Toy Fair 2025: Schleich's ELDRADOR CREATURES Get Animated

Kids and family entertainment venture Toon2Tango, a LEONINE Animation Studios company, has signed an agreement with the globally successful toy manufacturer and leading international brand of authentic play figurines Schleich GmbH to develop and produce a 52x11’-part CGI animated entertainment content based on Schleich’s famous toy line ELDRADOR®CREATURES.

Toy Fair 2025: 90 Years of Schleich: Anniversary Highlights

It’s a special year for schleich®: the toy manufacturer celebrates its 90th anniversary. For nine decades, schleich®’s intricately crafted figurines have been enchanting boys and girls in more than 60 countries, accompanying them through the magic of childhood. To mark this grand occasion, schleich® is inviting fans from around the globe to join the celebrations. The company will be releasing seven special anniversary figurines, unveiling two fresh product lines, and presenting many more thrilling new figurines and sets. Sustainability continues to take centre stage in 2025. Building on the resounding success of the first Cradle to Cradle® Certified toys, schleich® is introducing six more fully recyclable characters.

Toy Fair 2025: Schleich on Harry Potter

Continuing across the show floor at UK Toy Fair, we ran into our friends at Schleich who gave premium placement to their newest Harry Potter figures! While the first wave of their line concentrated on the core movies and the creatures within, some of these new additions shine a spotlight (or a wand in full Lumos casting) on Fantastic Beasts from the Wizarding World. 

Toy Fair 2018: Schleich Eldrador Creatures

BACK into UK Toy Fair coverage with Schleich, which most people will know as the producers of Smurfs figures for many, many...many years! Soooo many Smurfs. Like...millions of Smurfs. But they also make fairies and dinosaurs and in the last few years, some pretty killer Marvel and DC Comics figures! Schleich have always mixed medieval monsters into these figure lines, but most often reserved those spots for dragons of varying sizes. Now their Eldrador line shows a more elemental creature selection that will make retro monster toy fans very happy...

Toy Fair 2017: Schleich on Marvel and DC Comics Heroes

When you think of the awesome product produced for your favorite comic books, you may not usually think of Schleich. Schleich makes you think of Smurfs...real talk. And dinosaurs maybe. And fairies attacking castles that cost a pretty penny but you had to have it because that castle was AMAZING. Don't judge. Never the less, Schleich made some noise in the last couple of years with the release of Justice League figures and then Batman V Superman: The Quest for Martha. Now Schleich continues their DC lovefest with further Justice League members, a certain Amazonian movie princess and some fairly obscure characters from the Marvel Universe. Who's this Speederman guy anyway...

Toy Fair 2017: Wonder Woman Readies for Retail Battles

Toy Fair 2017 coverage marches on with Wonder Woman movie merchandise from companies showing off innovative products a little beyond your normal, expected Barbie! We kicked things off with JAKKS' Big Figs around 10 days ago. Now we dive back into UK Toy Fair with Axel Manasco who scoured the show floor for Amazons and came back with the goods. LET'S GO TO WAR!!