Toy Fair 2014: NEW LEGO Legends of Chima Legend Beasts, Speedorz and More

 PREPARE TO BATTLE WITH 

LEGO® CHIMA™!

A NEW THREAT HAS COME TO THE KINGDOM OF CHIMA™, BUILD THE HEROES AND VILLAINS FOR A FIERCE BATTLE!

The battle begins as the tribes fight for control over the land of CHIMA™. Build your defenses and guard the CHI with new and exciting weapons that attack from land and air. Releasing January 2014.

Protect the Eagle tribe CHI from air raids by 70128 Braptor’s Wing Striker (RRP: £12.99)!

Braptor is soaring high above the Eagle tribe’s territory on his giant Wing Striker, a super bat-like flying machine. He needs CHI to power the Wing Striker, so help Eris hide it and prepare for battle with her Halor staff. At any moment, Braptor can fire the Wing Striker’s Sonorr gun and swoop down to snatch Eris in its giant bat wings, so use all your skills to protect her and the CHI. Includes two minifigures with weapons: Braptor and Eris in her new armor.

Toy Fair 2013 : LEGO's 250 New Building Sets

LEGO Systems, Inc., makers of the world’s leading construction toys, will unveil its largest collection of build and play toys ever–250 new products–at the American International Toy Fair in New York City. With new products launching throughout the year, children of all ages and interests will find a LEGO® building set or theme to spark their building creativity, inspire storytelling and role play or keep them engaged in imaginative play for hours. New items are on display in Booth #1351 in Hall 3B of the Jacob K. Javits Convention Center from February 10-13.

Toy Fair 2013: 5th Annual Best New Toys Revealed

After all that pre-show...TOY FAIR STARTS TODAY!!  Before we hit the main event in New York next month, we begin in the UK where companies are shaking hands with buyers to get you Brits the plastics you desire..all done while the lazy Americans sleep. Shameful. Let's kick things off with some pats on the back peppered with new toy reveals, shall we?

The fifth annual Toy Fair Best New Toy Awards winners were announced this morning predicting some of the top new toys for 2013. Winners range from classics like Scalextric (Hornby) and Star Wars (Hasbro) to state of the art futuristic technology such as HolograFX (John Adams) and TESKSTA – the robotic puppy (Character Options).

The twelve categories - which produced 34 winning toys from 24 different toy companies - were unveiled by Toy Fair organizers the British Toy & Hobby Association on the first day of the show this morning. Toy Fair is the UK’s only dedicated toy, game and hobby trade exhibition and is celebrating its 60th anniversary this year.

LEGO Legends of Chima

LEGO Systems, Inc. today announced LEGO® Legends of Chima™, an original LEGO property set in a mythical land of magical animal tribes who compete for CHI, a valuable energy source which gives them extraordinary powers over one another. The story comes to life through a universe of products across the company's entire play system including classic building sets, collectible social competition kits, buildable figures and board games, and will be fueled by digital gaming.

"Building upon our success with developing rich and immersive original storylines, most notable the recent Ninjago phenomenon, we're excited to launch a whole new world in LEGO Legends of Chima to spark any child's imagination and invite them to the world of LEGO building," said Soren Torp Laursen, president of LEGO Systems, Inc. "Based on the reactions we saw through our research, there is no doubt that our immersive approach to original properties will once again inspire, engage and thrill children who love to build and play with great stories."