Toy Fair 2025: Jazwares Toy Construction Brand BLDR

Let’s build something new! Today Jazwares, a leading global toy company, announced an innovative new construction toy brand, BLDR, which will be available at retail this month. Featuring an assortment of world famous brands, immersive playsets, and highly articulated buildable action figures, BLDR offers a fun new way for kids and collectors to creatively imagine, build, and play within the vast BLDR constructable system.

Designed with kids ages 8+ and collectors in mind, initial BLDR offerings will include playsets and minifigures inspired by some of the world’s hottest brands including Squishmallows, Hello Kitty and Friends®, and Adopt Me! For anime connoisseurs, BLDR will launch with a curated collection of highly detailed, 300-piece buildable action figure sets in a fully articulated 9” scale inspired by characters from popular Crunchyroll anime series Chainsaw Man and JUJUTSU KAISEN, which are streaming now on the global anime brand Crunchyroll.

NYCC 2023: Kidrobot Pre-Sale Alert

Kidrobot has officially launched the pre-sale of their Fall 2023 Con Exclusives collection for those who are not able to attend New York Comic-Con. The line includes seven limited edition items that range from premium enamel pins to brand new art figures. Limited quantities of each exclusive drop each day for pre-order September 20-22 at 12PM ET. See the full listing of exclusives below. These exclusives will also be available for purchase at NYCC in Kidrobot’s booth #3235.

BoxLunch and Sanrio Launch Hello Kitty Mushroom Line

BoxLunch, the pop culture retailer specializing in fan-favorite merchandise, has teamed up with global lifestyle brand Sanrio® to launch a new line of Hello Kitty® merchandise available in stores and at BoxLunch.com. 

Hello Kitty and Friends are back in a supercute new program featuring vintage-inspired mushroom iconography with adorable new character art. Fan-favorite characters including My Melody, Little Twin Stars, Pompompurin, and Cinnamoroll join Hello Kitty in this exclusive new collection, giving fans of all ages countless ways to wear their love of the kawaii icons on their sleeves. Whether it's Hello Kitty and Friends mushroom character pins, a playful mushroom-shaped My Melody Loungefly backpack, Pompompurin and Cinnamoroll Raglan Tee, Little Twin Stars Mushroom Tee, a set of Hello Kitty and Friends Mushroom coffee mugs, or even a Hello Kitty and Friends Mushroom License Plate cover, fans of the brand can indulge in their fondness for these timeless characters featuring a new mushroom twist.

Hello Kitty Takes on ATTACK ON TITAN!!

Oh Man. Reading this headline in my email immediately conjured images of Hello Kitty, Keropi and Batz Maru ziplining through the air as massive (yet non-threatening) giants smash houses and chase down the populace below...to...tickle them? Sure why not. BoxLunch is excited to partner with Sanrio and Crunchyroll to launch an exclusive Hello Kitty and Friends x Attack on Titan line. This ultimate crossover collection for fans of Japanese pop culture is available in stores and online March 15th 2023.

Hello Kitty: Super Style! Series on Amazon Kids + December 7

This month, the world is getting a little cuter and kinder with the arrival of Hello Kitty: Super Style!, coming exclusively to Amazon Kids+ on December 7. Along with a cast of beloved Sanrio characters and a few new friends, global pop culture icon Hello Kitty makes her 3D debut in this new Amazon Kids+ Original animated series, created for viewers ages 5-8. The series is a continuation of Sanrio’s commitment to build emotional connections with existing and new generations of fans through digital content that encourages a community of kindness and inclusivity.

Yoshiki Debuts New Hello Kitty Theme Song Hello Hello at Hello Kitty Con 2014

Internationally acclaimed rock star Yoshiki, co-founder of the legendary band X Japan, premiered the theme song he wrote and composed for Hello Kitty, titled Hello Hello, at the opening celebration of Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.  Presented in conjunction with Target, Hello Kitty Con celebrates Hello Kitty's 40th Anniversary and is being held at The Geffen Contemporary at MOCA (The Museum of Contemporary Art), in Downtown Los Angeles from Oct. 30 - Nov. 2.

Sanrio designer Yuko Yamaguchi first approached Yoshiki to write the song in 2008, however it was not until his performance this week that the song was shared with the public.  Yoshiki dedicated Hello Hello to Kunihiko Tsuji, the late VP of Sanrio and a close personal friend. The song will be released at a later date in multiple languages. 

