Toy Fair 2025: Playmobil Shows Us The Future

Following last year's announcement of a ‘departure into the future’ at the International Toy Fair, Playmobil 2025 is following up on this promise. The new motto is: ‘The future is now’.

With a new and future-proof brand positioning and communication strategy, Playmobil is becoming an umbrella brand with a fresh brand image, creative campaigns, and renowned cooperation. This is supported by a new product portfolio and strong innovations. The aim is to strengthen brand relevance, tap into new target groups and drive forward the globalization of the Playmobil brand.

Toy Fair 2025: 90 Years of Schleich: Anniversary Highlights

It’s a special year for schleich®: the toy manufacturer celebrates its 90th anniversary. For nine decades, schleich®’s intricately crafted figurines have been enchanting boys and girls in more than 60 countries, accompanying them through the magic of childhood. To mark this grand occasion, schleich® is inviting fans from around the globe to join the celebrations. The company will be releasing seven special anniversary figurines, unveiling two fresh product lines, and presenting many more thrilling new figurines and sets. Sustainability continues to take centre stage in 2025. Building on the resounding success of the first Cradle to Cradle® Certified toys, schleich® is introducing six more fully recyclable characters.

Sweet Suite 2017: Mattel Launches New Franchise Enchantimals

Mattel reveals a new brand franchise, Enchantimals™, a fantastical world celebrating the special bond between kids and animals, as pets are often a child's very first bestie. Enchantimals joins the Mattel girl's portfolio of well-known brands offering products and engaging storylines that ignite imaginative play.

Launching with 14 small dolls and 3 playsets, Enchantimals product inspires stories of friendship, empathy and compassion towards all living things. The characters and stories come to life through a variety of short-form YouTube content and 60-minute televised special this fall.

"At Mattel we are passionate about introducing properties that are both on-trend and purposeful," said Lori Pantel, SVP and GM for Girl's Toy Box, "We're essentially bringing a popular animal aesthetic inspired by social media filters and marrying it with product and stories encouraging empathy and friendship."

Prepare for Avengers VS Pet Avengers!!

With a title like that there had better be some pet on pet all out carnage, I tell you whut. That said, there's nothing I don't like about this idea, other than me buying it. You'd think any chance to see Thor as a frog again would be pounced on, but..no. Sure, its a fun idea but it does nothing for me, as Pet Avengers on their own does nothing for me. Now prove to me that the writing is so far beyond the concept and I'll jump in face first. I guess that remains to be seen!

Marvel is pleased to present your first look at Avengers vs. Pet Avengers #1 (of 4), from the creative team of fan favorite writer Chris Eliopoulos and artist Ig Guara! Earth’s Mightiest Heroes are downsizing. Literally. With Thor, Iron Man and Captain America mysteriously transformed into amphibians, can they possibly defeat a legion of dragons led by none other than Fing Fang Foom? Not without the help of Earth’s Mightiest Pets, Lockjaw and the Pet Avengers! Worlds collide this October in Avengers vs. Pet Avengers #1 (of 4)!















AVENGERS VS. PET AVENGERS #1 (of 4) Written by CHRIS ELIOPOULOS, Pencils and Cover by IG GUARA - All Ages …$3.99 - ON SALE – 10/20/10