Toy Fair 2019: JADA Continues Their Nano Assault

JADA Toys have been around for quite some time, proving over and over that pop culture fans love diecast toys and more specifically, incredible vehicles you can pop on your shelves. Their Nano Metalfigs were probably met with a heads cratch by the toy fans at first, but retailers had to love that ultra low price point and, let's face it, collectors could stand to give their bank card a rest! 2019 shows JADA won't be slowing their Nano figure assault as they add new licenses to their ranks and dream up new ways to give us what we never knew we wanted. Let's take a peek at what Mat Hawkins spied at UK Toy Fair this year...

I Like Scary Movies: Interactive Art Installation

This Spring, a one-of-a-kind experience will creep into the city of Los Angeles for a limited engagement. Beginning on April 4th, the multi-sensory installation inspired by some of Warner Bros. Pictures’ and New Line Cinema’s most iconic scary movies will lure fans into artistic reinterpretations of the worlds of the first chapter in the IT saga, The Shining, Beetlejuice, The Lost Boys, and A Nightmare on Elm Street.

Toy Fair 2019: The Party Isn't Over for DC Comics at Mattel

While I'm extremely excited about someone new taking the lead on fully posable DC Comics action figures, it isn't because Mattel did anything particularly wrong, it's just the thought of new eyes on our most beloved super heroes. That said, you have to give Mattel their due with what they accomplished over all these years, especially while innovating for little hands and translating cartoon designs into very affordable action figures. Now, the one year countdown begins and Mattel will be rolling out DC comics characters at breakneck speed...

Toy Fair 2019: Hasbro Reveals Transformers Ghostbusters Ecto 1

Autobots, Decepticons and ghosts?! Hasbro, Inc. (NASDAQ:HAS) and Sony Pictures Consumer Products today revealed the first-ever TRANSFORMERS-Ghostbusters Collaborative figure, the ECTO-1 ECTOTRON, available at GameStop summer of 2019 and for pre-order starting February 15 at HasbroPulse.com, GameStop and EB Games Canada. This year marks the 35th anniversary of both the TRANSFORMERS brand & the original Ghostbusters film.

Toy Fair 2019: Fisher-Price Little People Add WWE and The Beatles

There are some toy lines where you just expect you are going to see more of the same from year to year....but this year....things are a little crazy. Mattel's Fisher-Price Little People have entertained Disney princesses and their buddies, and even raced through the streets of Gotham with Batman and friends, but beyond that, what we'd expect were happy, chubby little people in a happy, cookie cutter little town. Welp, this year, the design crew had some fresh, radical ideas. Prepare your minds for unacceptable levels of adorable...

Toy Fair 2019: Barbie Takes Your Jobs, Rides Your Horses and Babysits Everyone

Mattel's golden girl in pink isn't going anywhere any time soon. It seems like any time someone challenges the relevance of this multi-millionaire career woman in modern times, Mattel pops out a doll that answers all questions, adds diversity of race and body type, challenges young women to push beyond the limits set by old white men and doesn't forget to have fun. Suffice to say, Mattel's Barbie team are embattled hourly and probably underpaid! Let's take a look at the awesome lineup of amazing Barbie dolls rolling out now, and in the coming months.

Since 1959, Barbie’s purpose has been to inspire the limitless potential in every girl and that message is more relevant than ever. Inspiring three generations of girls, over 200 careers and more than one billion barbie dolls sold, she has stood the test of time. This year, Barbie is continuing to evolve by becoming a more relevant, modern reflection of the world for today’s kids and their families by infusing purpose across all touchpoints including product, content, marketing and more.

Toy Fair 2019: McFarlane Does the Magic Dance with David Bowie!

 
SECOND TIMES A CHARM!!! McFarlane blessed us all with an action figure of Jareth the Goblin King (aka David Bowie with awesome hair) from the movie Labyrinth as one of their very first figures as they celebrated their return to the 7 inch action figure arts. Now we get to do the magic dance once more as McFarlane announces a FULLY POSABLE Jareth in an outfit made for boogieing with wee beasties.

Toy Fair 2019: Moose Toys Calls In Fortnite Reinforcements

Epic Games' Fortnite is MASSIVE. No doubt, all the toy companies took a peek at their numbers and wondered if it might translate into dollar signs in the action figure aisles. If McFarlane diving deeper into the game designs with vehicles and accessories on a 6 inch scale is any indication...it was a very good holiday for anyone on that Fortnite toy train! Moose Toys seems to be exhibiting that same level of excitement, preparing to add to your armies and give those just released multi packs some company with NEW single packs and vehicles...including the first PARTY BUS!!

Toy Fair 2019: JAKKS Expands Their Harry Potter Product Line

JAKKS Pacific are one of those companies that doesn't get a lot of praise or water cooler talk, but are always innovating and surprising. I'm never sure what new licenses they will have on show come February of every year. As the Wizarding Worlds of Harry Potter license stretched out across the global marketplace, JAKKS took a slice of that action with wands for training and blind box wands for collecting and even a game called " Niffler Challenge" straight from "Fantastic Beasts and Where to Find Them". Now Jakks dives deeper into Harry Potter's world with mini figures and playsets!

Toy Fair 2019: TOMY Wrestles With the WWE

Seems like this will be the year of shifting licenses! It's funny...you expect things to be a certain way from year to year to the point where the news becomes a little stale. Then one year, McFarlane gets to make DC action figures, Hasbro takes over Power Rangers, Super 7 is driving the reins on Masters of the Universe and everything that was old is new again! Sometimes it takes a new perspective from a different crew to breathe new life into a property. Now TOMY steps up to see if they can make something extremely fun with a WWE license...