Toy Fair 2025: Playmobil Preview

There's something about a Playmobil set that sparks the imagination, even when it belongs to a fully grown human boy! Let me tell you about the sheer joy blowing out my face as I cracked open and assembled the Scooby-Doo graveyard and haunted mansion. Toys like this remind you that they were made for FUN, far from the politics and rampant negativity that clings to large toy lines like barnacles on a boat. Sadly, Playmobil isn't setting up within NY Toy Fair this year, but some consistent pestering and assurances that they would be sorely missed otherwise have lead to a chunky sneak preview! Let's waste no further time gushing and get right to the eye candy...

Toy Fair 2025: Playmobil Shows Us The Future

Following last year's announcement of a ‘departure into the future’ at the International Toy Fair, Playmobil 2025 is following up on this promise. The new motto is: ‘The future is now’.

With a new and future-proof brand positioning and communication strategy, Playmobil is becoming an umbrella brand with a fresh brand image, creative campaigns, and renowned cooperation. This is supported by a new product portfolio and strong innovations. The aim is to strengthen brand relevance, tap into new target groups and drive forward the globalization of the Playmobil brand.

Playmobil Naruto Shippuden Part 2: Teacher Teacher

Greetings, weebs!! Today we head back into Konohagakure, The Hidden Leaf Village, to check out more of Playmobil's Naruto Shippuden figures. Part 1 featured Naruto, Sasuke, and Sakura. Our second triple feature includes Kakashi Hatake (the iconic "pervy sensei", Iruka Umino (Naruto's most supportive sensei), and Yamato..who is simply...Yamato. 

For two decades, the anime Naruto Shippuden has thrilled fans all over the world. Just in time for the 20th anniversary, the first unique characters from the popular series are now appearing in PLAYMOBIL format. With great details and authentic extras, the precisely designed figures invite to re-enact legendary scenes and invent new stories. Creative fun for anime fans of all ages.

Playmobil Naruto Shippuden Part 1: The Kids Are Alright

We get premium love from our friends at PLAYMOBIL, and that means TOY PHOTOSHOOTS!! The folks at Playmobil have always put out really impressive playsets with many a character to populate a scene and spark a tiny imagination, but when they dipped into licensed properties with GHOSTBUSTERS and HOW TO TRAIN YOUR DRAGON, hardcore collectors sat up and took notice! Now, we sit in wait every year for new license announcements, anxious to see what TV show or Movie will get Playmobilified. And really, it's anyone's guess what will come next, as they've released Back to the Future, Scooby-Doo, Star Trek and Knight Rider sets back-to-back. Unpredictability is Playmobil's best weapon! Let's face it, the company that announces a Magnum P.I. set can make anything. 

UK Toy Fair 2023: Naruto Keeps Running at Playmobil

This season of Anime has seen the breakout success of Chainsawman and the continued domination of My Hero Academia while Attack on Titan threatens to stretch their finale into 2025, yet through it all, we can always count on NARUTO collectibles gracing the retail pegs. Playmobil joins the ranks of Naruto licensors with an expected February arrival of their Naruto Shippuden figures (premiered HERE). Now we get a look at the next figure releases as well as some killer playsets!

NYCC 2022: Playmobil Shows Naruto, A-Team & New Star Trek

Playmobil has been hitting it out of the park with their licensed toy lines re-imagined in the signature art style of the Plamobilian Peoples. For me, the two highest points have been Ghostbusters and Scooby-Doo, which lent themselves exceptionally well to the redesign. Ghostbusters in particular had so much potential that I hope the crew will go back to the license and explore the Real Ghostbusters cartoon universe and their endless legions of ghosts, demons, and unforgettable legendary nightmares. IT'S ON MY WISH LIST! While these items are not on the schedule (so far), we did get a look at what's to come in the next few months at New York Comic Con 2022.

PLAYMOBIL Expands Star Trek Universe with new Bird-of-Prey Set

“Space: the final frontier. These are the voyages of the starship Enterprise. Its continuing mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no one has gone before.” 

These words spoken by Spock, in the 1984 film "Star Trek III: The Search for Spock" still mesmerize the Star Trek community. It marks the beginning of the great Genesis Adventure and will be the last journey the crew takes on their beloved starship the Enterprise NCC 1701. To return to earth, the crew must board the vessel of the Klingon Commander, a Klingon Bird-of-Prey.

