Toy Fair 2025: Super7 Unleashes a Monster-Sized Toy Fair Showcase

By Mike Stencel @Munson1897 on Twitter & CastingCallClub // Additional Images by Jonathan Kolton

Super7 brought big nostalgia and even bigger collectibles to Toy Fair this year with an impressive lineup spanning classic monster movies, TV shows, music, and beyond!

Godzilla & Kaiju Take Over!

Super7 is going atomic with an upcoming wave of Godzilla ReAction figures, including Glow-in-the-Dark Godzilla, Glow-in-the-Dark Godzilla (Invasion of Astro Monster), Glow-in-the-Dark Moguera (1957), and Cherry Blossom Festival ‘54 figures of Godzilla and Jet Jaguar.

Toy Fair 2025: Bandai Builds Your Pokemon World

You wana be the very best, like no one ever was? Well in addition to your preferred POKEMON collection..be they cards, plush or figures, you've no doubt been tempted to buy a killer collectible of your favorite pocket monsters. Do you like the simplicity and randomness of gashapon or the hyper detail of a collection figure with translucent elements reflecting your lil guy's power set? Whatever your poison, this world offers no shortage of pokemon collectibles in every price range. ENTER BANDAI who figured fans would love another way to catch em all...and build em first! 

Just like the Pokemon themselves, Bandai's model kits range from quick and simple to complex and detailed. Let's take a look at what Bandai had on display at NY Toy Fair 2025...

Toy Fair 2025: Masters of the Universe Expand With Cartoon Theme and Thundercats Crossover

By Mike Stencel @Munson1897 on Twitter & CastingCallClub

Mattel is proving that the power of Grayskull is stronger than ever! The Masters of the Universe Origins Cartoon Collection continues to grow with fan-favorite characters straight from the classic He-Man and the Masters of the Universe and She-Ra: Princess of Power animated series, while a surprising MOTU x Thundercats crossover delivers a nostalgic fusion of two legendary ‘80s toy lines.

Launching in Fall 2025, this wave of Origins figures blends vintage aesthetics with modern articulation, bringing the magic of Saturday morning cartoons to life like never before!

Toy Fair 2025: Mattel Digs Into A Minecraft Movie

By Mike Stencel @Munson1897 on Twitter & CastingCallClub

Calling all Minecraft miners, mob-slayers, and master builders—Mattel is taking the Overworld into the real world with a brand-new toy line inspired by A Minecraft Movie! Dropping in Spring, this collection packs in all the pixelated charm of the beloved game, offering action figures, cuddly plush, and role-play gear to let fans mine, craft, and adventure beyond the screen. Partnering with Microsoft, Mattel has made sure every blocky detail stays true to the game’s signature aesthetic, creating a lineup that’s equal parts nostalgic and next-level.

Toy Fair 2025: NECA's Newest Horrors with Beetlejuice, Terrifier, Chucky & More

By Mike Stencel @Munson1897 on Twitter & CastingCallClub

Additional Pictures by Jonathan Kolton & Meghan Lee

NECA Unveils Horror Mayhem with New Chucky Blind Boxes, Terrifier and Howling Ultimates, and Killer Beetlejuice Collectibles!

Just when you thought Chucky was finally gone, NECA proves once again that good guys never die... they just get more terrifyingly detailed! At Toy Fair 2025, NECA revealed a new wave of blind box Chucky action figures, bringing the killer doll back to life in all his horrifying glory.

Toy Fair 2025: Jada Hunts Monsters with Scooby-Doo

Scooby-Doo...WHERE ARE YOU??!! The cracked-voice yell echoes in my adult brain to this day after years logged watching the exploits of Mystery Incorporated as a kid. One might consider Scooby the gateway drug for horror fans! Despite the iconic, instantly recognizable characters and literal years worth of cartoons, the Scooby gang hasn't gotten much love from the toy industry, but Jada is about to change all that and nail down the perfect figures straight out of the gate. Wave 1 is up for pre-order now, with Shaggy, The Mummy and The Creeper leading the spine-chilling charge. Let's take a good long look before we throw money at the screen...

Toy Fair 2025: Diamond Select's Mighty Marvel Lineup

When someone tries to bait you into a heated conversation about your personal geekdom and starts with "Which super hero stuff do you like?" Tell them BOTH KINDS! The Marvel Movies ANNNND the Marvel Comics! Their head will explode. Diamond Select has had their Marvel license for more than a minute and knows exactly what you want to buy..the characters..the format..the scenario..they've got it all locked down. This year's lineup at NY Toy Fair included animated-style statues from Scottie Young art, classic animated busts from the X-Men and Spider-Man cartoon series, diorama statues that slide together to complete a scene, and of course a healthy dose of DEADPOOL & WOLVERINE!! Let's dive in...your money isn't going to spend itself...

