Bratz x The Craft Movie Collab - Available October 15th

Something is stirring at St. Benedict’s Academy, and this time, it’s Bratitude!

Bratz x The Craft reimagines the cult classic’s iconic coven as collector dolls, bringing together spellbinding ’90s style, film-inspired accessories, and enough attitude to turn heads without casting a spell.  

Sarah, Rochelle, and Bonnie arrive in a collectible three-pack, each rocking a signature take on the St. Benedict’s uniform with plaid miniskirts, statement shoes, and unmistakable Bratz flair. Each comes with a red candle and a nod to the unforgettable beach ritual: Sarah’s caged bird, Rochelle’s bagged clownfish, and Bonnie’s butterfly jar.

Celebrate the 25th Bratzaversary

Bratz®, the on-trend lifestyle and fashion doll brand from MGA Entertainment (MGA), is turning 25! Since its debut in 2001, Bratz burst onto the scene as a bold, diverse squad of friends with a passion for fashion, instantly disrupting the traditional doll aisle and becoming a global pop culture phenomenon. Defined by their daring style, distinct personalities, and unapologetic individuality, Yasmin, Cloe, Sasha, and Jade redefined what it meant to be a fashion doll, inspiring a generation to express themselves without limits. Now, 25 years later, Bratz has grown far beyond dolls into a full-fledged lifestyle and entertainment force, carrying forward its legacy of shaping trends across fashion, music, and culture while championing self-expression and inclusivity for fans around the world.

L.O.L. Surprise Plush Surprise

The brand that invented the unboxing craze is celebrating its 10th anniversary, and it’s marking the moment in the most on-trend way possible with an all-new L.O.L. Surprise Plush Suprise! If your feed is full of unboxings, blind boxes, and “what did I get” reveals, you can thank L.O.L. Surprise. Long before “blind purchase” culture took over TikTok, L.O.L. Surprise made the buzz of the unknown a must-have experience, layering surprise reveals, collectibles, and personality into every unboxing. Fast-forward a decade, and that same energy is everywhere with fans chasing the thrill of the reveal.

NYCC 2025: MGA on ARMORSAURS

MGA Entertainment, the global toy and entertainment company, partnered with Disney Branded Television and CAKE on a global, two-season deal to launch Armorsaurs, a bold new live-action VFX franchise rooted in cutting-edge storytelling and epic dinosaurs. The series debuts October 13 exclusively on Disney XD. Building on MGA’s global toy and entertainment expertise, Armorsaurs is designed to grow into a multi-platform brand, with toys, lifestyle products, games, and digital extensions rolling out in 2026. Based on the hit South Korean property Armored Saurus, the reimagined series combines live action, visual effects, and animation. It follows five young pilots and their armored dinosaurs as they defend Earth against an alien race intent on rebuilding its prehistoric army.

MGA Releases Crate Creatures Surprise Toys

If you are a part of any groups on Facebook with parents scrambling around toy stores looking to grab the hottest holiday gifts for their kids, you'll notice one refrain. WHAT DO I GET MY LITTLE BOY??!! Now, while you might think this is the ideal time for a lesson in gender equality in the toy aisles...it is not, as the mini human (boy OR girl) who isn't fond of sparkles and pastel colors is woefully under-served this season. Yes, there are plenty of Marvel Comics goodies, Transformers, Justice League and Star Wars characters to be consumed, but where is the original idea that leaves play largely to the imagination of your little kid? MGA steps up to solve the problem.