Prepare for Hello Kitty DC Comics Super Villains

Warner Bros. Consumer Products EMEA, in partnership with DC Entertainment, continues to build on the success of the brand collaboration between Sanrio’s Hello Kitty and DC Comics by today unveiling strong new creative artwork based on some of DC Entertainment’s most iconic female comic book Super-Villains. 

The new DC Comics Super-Villains series, featuring Hello Kitty styled as Catwoman, Poison Ivy and Harley Quinn, will target girls, women and collectors through a range of licensed merchandise including apparel, accessories and footwear, stationery, publishing, personal care, branded food products and promotions. The full character style guide will be showcased to partners at the upcoming Licensing EXPO to attract best-in-class licensees and retailers for EMEA distribution.

Tamashii Nations Reveal S.H.Figuarts: Super Mario & Chogokin Hello Kitty

At long last, Tamashii Nations is proud to introduce the world’s first fully posable, adult collectible of Super Mario!  Step into the world of Nintendo with the most recognizable video game mascot of all time.  This highly advanced S.H.Figuarts articulation allows for precise posing to bring all the intense video game action directly to your fingertips.  S.H.Figuarts Super Mario features “?" Block, coin, coin stand, and a super mushroom.  Separately sold diorama playsets allow you to expand the Mario world.  Don't flush your money down a warp pipe on inferior merchandise; this is the Mario to brawl with.

Funko's Mystery Mini Figure Army

Back in February, Funko (the undisputed masters of cutie transmogrification on all your pop culture loves), showed off several lines of Mystery Mini figures, forever sealing our fates in the hell of blind box collecting...a hell we've been fighting off for many years now. Amid the DC Comics Domos and DC Comics Superheroes and Villains stood a collection in a very unique style, utilized on the creatures and survivors of the blockbuster TV series The Walking Dead. As we OOO'd and Ahhhh'd over these impending plastics of doom, we did not realize mad Mr. Funko was watching from the wings, stroking his beard and whispering "Exxxxcellllent." Today, we see his diabolical plans come to a head.

Presenting...those little frustrating things you'll be spending all your money on for the forseeable future.

Funko Mystery Minis!

Hello Kitty KISS Coming to The HUB

Yea....not an April Fools Joke. Amazing.

The Hub Network, the fastest growing children's cable network, has optioned the rights to a new series, "KISS Hello Kitty" (working title), based on the highly successful KISS x Hello Kitty line of products from Sanrio, maker of Hello Kitty, a pop icon since 1974.

KISS, an iconic rock band known for its creative merchandising, and Hello Kitty, one of the most unique and popular lifestyle brands, came together in 2010 for an unexpected collaboration — KISS x Hello Kitty. This global collection of hugely desirable co-branded products connects KISS and Hello Kitty followers all over the world with hundreds of licensed items across all categories, including apparel, toys, electronics, stationery, and back to school merchandise, among others.

Life Lessons from the Sanrio Street Fighters

These days, mash-ups have become an inevitability. Sometimes, the mix is ironic perfection. Sometimes, the offspring of the co-mingling is a horror so hideous it should be set aflame ..its ashes buried 20 feet underground. ...And sometimes, the mash up creates something so unexpectedly adorable, you begin flinging your money at any merchandise the partnership produces. Such was the case at San Diego Comic Con this year when Toynami set out to sell their Chun Li Hello Kitty Plush Doll and sold out BEFORE THE SHOW EVEN OPENED!! Now, two books will celebrate this mega-cute engine of unstoppable happy...

San Diego Comic-Con 2012 : Toynami Exclusives

Remember how I keep saying any day now a mountain of exclusives and events news is going to drop on my head? IT HASN'T HAPPENED YET!! Honestly, the suspense is braking my cranium in two...but I'm kept busy by the steady flow of what is actually coming in...which includes Toynami's exclusives today! Toynami always have a wide array of licenses to pluck exclusives from and this year, they seemed to have gone with squishy over plasticy...but there is one action figure hiding in there. Sadly, it isn't from Futurama, as we had speculated the Shogun Warrior Bender might be this year's piece. Sorry Ramafans! Here's what is on tap...

Hello Rage Kitty

Driven to blinding rage over the dismemberment of Keroppi at the hands of the undead Black Lantern Batz Maru, Hello Kitty finds new life in the Red Lantern Corps!! Now a warm, red glow fills the spot where her gentle little heart used to beat and the blood of her anger burns away the unclean evils of the Sanrioverse. Only the combined might of Yellow Lantern Kuromi, Green Lantern Monkichi and the Pink Lantern Sugarbunnies can dissuade Hello Rage Kitty from her unbridled wrath long enough the send Black Batz Maru back to his eternal rest.