Toy Fair 2022: Playmobil's Mini Cooper

The new PLAYMOBIL Mini Cooper hits shelves this week! All car lovers can look forward to a true British icon: the Mini Cooper. Not only Mr. Bean, but also the Beatles, drove this legendary cult car. Like no other car, the Mini Cooper represents classic British style in a small, fun, and nimble package. No wonder that the design of the original Mini remained almost unchanged for nearly forty-one years. The Mini Cooper offers a lot of car in a little space - for designer Alec Issigonis, "creative use of space" and "focus on the essentials" were so important that there was no room for heating or radio, and sliding windows were used instead of retractable windows.

The Frame Up: Playmobil's Back to the Future Toy Sets

Toy collectors, especially those of us who remember the 80's-90's, are in the midst of an embarrassment of riches. Not only can we celebrate monthly drops of fantastically crafted action figures of our most iconic modern heroes, but every company out there seems chomping at the bit to perfect our childhood toy hordes and sell it all back to us. Playmobil was long known as a child-safe toy line allowing play in medieval castles, farmsteads, aquariums and the like. In the last few years, they've introduced licensed properties, most of which designed to set off your flashback spidey-senses. It's a rare moment when a company can take on a movie property and make toys that are accurate, well designed, kid-friendly and ridiculously fun. Count Playmobil's Back to the Future line among them!

Toy Fair 2019: Playmobil Celebrates the Ghostbusters 35th Anniversary

We are trekking along with our UK Toy Fair coverage, now following Mat Hawkins who slid into the Playmobil showroom and was greeted with smiling faces and our favorite boys in grey. Seems Playmobil love the Ghostbusters as much as we do and will be celebrating the 35th Anniversary this May with a range of items for those that missed out the first time around and those who want to continue their collections...

Toy Fair 2018: Playmobil Tackles Dinosaurs, Secret Agents and.. umm.. Weddings

Back into the UK Toy Fair coverage with our awesome friends at Playmobil who have been shaking things up recently by adding licensed properties to their highly imaginative lineup of historical settings, fantasy realms and world wide adventures. Matthew Hawkins hit the showroom and, not knowing what might have been seen already and what is super brand new for die-hard collectors...he shot every thing from wall to wall..and some walls twice! Dive in for a sampling of the most fun bits we saw that day and then you can jump over to our Flickr gallery for the lot...

Toy Fair 2018: Playmobil Ghostbusters 2 Toy Preview

Today, we are so damn happy to have awesome friends at Playmobil who know I can say most of the lines to Ghostbusters along with the movie, and so, being such a GB dork, they sent over new Ghostbusters 2 product for us to show off for you, who are also giant GB dorks! Yay Dorks. Hi5. annnd we missed.

We've got pics and an unboxing video with a demo of Playmobil's new app that let's you catch a ghost with your little toy trap, so let's get into it!!

Funko + Playmobil = Your New Addiction

Last year's Toy Fair news stirred up the single most surprising collaboration we've seen in a pretty long time. Playmobil, known far and wide for their amazingly intricate, yet adorably simplistic children's toy sets team with pop culture universe builders Funko for a new line of 6 inch Playmobil style figures that will be hard to resist, especially if you're a die hard fan of any of the properties they are launching with.

The line kicks off this February with Ghostbusters, Willy Wonka, Teenage Mutant Ninja Turtles, Doctor Who and Back to the Future. That last property may be the death of me. I'm not a massive fan of the movies, but there is some love, and there's something about the characters in that style that makes my inner, uncontrollable geek go berserk. I have a mighty need...

Toy Fair 2013: 5th Annual Best New Toys Revealed

After all that pre-show...TOY FAIR STARTS TODAY!!  Before we hit the main event in New York next month, we begin in the UK where companies are shaking hands with buyers to get you Brits the plastics you desire..all done while the lazy Americans sleep. Shameful. Let's kick things off with some pats on the back peppered with new toy reveals, shall we?

The fifth annual Toy Fair Best New Toy Awards winners were announced this morning predicting some of the top new toys for 2013. Winners range from classics like Scalextric (Hornby) and Star Wars (Hasbro) to state of the art futuristic technology such as HolograFX (John Adams) and TESKSTA – the robotic puppy (Character Options).

The twelve categories - which produced 34 winning toys from 24 different toy companies - were unveiled by Toy Fair organizers the British Toy & Hobby Association on the first day of the show this morning. Toy Fair is the UK’s only dedicated toy, game and hobby trade exhibition and is celebrating its 60th anniversary this year.