Toy Fair 2018: Action Man Returns

Back into the ocean of UK Toy Fair images our reporters sent back this week! Jenny Wilson was combing the floor with the same hit list and priority notes Matthew had, yet turned in completely unique and awesome work! I love when that happens. Two people in the same place, seeing the world in a completely different way. Not only that, though, but each seemed to get completely different coverage depending on when they went and who they talked to...and THAT is the mystery of UK Toy Fair! We sent Jenny to AB Gee with the fleeting hope something super new from Mattel would peek out. What we got was the return of a hero!

Manufactured by Art + Science, distributed by A B Gee and licensed by Hasbro, Action Man turns 50 this year and returns with a retro line of collector's edition action figures aimed squarely at UK uber collectors. The initial offering kicks off with an Action Soldier, Scuba Diver, British Infantryman, Paratrooper, Ski Patrol,  Footballer and Bobby Moore (who is the ultimate action hero, after all.)

Toy Fair 2012 : KRE-O Battleship & Transformers

Last year Hasbro got into the construction brick game with Transformers kits, giving you your favorite giant robot characters with directions to built your pieces into both vehicle and bot modes and their version of mini-figures which were, as expected, adorable. If the catalog at UK Toy Fair was any indication, the sets didn't quite catch fire, as most of the listings are for things we've seen on discount at retailers. There were some new items though..


KRE-O Transformers

Decepticon Ambush : Kids can play out cool Transformers battles with this KREON 4-pack. This set includes 4 Transformers KREONs, accessories, and bricks to build a cool setting for the battle.

Cycle Chase : Same text as above. Whom ever wrote this really didn't give it their all, did they?

Also new is a KRE-O Transformers Decepticon Helicopter set with 3 KREONs and a little buggy for the humans.










We had hoped Hasbro would extend their lines to include G.I. Joe, but if Transformers underperformed, that might be a plan in limbo. Instead, Hasbro chooses to test the waters with another property involving military battle against an alien force. BATTLESHIP!

The KRE-O Battleship line includes...









KRE-O Battleship Scuba : Start your KRE-O Battleship collection with this great entry level value set! Includes 2 KREONs with accessories and basic vehicle.

KRE-O Battleship Road Ambush : Build and customise KREONs with cool weaponry and accessories! Includes 4 KREONs: 2 human heroes and 2 regent villains.

KRE-O Battleship Helicopter : Take the battle to the air in the Apache helicopter! Features missile launchers and spinning rotor blades - activated by a push button. Includes 3 KREONs with customisable weapon accessories: 1 human hero and 2 regent villains.

KRE-O Battleship Air Assault : Take the fight to new levels with these 2 assault vehicles! Features 4 projectile launchers, an ejector seat and parachute. Includes 3 KREONs with customisable weapon accessories: 2 human heroes and 1 regent villain.

KRE-O Battleship Stryker : Fight the battle in this cool 6-wheeled vehicle! Featured projectile play and access to internal controls. Includes 3 KREONs with accessories: 2 human and 2 regent villain.

KRE-O Battleship Zodiak Vs Stinger : Re-create a key scene from the Battleship movie with this Zodiac vs. Stinger set. Features 2 missile launchers with flick-fire projectiles. Includes 3 KREONs: 2 human heroes and 1 regent villain.

KRE-O Battleship Sea Base : Take the fight to new levels with these 2 assault vehicles! Features 4 projectile launchers, an ejector seat and parachute. Includes 3 KREONs with customisable weapon accessories: 2 human heroes and 1 regent villain.

KRE-O Battleship U.S.S. Missouri : Own the ultimate navy battleship in the U.S.S. Missouri! Features multiple missile launchers on a multi-tiered deck! Also features a crane in rear for easy launch of speed boat. Includes 5 KREON figures with weapons and accessories: 4 human heroes and 1 regent villain.











THREE WEEKS til the NY Toy Fair and even MORE reveals from Hasbro! Til then, I guess we can show you more here...don't blink!