Robosen Debuts Auto-Converting Trailer and Roller Set for Optimus Prime

Following last year’s launch of the Flagship TRANSFORMERS Optimus Prime Auto-Converting Programmable Advanced Robot,  Robosen Robotics (Shenzhen) Co. Ltd, a leading innovator in the field of robotics, in collaboration with Hasbro, announced the TRANSFORMERS Optimus Prime Auto-Converting Trailer with Roller – Collector’s Edition for the Flagship Optimus Prime, the most advanced and programmable TRANSFORMERS robot ever created.

This new companion piece is modeled after the original G1 design and measures an impressive 3 feet in length. The Trailer and autonomous Roller expands the users’ arsenal to defend against the Decepticons and create the ultimate, auto-converting, Optimus Prime experience ever to launch.

Toy Fair 2020: FAO Partnering with Super7 for Super Shogun Transformers Optimus Prime

Super7 is expanding its license with Hasbro, Inc. on an incredible fan favorite: Super Shogun TRANSFORMERS Optimus Prime! This oversized figure is available for preorder only, and exclusively at select partner retailers, including iconic toy retailer FAO Schwarz. Super Shogun TRANSFORMERS Optimus Prime retails for $350 (including shipping), and is available for preorder, launching Friday, Feb 21, available through Mar 31.

Toy Fair 2017: Hasbro's Top Secret Transformers: The Last Knight Toy Lineup

We are so heavy into Toy Fair 2017, with news coming from multiple continents to the point where I'm starting to not even question where it's coming from. If it's fun, we are going to run it and then move onto the next thing because THERE ARE 500 NEXT THINGS!! Today we got a bit of news that, while not groundbreaking, is still fun, and all about giant frakking robots.

Those that follow Hollywood film projects know that it's not unusual for a production company to give a project a code name as to mask their filming info from prying eyes..and cameras. In recent years, this practice has been creeping every so slightly into the toy world...and today, it seems to be out in full force. We've got a small pile of Transformers: The Last Knight movie toy listings, complete with TOP SEKRET CODE NAMES!!! Intrigue. While it won't help you to begin your drooling over the movie toys, it may give you an idea of how broke you'll be, should they ultimately not be trash. (please don't be trash)

Angry Birds Transformers Officially Announced!

Back in January we teased you with the mere mention of this techno-mash-up, which actually made more sense to us than Star Wars angry birds did...in some odd way. Now, on the eve of the Licensing show in Las Vegas and as the new film inches closer, Rovio is ready to let the information fly!

Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. (NASDAQ: HAS) are teaming up again to bring together two of the world’s largest and most popular entertainment brands and their fans. Angry Birds Transformers will come to life in multiple forms, including a mobile game, consumer licensed goods and a product line from Hasbro.

Toy Fair 2014: Fleshing Out the Transformers: Age of Extinction Story

We live in the future. It is a glorious future where one does not have to watch a football team get massacred in order to enjoy the true highlights of the evening..namely the half time show where Bruno Mars went all Boyz II Men on a wailing audience, the commercials, which were mostly more odd than good, and the new movie trailers, among which some of you got your first glimpse of the crazy, crazy, super damn crazy over complicated designs for the robots of Transformers 4. Let's start by watching the teaser 3 or 4 times, because it is Monday.

Transformers: The Covenant of Primus

Further exploration into the world of little mysterious black books from BookExpo America 2013! First,  we took a look at Star Wars: The Bounty Hunter Code, featuring a sort of study manual from your favorite Mandalorian, Boba Fett! This time, we'll be delving into the world of the Transformers. I've always appreciated when writers provide for a rich back story, even as an add on to material that has been around for years, so long as it follows a logical path in reference to what we know already. The Covenant of Primus looks to do just that. Will this book reveal anything the big bot die-hards don't already know? Let's find out.

