Toy Fair 2025: Neopets Bounding Into The New Year

Neopets (https://www.neopets.com) is embracing its roots and 2024 has been pivotal for the gaming brand, with daily active users (DAU) reaching new peak at nearly 250,000 and monthly active users (MAU) surpassing 400,000, reflecting a 3X growth since the company has become a small independent studio and the highest in the past decade. While these milestones are early signs of renewed connection with fans, Neopets sees this as the beginning of its community-driven journey to revive one of the most iconic gaming titles in history.

SDCC 2024: Neopets Celebrates 25 Years of Fandom

Are you ready for the deluge of San Diego Comic-Con previews, exclusives, and news? Welp, hide your wallet because here it comes!

Neopets, the original virtual pet site that galvanized a generation of online gamers, is celebrating 25 years of epic fandom at this year’s San Diego Comic-Con! Following two fan-fuelled years at the iconic convention, the brand will be back with even more merchandise and activations to connect with passionate event-goers.

NEOPETS Introduces the First New Plot in a Decade

In a time when many online and mobile games still lack representation and meaningful engagement with themes of diversity and inclusion, Neopets has taken a bold step forward with the release of its new plotline on June 17, 2024, the centerpiece of the Neopets renaissance and a milestone as its first update in nearly a decade.

Neopets Announces New Master Toy Deal

Neopets is making its inaugural appearance at Las Vegas Licensing Expo from May 21-23, 2024 with an epic lineup of licensed merchandise, including a new non-exclusive master toy deal with global toy industry leader PhatMojo. Show attendees are invited to visit the brand at Booth B188 to take a journey through Neopian history, from its early start as a fixture of online culture to its revival today.