SnapCo's Blockbuster Cup-Topper Lineup

Snap Creative and their in-theatre division Snapco are telling a new type of Toy Story this summer with the release of five major collectible promotional toy programs at movie theaters worldwide for the top summer blockbusters. Their expansive licensed portfolio for kids and ultra-fans are rolling out all summer long for the hottest summer releases that have an estimated box office of over $3B, including Dreamworks’ How to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy and Paramount and Nickelodeon’s Teenage Mutant Ninja Turtles.

“These programs are an innovative way for studios to extend brands and reach fans of toy collectibles, especially in the wake of shrinking shelf space for action figures at many retailers,” states Bill Howard, CEO of Snap Creative. “These in-theater collectibles are an extremely effective sales and marketing tool for studios and exhibitors alike. On average, there’s a 20% lift in sales for the branded collectibles and popcorn “speed-packs” compared to the non-branded popcorn packages. We also had a hugely successful program for the Disney hit Frozen earlier this year. These packs help audiences connect with brands on a whole new level.”

Toy Fair 2014: Hex Bug Transformers 4 Nano & Warriors

We originally, quite accidentally, gave you a sneak preview of this line back during our first days of UK Toy Fair coverage! Did you catch it? The UK reps sure did! We're heading into the final stretch of collecting data and shooting thousands of images at New York Toy Fair 2014, and as luck would have it, we can now show you Hex Bug's awesome Transformers 4 Warriors!!

Those jumpy, twitchy little Hex Bugs launch into battle with a Transformers 4 movie theme specific to characters like the heroic Autobots Optimus Prime, Bumblebee, Crosshairs, Drift and Silver Knight and sinister Decepticons Galvatron, Lockdown, and Stinger. With weapons spinning, flailing, stabbing, mashing and slicing, the battle rages on as the bots take damage and one emerges victorious. Each bot has an insignia that flips up, marking them Autobot or Decepticon, so the battle lines are as clear as they can get. Customize your Warrior for battle with any Transformer weapons and armor for hundreds of combinations!

Toy Fair 2014: Fleshing Out the Transformers: Age of Extinction Story

We live in the future. It is a glorious future where one does not have to watch a football team get massacred in order to enjoy the true highlights of the evening..namely the half time show where Bruno Mars went all Boyz II Men on a wailing audience, the commercials, which were mostly more odd than good, and the new movie trailers, among which some of you got your first glimpse of the crazy, crazy, super damn crazy over complicated designs for the robots of Transformers 4. Let's start by watching the teaser 3 or 4 times, because it is Monday.

Toy Fair 2014: A Hefty Sampling of Hasbro's Lineup

2014 is set to be a show stopping year for Hasbro with the introduction of a number of game-changing products as well as updates to brand favorites, classic toys and gaming- in addition to innovative toy ranges that support the major film releases for Transformers and the Marvel franchises.

It's an action-packed year with Transformers celebrating its 30th anniversary in style with the start of the second movie trilogy installment, Transformers: Age of Extinction, launching in summer. To accompany this highly anticipated movie, Hasbro has developed one of the most innovative toy ranges ever. Prepare to be amazed! This is not the only huge movie release in 2014 though...To accompany the release of Amazing Spider-Man 2 in April, there is a brand new Spidey range to support the movie sequel.

New Transformers 4 Designs Roll Out

Did you forget there was another Transformers movie coming?? It's ok...we've all been trying to forget...but maybe THIS TIME it will be AWESOME.  ...this...time...~shudder~ Anyways...NEW CAR DESIGNS!!

Check-out the re-envisioned and remodeled Autobots on Highway 163 in Monument Valley near the border of Arizona and Utah. New vehicles include a completely upgraded, custom-built Optimus Prime from Western Star (a subsidiary of Daimler Trucks North America) plus two completely new characters: a special race-inspired C7 Corvette Stingray, based on Chevrolet's upcoming 2014 production car and a classy 1,200-horsepower Bugatti Grand Sport Vitesse worth more than $2.4 million!

Mark Wahlberg Vs Decepticons

Holeeee crap...so much geekiness going on in Hollywood!! Before Michael Bay and Co. get ready to give us another heaping dose of Giant Fucking Robots, they thought they'd give us a heads up on WHO might be leading the Autobots into battle this time around...

After an exceptionally successful collaboration on the upcoming “Pain and Gain,” Michael Bay has cast Academy Award®-nominee Mark Wahlberg in the highly anticipated “TRANSFORMERS 4.” The film will hit theaters June 27th, 2014.