Transformers: Fall of Cybertron Pre-order Incentives

Starting today, nostalgic fans who pre-order the game at GameStop will receive a unique unlock code for the G1 RETRO PACK. This exclusive content will let fans play as the legendary G1 OPTIMUS PRIME from the original 1980s animated television show (both in single player and multiplayer), and also wield the powerful G1-INSPIRED MEGATRON GUN and SHOCKWAVE BLAST CANNON weapons (in single player campaign).

Fans who pre-order the game at Amazon will get a unique code for the G2 BRUTICUS skin that will be available in the epic single player campaign. True Transformers fans will instantly recognize the rare and vivid colors of this classic BRUTICUS toyline model.

TRANSFORMERS: FALL OF CYBERTRON challenges fans to fight through both sides of the TRANSFORMERS' most epic battles that culminate in their legendary exodus from their home planet. With the stakes higher and scale bigger than ever, players will embark on an action-packed journey through massive, war-torn environments designed around each character's unique abilities and alternate forms, including GRIMLOCK's nearly indestructible T-Rex form and the legendary COMBATICONS combining into the colossal BRUTICUS. Taking the franchise's competitive multiplayer to all-new heights, the game will allow fans go head-to-head in blistering AUTOBOT vs. DECEPTICON matches after creating their own unique characters with the most in-depth, advanced customization ever before seen in a TRANSFORMERS video game.

CLICK HERE for our last update on Transformers: Fall of Cybertron with Dinobot Rampage Action!

A Look Inside Transformers: Fall of Cybertron

August 28, 2012 is the release date for what looks like the most ambitious Transformers video game ever attempted. Today, Activision gives us a NEW look inside the game and glimpses at what it takes to create a giant robo epic...

The successor to the highest-rated Transformers game of all time and in development by the acclaimed team at High Moon Studios, Transformers: Fall of Cybertron allows players to experience the darkest hours of the war between the AUTOBOTS and DECEPTICONS as they vie for control of their dying home world. Fans will fight through both sides of the Transformers' most epic battles that culminate in their legendary exodus from Cybertron. With the stakes higher and scale bigger than ever, fans will embark on an action-packed journey through massive, war-torn environments designed around each character's unique abilities and alternate forms, including GRIMLOCK's nearly indestructible T-Rex form and the legendary COMBATICONS combining into the colossal BRUTICUS. Taking the franchise's competitive multiplayer to all-new heights, Transformers: Fall of Cybertron lets fans go head-to-head in blistering AUTOBOT vs. DECEPTICON matches after creating their own unique characters with the most in-depth, advanced customization ever before seen in a Transformers game.





Holy damn. I will be heavily dating this game the second it hits my doorstep.  Here's a look inside High Moon Studios where this madness was born...





And here is the super emo trailer that started the tears of unbridled geek joy flowing...





Pre-Order your copy of Transformers: Fall of Cybertron RIGHT HERE!

Transformers: Fall of Cybertron Unleashed

So I heard the last game was only so so, and surely they had giant robot shoes to fill after War for Cybertron! Now Activision seeks to re-capture that magic, unhindered by any Bay movie tie ins and bring us the all out robot on robot carnage free-for-all we've been eagerly awaiting.

Transformers: Fall of Cybertron transports you to the final days of the planet Cybertron where you will experience the darkest hours of the apocalyptic war between the Autobots and Decepticons. Embark on an adrenaline-fueled journey through a wide range of missions and massive environments designed around each character's unique abilities. With the stakes higher than ever before, you play as a variety of Transformers, including Grimlock's nearly indestructible T-Rex form and the legendary Combaticons forming into the colossal Bruticus. Fight through both sides of the Transformers' most epic battles leading to their legendary exodus from their homeworld.

Dinobots AND Combiners??!! How can you say no? Begin drooling oil immediately as you watch this trailer...prepare for greatness...



and here's a making of for those that like to bathe in every aspect of that geeky thing you love so so much...



Transformers: Fall of Cybertron is coming Fall 2012 for Xbox 360 & PS3.

