will be re-imaged with a Thor overlay, and visitors will be invited to check in via Foursquare at 7-Eleven stores around the country. With every check-in, Slurpee fans will accumulate prizes and Slurpee Rewards points redeemable by phone or at www.slurpee.com.

Prizes include Thor mobile phone backgrounds, a Thor badge that shows up on the app with check-in, a one-month subscription to Marvel's digital comics and a 30-minute session with Slurpee secretary, 7-Eleven's online concierge service that provides services ranging from answering trivia questions to reporting on sports scores to helping with homework.

Thor fans also can use their Slurpee rewards points to view a three-minute, behind-the-scenes video on the making of the movie, produced by Marvel. The documentary short is available exclusively to 7-Eleven's Slurpee Rewards participants (www.slurpee.com) April 1-15, after which Marvel will release the piece publicly.

7-Eleven has created 10 different collectible cups for its Slurpee and Big Gulp beverages, including two limited-edition molded plastic mugs featuring Thor and the Destroyer, one of the villains in the movie. Among the eight collectible cups are featured Thor's nemesis and step-brother Loki, and Sif, a goddess who carries a big sword ... and a torch for Thor.

Aptly-named Blue Lightning Blast, the bright, turquoise blue Slurpee flavor is described as a thunderous blend of raspberry and tangerine flavors made by Dr Pepper.

Character spoon-straws have been growing in popularity since 7-Eleven introduced them four years ago. For April, exclusive spoon-straws feature the same four movie characters as the cups - Thor, Destroyer, Loki and Sif - in action-figure form for a suggested retail price of $1.99 each.

"There's a reason for the particular success of Super Heroes at 7-Eleven," said Rita Bargerhuff, 7-Eleven, Inc. vice president and chief marketing officer. "Our customers are both enthusiastic supporters of action-hero movies and Slurpee-lovers. They relish a first peek at movies and enjoy supporting products that resonate with them. These fans appreciate the chance to engage in ways that are meaningful and fun and that also build anticipation for a movie's release."

Good Gods It's A THOR Clip!

As we barrel head long into a chilly spring here on the east coast, we look forward to all the super hero throw downs the summer will bring and, we pray, the warmth. At the very least, Paramount lets things get a little toasty for all the ladies (and some of the boys) as they cozy up alongside Chris Hemsworth's abs.



Paramount Pictures and Marvel Entertainment present the epic adventure, “Thor,” which spans the Marvel Universe from present day Earth to the realm of Asgard. At the center of the story is the mighty Thor (Chris Hemsworth), a powerful but arrogant warrior whose reckless actions reignite an ancient war. Thor is cast down to Earth by his father Odin (Anthony Hopkins) and is forced to live among humans. A beautiful, young scientist, Jane Foster (Natalie Portman), has a profound effect on Thor, as she ultimately becomes his first love. It’s while here on Earth that Thor learns what it takes to be a true hero when the most dangerous villain of his world sends the darkest forces of Asgard to invade Earth.

Thor opens May 6th, 2011.

Pre-Toy Fair 2011 Coverage: Hasbro's Thor Movie Merchandise

Screw it. There's so much news pouring in now that we may as well just start the TOY FAIR MADNESS!!! The "on shelf date" is March 1st, but that isn't stopping stores from selling Thor movie action figures to eager fan boys and girls. Khalil of Kastor's Korner got in on the sales jump and while he has yet to write up his potentially epic review series, he's got a little taste posted just to wet your appetite. So what can we expect from Hasbro on March 1st? Well this news is not incredibly earth shattering, as we saw most of these things at NY Comic Con, but here's the run down anyway...

3 and 3/4 inch Basic Action Figures Wave 1: March 1st Release

- Lightning Clash Thor : Hammer lights up!
- Battle Hammer Thor : Sword becomes..hammer? Ahh..two hammers are better than one! - Thor is known across the cosmos as the mightiest warrior in all the Nine Realms. He has defended the divine kingdom of Asgard for a millennium from the darkest forces of the Marvel Universe. With his legendary hammer, Mjolnir, in his hand, he is an unstoppable force who commands both the lightning and the storms.
- Sword Spike Thor : Sword pops open to reveal..another sword? - Thor is the master of nearly every weapon in Asgard's arsenal. The dwarves created Thor's Power Sword (HE-MAN MUCH?!) to allow him to channel his otherworldly abilities and defeat any for that dares to cross his path. The unusual blade hums with divine might as Thor charges the internal spike with the power of his lightning.
- Secret Strike Loki : Blades combine to form a giant sword! - Thought Loki is no coward, he prefers to test his wits against his enemies, rather than the strength of his arms. Coercion and mischief are his tools for victory. Other gods sneer at his avoidance of combat; an attitude they will learn to regret when they finally get a taste of his triple-bladed sword.
- Shield Bash Marvel's Odin : Pop out shield and sword spikes! - Odin is a fierce and powerful king, ruling Asgard with wisdom and defending its borders with legendary force. Behind every word he speaks lies the rumble of cosmic thunder, and in the hand that wields his sword lays the near boundless strength of the mighty Allfather. To challenge him is to immediately know defeat, for all of Asgard will rise to fight alongside him.
- Invasion Frost Giant : With ice weapons and helmet..which is funny as no one else comes with theirs. - Since the beginning of time, the Frost Giants have struggled to break through the walls of Asgard. Although they have always been defeated by its king, Odin, they have never been destroyed. They now wait and plot their return when they will be strong enough to rise up again and finally destroy the golden realm and its king.

Khalil says the paint jobs are great, details solid and each comes with iconic weapons that are practical for the character as well as happy meal-esque action feature weapons for the kiddies. It may be of interest to know that under the Thor title it says The Mighty Avenger. This is Hasbro and Marvel (pardon the pun) HAMMERING the point home. By the time the Avengers movie drops, kids will know who they are, come hell or high water! There's even a little Avengers Assemble symbol on the package, encouraging you to have Thor and Iron Man join forces! Yay Marvel Team Up!

Wave 2 is also slated for release in March but no details have been released yet. Wave 3 and 4 follow in April, seemingly with 6 figure lineups as well.

Hero Action Figures wave 1 and 2 are deluxe packs with a 3 3/4 inch figure and deluxe armor accessories. These will hit in April as well.

Now anyone can summon the power of Asgard with Thor's lightning hammer! This role play item features lights, thunder sounds and lightning projectiles. Due out March with the initial push. A Thor Basic Helmet is coming as well. Basic implies that a waaaay cooler helmet might be dropping closer to the movie's release date?? Maybe something where the voices of the GODS themselves command you to smite your evil little sister??!! One can only hope.

For further images from the upcoming film and video of Natalie Portman speaking on the down side of life in 3D, CLICK HERE!