Toy Fair 2025: 90 Years of Schleich: Anniversary Highlights

It’s a special year for schleich®: the toy manufacturer celebrates its 90th anniversary. For nine decades, schleich®’s intricately crafted figurines have been enchanting boys and girls in more than 60 countries, accompanying them through the magic of childhood. To mark this grand occasion, schleich® is inviting fans from around the globe to join the celebrations. The company will be releasing seven special anniversary figurines, unveiling two fresh product lines, and presenting many more thrilling new figurines and sets. Sustainability continues to take centre stage in 2025. Building on the resounding success of the first Cradle to Cradle® Certified toys, schleich® is introducing six more fully recyclable characters.

Toy Fair 2019: Barbie Takes Your Jobs, Rides Your Horses and Babysits Everyone

Mattel's golden girl in pink isn't going anywhere any time soon. It seems like any time someone challenges the relevance of this multi-millionaire career woman in modern times, Mattel pops out a doll that answers all questions, adds diversity of race and body type, challenges young women to push beyond the limits set by old white men and doesn't forget to have fun. Suffice to say, Mattel's Barbie team are embattled hourly and probably underpaid! Let's take a look at the awesome lineup of amazing Barbie dolls rolling out now, and in the coming months.

Since 1959, Barbie’s purpose has been to inspire the limitless potential in every girl and that message is more relevant than ever. Inspiring three generations of girls, over 200 careers and more than one billion barbie dolls sold, she has stood the test of time. This year, Barbie is continuing to evolve by becoming a more relevant, modern reflection of the world for today’s kids and their families by infusing purpose across all touchpoints including product, content, marketing and more.

Toy Fair 2013 : Barbie in 2013 & Malibu Dreamhouse Up For Sale

It seems Barbie either saw the Iron Man 3 trailer and decided she should get out of Malibu before The Mandarin blows up her posh digs ...or she was hit by the economy even after working over 60 jobs this year. Either explanation is funny.

Malibu, California's most fashionable resident is moving. Today Barbie® officially put her coastal Dreamhouse® on the market and is packing up her three-story pink palace – signaling the launch of a year-long global brand campaign. With the help of her realtor-to-the-stars Josh Altman, the impressively scaled Barbie® Dreamhouse® is currently listed on the market for $25 million*. Over the next few months, Barbie® will embark on a worldwide tour to find a new dream home.