Transformers: The Japanese Collection – Headmasters on DVD

While I patiently await the day when someone makes a G1 style/ Dreamwave updated Transformers cartoon series with the level of awesome given to the now legendary Transformers: The Animated Movie, we can find peace in the fact that Shot Factory will release any scrap of incredible left from our childhood...even the stuff we didn't get here in the states!

This summer, loyal fans and collectors can finally bring home a new installment of the ongoing animated saga of TRANSFORMERS as FORTRESS MAXIMUS, SCORPONOK and rest of the Headmasters make their U.S. home entertainment debut in TRANSFORMERS: THE JAPANESE COLLECTION – Headmasters DVD set from Shout! Factory, in collaboration with Hasbro, Inc.

THE TRANSFORMERS – Headmasters is the first part of the rare Japanese trilogy that followed the popular “Generation 1” animated series. Available for the first time in North America, this collectible 4-DVD set features the complete action-packed episodes from the Headmasters series and contains the original Japanese language tracks along with updated English subtitles, a rare art gallery and more! Poised to attract an audience of pop culture enthusiasts, kids and parents who grew up with the American animated series, TRANSFORMERS: The Japanese Collection – Headmasters is priced to own with a suggested retail price of $29.93, dropping July 5th, 2011.

TRANSFORMERS: THE JAPANESE COLLECTION – Headmasters 4-DVD Set

Synopsis: Optimus Prime lives again, the energy of the Matrix has been released and peace reigns on Cybertron . . . but all that is about to change with the startling arrival of the newest breed of Transformers warriors — the Headmasters! Bonus Features Include:

Original Japanese Audio
English Subtitles
Art Gallery

CLICK HERE to pre-order your copy today!

NEW 3D Trailer for Transformers: Dark of the Moon

Ahhh Transformers. How I want to love you and still, you continually hurt me. It is an abusive relationship we are locked into. My childhood memories clashing with the scarring knowledge that you put robo-balls on Devastator..and were perfectly OK with it. Still, I always look back when you walk away. Still, I will watch you when you come back this June 29th. Oh Transformers movies...let's not fight anymore.



The Autobots, led by Optimus Prime, are back in action, taking on the evil Decepticons, who are determined to avenge their defeat in 2009’s Transformers Revenge of the Fallen. In this new movie, the Autobots and Decepticons become involved in a perilous space race between the U.S. and Russia, and once again human Sam Witwicky has to come to the aid of his robot friends. There’s new characters too, including a new villain in the form of Shockwave, a longtime “Transformers” character who rules Cybertron while the Autobots and Decepticons battle it out on Earth.

Note the date change...JUNE 29th will be here before you know it!! ..and despite our love/hate relationship, how f'n cool will this look on IMAX 3D?!

New Transformers Surface in Toys and Cartoons!

In pre-order form at least. I'm not the most psychotic of Transformer fans, but when pictures resembling the Transformers Movie versions of my favorite cartoon robots cross my desk, my interest is set to one thousand! Some people are telling me these are all from a new line called Transformers United (I'll give you a moment to shake off the X-Men movie flashbacks) and others say Kup and Wreck-Gar, at the very least, are from another line all together. The one undeniable fact is this...these are Takara images, so there's no telling if we'll get these looking exactly the same way..or at all! Characters we've identified in the shots include...

Optimus Prime
Optimus in Cybertron mode
Bumble Bee (looking a little more like Gold Bug)
Bumble Bee in Cybertrom mode
Megatron (who finally turns into a fucking GUN!!)
Megatron in Cybertron mode
Cliffjumper in Cybertron mode
Soundwave in Cybertron mode
Jaz (with awesome clip on speakers!)
Grapple (the crane truck)
Drift (the samurai looking guy)
Kup
Wreck-Gar



































Sadly, no idea on the others or if they are even all from the same "United" line. If you can identify them, please chime in in the comments! Also on the way are a G2 Optimus Prime, Rumble and Frenzy.