Of course this is all in fun, but what an awesome one shot comic it would make!

JAKKS Pacific at US Toy Fair 2010

JAKKS Pacific, Inc. announces highlights of the Company’s top brands and product line-ups to be featured at the American International TOY FAIR held in New York City, February 14th-17th. The JAKKS Pacific® 2010 portfolio features innovative technology within the robust line-up of JAKKS™ core brands, including: Spy Net™, Girl Gourmet™, Real Construction™ and Plug It In & Play TV Games™, as well as the biggest licenses in children’s entertainment such as Toy Story®, Disney Princess®, Ultimate Fighting Championship® (UFC), Total Nonstop Action® (TNA), Hello Kitty® and Taylor Swift™, to name a few.

JAKKS’ diverse products for 2010 include:

Boys Action:

* Spy Net: JAKKS has excelled at combining high tech toys and cool trends for kids and families. Hot on the heels of the multiple-award winning Plug it in and Play TV Games and EyeClops® brands comes the Spy Net line. Not mere role play, Spy Net products take high end electronics and interactive experiences and put them in the hands of burgeoning young secret agents!
* UFC® and TNA® Action Figures: JAKKS’ UFC line-up is the most complete, authentic line of MMA action figure toys and collectibles on the market. With the TNA line, JAKKS demonstrates our expertise in developing exciting, authentic and collectible wrestling action figures in a line dedicated to celebrating the greatest wrestling superstars for the true collector!
* Plug It In & Play TV Games Motion™: The new line of Plug It In & Play TV Games Motion video games combines JAKKS’ Plug It In & Play TV Games technology with real accelerometer technology. With the reactive motion controller, now you can control the actions of your favorite characters as they replicate the gamer’s movements on the TV screen. New TV Games Motion™ titles expected to launch this year include Toy Story®, Triple Header Sports™, Disney Princess®, Phineas & Ferb® and Kitchen Kraze™.

Girls Products:

* Girl Gourmet: JAKKS continues to innovate the food play category with the new Girl Gourmet Chill Treats™ Dessert Maker, the sweet sequel to JAKKS’ award-winning Girl Gourmet® Cupcake Maker, Cake Bakery™ and Sweets™ lines. Girl Gourmet is the ultimate food activity brand that blends the latest in food, fashion and design trends into a fun, creative AND simple food play for today’s trendy gourmet girls.
* Taylor Swift: Four-time GRAMMY® award-winner, Taylor Swift had singles atop both the Country and Pop radio charts and sells out concert arenas around the world, and JAKKS’ beautiful Taylor Swift line is white hot, with fashion and singing dolls in Taylor’s signature new outfits.
* Hello Kitty: JAKKS’ new Hello Kitty line of products celebrates Sanrio’s 50th Anniversary and these beloved and timeless characters. For the first time ever, in honor of the 50th Anniversary, Hello Kitty and other Sanrio friends will be sold together in limited anniversary editions that will be every collector’s dream.

Preschool Toys:

* Real Construction: JAKKS continues to develop innovative new products that stimulate ideas for young minds, and Real Construction is a new construction activity brand that uses a durable foam material that looks just like real wood and allow kids to build extraordinary wood configurations in a safe manner.
* Block Builders™: KidsOnly! introduces the Block Builders™ Construction Site, an activity table that doubles as a base for all major building block brands! A great way for kids to develop their creative, cognitive and motor skills, this cool brightly colored table includes building blocks, connecting surface for easy building, and a handle for easy transportation that doubles as a lock for a sliding storage drawer for the blocks.

Disney® Consumer Products:

* Toy Story: To Infinity and Beyond! JAKKS’ Toy Story line-up features all the beloved characters in the movies and encompasses multiple categories including dress-up, role play, Halloween costumes, activity tables and chairs and a Plug It In and Play TV Games Motion video game based on the Toy Story Mania® ride at Disneyland! With Toy Story 3 premiering in theaters nationwide this summer, kids of all ages are sure to want everything Toy Story in 2010!
* Disney Fairies®: JAKKS proudly will launch an expanded line of Disney Fairies products for 2010! The beautiful and exquisite portfolio will showcase fairy talents, magical features, fairy friendship and Tinker Bell’s animal friends in a line-up that includes dolls, play sets, dress-up, role-play, Halloween costumes, plug and play, novelty items and more.
* Disney Princess Babies & Toddlers: Tollytots plans to launch favorite Disney Princesses as cute cuddly baby dolls and toddler dolls this Fall! Choose from Aurora, Cinderella, Snow White, Belle, Ariel and the newest Princess, Tiana.