Toy Fair 2025: The LEGO Group and Van Gogh Museum Unveil Sunflowers LEGO Set

Today, the LEGO Group unveils the LEGO Art Vincent van Gogh - Sunflowers set. Created in close collaboration with the Van Gogh Museum in Amsterdam, the brick-built painting captures the iconic brushstrokes of Van Gogh’s masterpiece.

The 2615-piece set enables fans to immerse themselves in Van Gogh’s art and to learn more about the inspiration behind one of his most beloved paintings: Sunflowers (1889). The set has been carefully designed to create a 3-D brick version focusing on the three radiant shades of yellow and Van Gogh’s famous use of light and shade. The set features the 16 sunflowers of the painting with adjustable petals, a removable frame, a tile with Van Gogh’s signature and a hanger element to display.

Netflix Teases LEGO ONE PIECE

Grab your straw hats! The LEGO Group, Netflix and Tomorrow Studios are coming together to chart a course into the Grand Line, bringing the epic live-action series ONE PIECE to life for LEGO building and Straw Hat Pirate fans alike for the very first time. 

LEGO Visits Harry Potter's Diagon Alley

Launched September 1st, the spectacular new LEGO® Harry Potter® set allows fans to be transported to the most magical shopping street in the world, now in brick form!

Diagon Alley™ is one of the most iconic locations in the Wizarding World. It’s where Harry Potter gets his first glimpse of the exciting new world he is about to join, as he’s guided through the magical shopping street by Hagrid. And now LEGO and Harry Potter fans alike can build and create the iconic street in their own homes.

The set brings the two worlds together in a magical hybrid: a rich and versatile display model, with a modularity aspect that allows fans to choose how to display the shops (all in a row, swapping them around, or even placing individual shops on different shelves!).