Now more times then I'd like to remember, toy company execs came to me and said "We are about to talk to Hasbro about licensing. What should we tell them we want to do?" Among my half dozen ideas was 10 inch, super posable, non transforming Transformers in a style that is a cross between G1 designs and Dream Wave comic sexiness. One look at these pictures will tell you Hasbro/ Takara seems determined to meet us half way.

In other Transformers news, Hasbro/ Discovery's new channel The HUB is ready to unleash some new battling robot action on you.

Fans of the enormously popular Transformers action-adventure entertainment franchise will revel in the upcoming television event on The Hub cable network – a five-part original mini-series, Monday-Friday, November 29 – December 3, showcasing “Transformers: Prime,” a new CGI-animated television series coming to the network.

Prior to the five-day mini-series event, The Hub will spotlight “Transformers: Prime” with a Thanksgiving holiday weekend sneak preview of the mini-series and an action-packed lineup of “Transformers: Prime”-related programming that begins Friday, November 26. Kicking off the Transformers schedule is a special episode of the original series “Hubworld,” a weekly, half-hour, pop culture magazine that will be dedicated to the Transformers phenomenon, Friday, November 26 (3 p.m. ET).

“Hubworld”’s special “Transformers: Prime” episode will be followed by a half-hour behind-the-special, “Hub Exclusive: “Transformers: Prime’” (3:30 p.m. ET), which culminates with the premiere of the first two half-hour episodes (at 4 p.m. and 4:30 p.m. ET) of the “Transformers: Prime” mini-series, in which arch rivals the Autobots and Decepticons once again face-off in their epic rivalry for control of Earth. The all-new mini-series will feature iconic characters of the franchise, including Autobots Optimus Prime and Bumblebee, and the ominous Decepticon Megatron, as well as introducing new human characters to the action series.

Following the “Transformers: Prime” Friday lineup of programming, The Hub will showcase the highly anticipated new series with the five-day mini-series event, Monday-Friday, November 29-December 3 (6:30 p.m. – 7 p.m. ET). The week-long run will include three additional new episodes of “Transformers Prime” on Wednesday, Thursday and Friday, December 1-3.

A full schedule of the “Transformers: Prime” and related programming follows. (All times ET).

“Hubworld” – Transformers-themed episode (Friday, November 26, 3 p.m. – 3:30 p.m.) “Hubworld” is a weekly, live-action pop culture magazine show that infuses what's happening in the life of everyday kids with what's happening on The Hub television network. Actor-magician Justin Willman will hosts.

Hub Exclusive: “Transformers: Prime’” (premiere: Friday, November 26, 3:30 p.m. – 4 p.m. Encore presentations: Monday, November 29, 6 p.m. – 6:30 p.m.; Friday, December 3; 4:30 p.m. – 5 p.m.; and Saturday, December 4, 12 p.m. – 12:30 p.m.)

“Transformers: Prime” - Part 1 of “Darkness Rising” (premiere: Friday, November 26, 4 p.m. – 4:30 p.m. Encore presentations: 6 p.m. – 6:30 p.m. and 12 a.m. – 12:30 a.m.; Monday, November 29, 6:30 p.m. – 7 p.m.; Tuesday, November 30, 6 p.m. – 6:30 p.m.; Saturday, December 4, 1:30 p.m. – 2 p.m.)

“Transformers: Prime” - Part 2 of “Darkness Rising” (premiere: Friday, November 26, 4:30 p.m. - 5 p.m. Encore presentations: 6:30 p.m. – 7 p.m. and 12:30 a.m. – 1 a.m.; Tuesday, November 30, 6:30 p.m. – 7 p.m.; Wednesday, December 1, 6 p.m. – 6:30 p.m.; Saturday, December 4, 2 p.m. – 2:30 p.m.)