Toy Fair 2025: NECA, Bandai, and BigMouth Inc. Celebrate 50 Years of Jaws

By Mike Stencel @Munson1897 on Twitter & CastingCallClub

It’s been 50 years since Jaws first terrorized audiences, and at New York Toy Fair 2025, some of the biggest names in collectibles,  toys, and floatations are making sure the Great White legend lives on! With NECA’s ultra-detailed figures, BigMouth Inc.’s thrilling pool floats, and Bandai’s immersive bath bomb experience, Jaws fans have plenty of ways to celebrate 50 years of shark-infested fun.

Toy Fair 2025: Trick or Treat Sculpts Questionable GWAR Parts

And the Earth belched and split open, spilling liquid hot magma upon the once lush field of daisies, and from this newly formed chasm emerged a dark figure...crawling...scratching...snarling. Pulling itself onto two monstrous legs and lifting its mutated head toward the heavens to curse a vengeful god it bellowed just ..one..word. GWARRRRRR!!! And then I went to see them play with the Dickies once, spur of the moment, in some abysmal place like Connecticut or DELAWARE and I swear they used fruit juices instead of the usual tasteless fake bloods and we tasted each other as the streams soaked us to our ragged bones. And it was a good night. Anyway, Trick or Treat Studios are FINALLY making the GWAR action figures we deserve and they were on display at NY Toy Fair 2025...

Toy Fair 2025: Funko Expands the Bitty Pop Universe with Bitty City

By Mike Stencel @Munson1897 on Twitter & CastingCallClub

Funko just took tiny collecting to a much bigger level with the debut of Bitty City at New York Toy Fair! Expanding on the wildly popular Bitty Pop! toy line, Bitty City lets fans collect, build, and customize their own miniature Funko world, complete with stackable buildings, roads, rides, and scenic backdrops from their favorite franchises.

Toy Fair 2025: Polyphony Unleashes Garbage Pail Kids, My Pet Monster & More

By Mike Stencel @Munson1897 on Twitter & CastingCallClub

For those of you craving 80s nostalgia, Polyphony debuted its initial wave of blind box Garbage Pail Kids vinyl collectibles at the New York Toy Fair. For the first series, collectors will have a chance of opening one of seven delightfully disgusting mystery figures including GPK mascot Adam Bomb, bubblegum popping Joe Blow, the self-inflicting siamese twins Double Heather, fire starter Fryin’ Ryan, along with Sheepish Seth, Smelly Sally, and Pete Seat. Expect to see these figures on shelves later this year. No word on whether each figure will come with its own trading card - a mystery as juicy as a pack of 1985 gum!

Toy Fair 2025: The Loyal Subjects Partners with Rovio on Angry Birds

The Loyal Subjects (TLS), a leading brand best known for creating lineups of high-quality toys, fashion dolls, plush, and collectibles based on iconic licenses at the cornerstone of pop culture and entertainment, has partnered with Rovio Entertainment as Master Toy for Angry Birds. In a deal facilitated by IMG Licensing, the strategic partnership will debut its first collection of toys, collectibles and plush in 2026.

Toy Fair 2025: McFarlane Toys Presents Mortal Kombat Klassic

McFarlane Toys, an industry leader in the collectibles category, proudly announces an exciting new collaboration with Warner Bros. Discovery Global Consumer Products to bring the iconic Mortal Kombat Klassic brand to McFarlane Toys’ growing video game collectible category.

The upcoming series will feature highly detailed 7-inch action figures, each crafted with meticulous attention to detail, designed to capture the Klassic designs of the original Mortal Kombat characters. These figures are fully articulated and will include additional accessories, sold in both solo and multipacks.

Toy Fair 2025: Nacelle Fired Up for Scifi, Biker Mice, COW-Boys & Beyond

There are some companies who play it safe. They tell you they have a Marvel license and you can close your eyes and sound off on their initial character choices. Wolverine. Captain America. Iron Man. Hulk. YAWN. Then there's The Nacelle Company who announce they are reviving old toy properties, giving them a modern revamp that looks amazing from top to bottom. The crowd goes "So more Thundercats?" And Nacelle answers HOW ABOUT BIKER MICE FROM MARS??!! Heads explode. Then they announce a license like Star Trek and, knowing what we do about the company, we brace ourselves for a lineup of deep-dive fan-favorite characters no one would ever expect. Are they fans? THE NACELLE COMPANY?! Star Trek has found its perfect home. Let's dig into their Toy Fair 2025 displays with Trek and The Expanse, C.O.W.-Boys of Moo Mesa, Biker Mice From Mars' hotly anticipated rogue's gallery and more...

