Toy Fair 2025: Super Impulse's World's Smallest Plush

What is it about reducing things down to pocket-sized that drives kids and adults crazy?? For me and other toy photographers, mini-sizing toys means our action figures have toys of their own,,,which makes for some amusing shots. Five Below's mini food offerings have been a major score in this respect, as toy photographers have no limitations for food and drink on which their subjects may chow down. Arguably, the originators of the down-sizing movement, Super Impulse, must look at their competitors with a "been there done that" attitude, making the task of finding NEW objects to minify more challenging. So...how about plush?

Super Impulse Unveils World's Smallest Rainbow Brite

Get ready for a tiny treasure to spark grand memories! Super Impulse, the masterminds behind the World’s Smallest fully functional collectibles, proudly presents the World’s Smallest Rainbow Brite to celebrate Hallmark’s beloved character's 40th anniversary. Rainbow Brite, an icon of vibrant colors and imaginative adventures, has been enchanting fans since her 1984 debut. Now, celebrating four decades of spreading kindness, courage and hope, Super Impulse is extending the magic into its best-known brand for both nostalgic and new fans to enjoy.

Geeks Go Shopping! Tiny Toy Takeover

Welcome to GEEKS GO SHOPPING!!! From now on, whenever you see this heading, know that you are about to jump into a soft pile of awesome geek-centric items perfect for the dorks in your life this holiday gift giving season. We kick things off with this year's break out hit that has been a "thing" for many collectors I've known all throughout my life...TINY TOYS!! Toy companies latched onto this concept, no doubt while hunting for the next thing to put inside mystery packs, and what could be more perfect?