“Transformers: Prime” - Part 3 of “Darkness Rising” (premiere: Wednesday, December 1, 6:30 p.m. – 7 p.m. Encore presentations: Thursday, December 2, 6 p.m. – 6:30 p.m. Saturday, December 4, 2:30 p.m. – 3 p.m.)

“Transformers: Prime” - Part 4 of “Darkness Rising” (premiere: Thursday, December 2, 6:30 p.m. – 7 p.m. Encore presentations: Friday, December 3, 6 p.m. – 6:30 p.m.; Saturday, December 4, 3 p.m. – 3:30 p.m.)

“Transformers: Prime” - Part 5 of “Darkness Rising” (premiere: Friday, December 3, 6:30 p.m. – 7 p.m. Encore presentation: Saturday, December 4, 3:30 p.m. – 4 p.m.)

Transformers: War for Cybertron In Stores NOW

Just a quick reminder that the most beautiful Transformers game ever made has just hit retail, so you may as well turn the air conditioning on and live in the dark all weekend because tonight, WE BATHE IN THE OILS OF OUR FALLEN ENEMIES!!!



Transformers: War for Cybertron challenges players to become the ultimate weapon as a TRANSFORMERS character in the final, epic war that will determine the survival of their entire race. Armed with a diverse arsenal of lethal, high-tech weaponry and the ability to instantly convert from robot to vehicle at any time, players will engage in heart-pounding battles on land and in the air in this gripping, 3rd person action shooter set in the TRANSFORMERS’ war-ravaged homeland. Complete with several multiplayer modes, Transformers: War for Cybertron allows gamers to play through story missions with their friends in drop in/drop out online co-op, and also create their own TRANSFORMERS character for competitive head-to-head multiplayer modes, choosing among four distinct character classes, personalizing its look and selecting from a huge variety of weapons, skills and abilities.

Transformers: War For Cybertron Multiplayer Mayhem Video & New Stills

When we last visited Activision's ultimate realization of Cybertron, it was just after US Toy Fair 2010, where we were treated to a sneak peek of the early gameplay, which we then wrote up and posted as quickly as my tired, boney fingers could tap. Now Activision sends over stills showing some of that action and a brandy new trailer showing how you can team up with friends to grind those Autobot weaklings to space dust. Click on the video itself and you can jump to Youtube and see it in HD!












Transformers: War for Cybertron challenges players to become the ultimate weapon as a TRANSFORMERS character in the final, epic war that will determine the survival of their entire race. Armed with a diverse arsenal of lethal, high-tech weaponry and the ability to instantly convert from robot to vehicle at any time, players will engage in heart-pounding battles on land and in the air in this gripping, 3rd person action shooter set in the TRANSFORMERS’ war-ravaged homeland. Complete with several multiplayer modes, Transformers: War for Cybertron allows gamers to play through story missions with their friends in drop in/drop out online co-op, and also create their own TRANSFORMERS character for competitive head-to-head multiplayer modes, choosing among four distinct character classes, personalizing its look and selecting from a huge variety of weapons, skills and abilities. The game hits store shelves on June 22, 2010.

Transformers: War For Cybertron Trailer from Activision

One of my favorite sources for up-to-the-minute geekery, SuperHeroHype, has just posted this new trailer for WAR FOR CYBERTRON!!  G1 looking bots in their Cybertronian forms battling it out with the oil flying free?  I'm in. 

"Transformers: War for Cybertron" features two distinct storylines: the Autobot campaign tells a story of heroism to save their home planet against overwhelming odds, and the Decepticon campaign tells a story of an unquenchable thirst for power to control the universe. For the first time in a "Transformers" title, fans will be able to play the game with their friends through team-based online co-op, or go head to head in a variety of intense, online multiplayer game modes. The game features a sci-fi art style that introduces to fans the entire living, metallic world of Cybertron, as well as all-new visualizations of the iconic "Transformers" characters in their original Cybertronian forms.