Toy Fair 2025: U Guys, Spin Master Still Has DC

FOR NOWWW! While McFarlane plugs away, cranking out an army of 7-inch DC Super Heroes and their sometimes monstrous villains, Spin Master has settled in with a more kid-friendly war of super-types! Spotted at UK Toy Fair was the latest wave of DC Heroes and their MECH battle suits alongside a killer Brainiac that immediately went on my must buy list. While the countdown til the Mattel takeover is underway, Spin Master still has some surprises in store...or IN STORES!! Let's take a look at what's yet to come, on display at NY Toy Fair 2025...

Toy Fair 2025: Super 7 Counts on Sesame Street

The Super 7 website says "You can count (Ah-Ah-AH!) on our Sesame Street collection to take you back to a simpler time when learning letters, numbers, and basic life lessons were the order of the day!" Never to be one left behind on the retro feels train, Super 7's taste swings WILDLY from classic 60's style monsters to Jim Henson's most famous teaching Muppets. It had to be a no brainer to scoop up this license, knowing full well it's a TV show that raised more than one generation and still remains close to all our hearts. Let's check out how the masters of pop culture translate a beloved universe into collectible figures as we visit Super 7 at Toy Fair 2025...

Toy Fair 2025: Mattel's Rockin Wrasslers

The popularity of WWE among adults and children alike shows no sign of slowing down, bolstering camps like AEW and Ring of Honor to new heights of fandom. The economics of this is not lost to anyone who has bought a 30 dollar "Hot Rod" T Shirt to celebrate their favorite wrestler from days long past, and so, with the growing popularity of each individual wrestler, we look forward to their little plastic counterpart. Mattel has raised the art of wrestling action figures to MUSEUM quality, with detailed, fully sculpted ring gear, identical tattoos and a face not only their momma will love. Let's celebrate these perfect lil wrestling stars at Mattel's WWE Toy Fair 2025 display...

Toy Fair 2025: Kaiju Crazy at Bandai

People talk about how great it must be to grow up in modern times with all forms of media at your finger tips and some of the best toys ever seen being dished out weekly, but I'd argue my childhood ruled...because of Godzilla. Every weekend I would become one with the couch and revel in the certainty that at least one Godzilla movie and one kung fu movie would be waiting for me on one of the (only) 7 TV channels available. Sure, kids can watch anything nowadays, but would they freely CHOOSE to watch men in rubber suits battle it out in tiny foam cities? Probably not. We didn't have that choice, and we have become better humans for it. Bandai, knowing full well that children who love Godzilla and Ultraman grow up to have adult money, show no signs of slowing down with their merchandise onslaught. Let's check out the latest from Bandai's Toy Fair 2025 showroom...

Toy Fair 2025: Play-Doh Teenage Mutant Ninja Turtles

LONG HAVE WE WAITED...for what is probably one of the most obvious mash-ups there ever should be. Combine the fun, science, and mutations rampant in the Teenage Mutant Ninja Turtle universe with the classic tools of genetic manipulation from Play-Doh and you have playtime GOLD!!! Ever wanted to pretend to zap a triceraton into a puddle of de-evolved protoplasmic goop? NOW YOU CAN. Have you had a massive urge to gene splice Mondo Gecko's tail to Michelangelo's FACE??!! LET'S DO SCIENCE!!! Today, all your twisted plans can come true with this series of Play-Doh sets. 

Toy Fair 2025: Tamagotchi Enters its Biggest Year Yet

Tamagotchi, the virtual pet pioneer, is making a huge splash on day one of the 2025 New York Toy Fair (NYTF), unveiling a series of announcements that are setting the stage for a year like no other. From the launch of its first-ever national tour, to the debut of new collectible figures inspired by the iconic "poop" elements of the gameplay, and an event at the second largest mall in the United States, fans can now experience the fun of Tamagotchi in more ways than ever.

Don’t miss the Tamagotchi Spring Celebration at American Dream Mall on March 29 and 30 (CNW Group/Bandai Namco Toys & Collectibles America Inc.)