Toy Fair 2025: Jazwares Grabs Master License for Tokidoki

Jazwares, one of the world’s leading toy companies, today announced a multi-year collaboration with tokidoki, the internationally adored brand known for its bold, Japanese-inspired designs and charming yet edgy characters. The lifestyle brand is granting Jazwares worldwide licensing rights to produce an imaginative lineup of figures, vehicles, plush, costumes, musical instruments, accessories, pet products, and more, capturing the magic of the tokidoki universe. The first products from the partnership are expected at retail fall 2025. 

Toy Fair 2018: tokidoki Forever

Some saw art toys as a fad. The idea of a toy as more art than plaything was something to mock. Still, the movement marched on, and evolved, and while creators came and went, it seems tokidoki has always been here, making the world a brighter place with cactus girls and happy bullets and puffy unicorns and all the dreams you had as a very little kid, now made real...and collectible! Simone Legno's creations continue to multiply into 2018 with their own in house inspiration and a line for Aurora. Let's dip into some sunshine from Spring Fair...

SDCC 2014: Tokidoki's New Collaborations

tokidoki, the pop culture brand meaning “sometimes” in Japanese, is thrilled to reveal  product from its fall ’14 London Sole collection as well as tease the 2015 collaboration with Peanuts with an exclusive tote bag.  All the exciting news will be unveiled at the brand’s new 20x20 booth at San Diego Comic-Con July 24 – 27, 2014. The first 100 fans at the booth will receive a free tokidoki x MLB tote, no purchase necessary.

tokidoki will unveil limited-edition product exclusives including tees and hats as well as a 5” Golden Donutella vinyl for $30.00.  A tote bag, made exclusively for Comic-Con, will feature a tokidoki x Peanuts design with an MSRP of $15.00. All apparel and hats will be priced between $20.00 and $30.00. Click HERE for more on their exclusives!