Toy Fair 2019: Barbie Takes Your Jobs, Rides Your Horses and Babysits Everyone

Mattel's golden girl in pink isn't going anywhere any time soon. It seems like any time someone challenges the relevance of this multi-millionaire career woman in modern times, Mattel pops out a doll that answers all questions, adds diversity of race and body type, challenges young women to push beyond the limits set by old white men and doesn't forget to have fun. Suffice to say, Mattel's Barbie team are embattled hourly and probably underpaid! Let's take a look at the awesome lineup of amazing Barbie dolls rolling out now, and in the coming months.

Since 1959, Barbie’s purpose has been to inspire the limitless potential in every girl and that message is more relevant than ever. Inspiring three generations of girls, over 200 careers and more than one billion barbie dolls sold, she has stood the test of time. This year, Barbie is continuing to evolve by becoming a more relevant, modern reflection of the world for today’s kids and their families by infusing purpose across all touchpoints including product, content, marketing and more.

The Original Tamagotchi Returns this Fall

Bandai America today announced that the company is bringing back an old friend with some brand new as well as vintage styles. The original Tamagotchi device, which took the world by storm in 1997, returns this fall featuring eight original colors and eight brand new colors. This new release will be rolled out in two generations and will feature the same original programming that consumers came to adore from over two decades ago.

“We have found that since we brought the Tamagotchi back last year in a new form, fans have been clamoring for the return of the originals that launched in 1997,” said Tara Badie, Bandai America Marketing Director. “We have decided to bring back the original Tamagotchi with some new additions that will keep the classic look and feel of the original game, but with new colors that will bring the device to life like never before.”

Prepare For Bandai's Neko Busou: Cat Weapons

In a world with folks struggling to keep up with the non-stop deluge of super hero toys alongside the constant rain of movie inspired collectibles releasing every month, one company chose another path. Bandai Japan, ever cognizant of the needs of super collectors, providing them with a fantastic array of effects that compliment theirs and, really, the entire world's action figure releases, allowing them to stand amid fire and lighting and impact the ground like a super hero should, came to a startling discovery. We love cats, and yet, we don't arm them. That's about to change...

Sweet Suite 2017: Mattel Launches New Franchise Enchantimals

Mattel reveals a new brand franchise, Enchantimals™, a fantastical world celebrating the special bond between kids and animals, as pets are often a child's very first bestie. Enchantimals joins the Mattel girl's portfolio of well-known brands offering products and engaging storylines that ignite imaginative play.

Launching with 14 small dolls and 3 playsets, Enchantimals product inspires stories of friendship, empathy and compassion towards all living things. The characters and stories come to life through a variety of short-form YouTube content and 60-minute televised special this fall.

"At Mattel we are passionate about introducing properties that are both on-trend and purposeful," said Lori Pantel, SVP and GM for Girl's Toy Box, "We're essentially bringing a popular animal aesthetic inspired by social media filters and marrying it with product and stories encouraging empathy and friendship."

Loot Crate Unveils Star Wars, Doctor Who and Call of Duty Crates + 2 New Subs

Get ready to geek out and gear up this season, as Loot Crate™, the company behind the Loot Crate and Level Up monthly subscription services for geeks, gamers and pop culture lovers, today revealed its largest and most diverse holiday lineup to-date. Several new Limited Edition crates celebrate some of the biggest brands in the world, including Star Wars™ ($100.00, on sale on Cyber Monday, November 30), Call of Duty®: Black Ops III Limited Edition Crate ($100.00, on sale November 23), and Doctor Who ($50.00, on sale November 20). All prices include shipping and handling.

At-At Snow Day

Folks on the West Coast, though they've been getting a little taste of actual seasons this year, still won't know the insanity of all this snow falling from the skies on an almost weekly basis. Our friends in Massachusetts got hit hard, so we are grateful out snowfalls in Central New Jersey were only temporary inconveniences. Today...is another story, as the snow has been falling from the sky since sun up and shows no signs of stopping. Friends across the globe asked to see the snow, so I let the boys out to play for a little bit, as it might be their last opportunity to roll around in the white stuff (as we are promised 50 degree weather next week! Global Warming. WE SHOULD HAVE LISTENED!!) As anyone with a puppy will attest, a moment like this means you break out the camera...and so I did. Enjoy!