Toy Fair 2025: Jazwares Grabs Master License for Tokidoki

Jazwares, one of the world’s leading toy companies, today announced a multi-year collaboration with tokidoki, the internationally adored brand known for its bold, Japanese-inspired designs and charming yet edgy characters. The lifestyle brand is granting Jazwares worldwide licensing rights to produce an imaginative lineup of figures, vehicles, plush, costumes, musical instruments, accessories, pet products, and more, capturing the magic of the tokidoki universe. The first products from the partnership are expected at retail fall 2025. 

Toy Fair 2025: Jazwares Signs Global Licensing Agreement With Yo Gabba Gabba!

Jazwares, one of the world’s leading toy companies, today announced a multi-year global licensing agreement to release a robust slate of top-of-the-line toys, costumes, and accessories based on the beloved children’s franchise Yo Gabba Gabba! The agreement was signed with franchise owner Gabbacadabra LLC, co-owned by Yo Gabba Gabba, LLC and WildBrain, a global leader in kids’ and family entertainment, and facilitated by creative business development firm Golden Sombrero Licensing, who spearhead licensing partnerships for the Gabba brand.

Toy Fair 2025: Jazwares Toy Construction Brand BLDR

Let’s build something new! Today Jazwares, a leading global toy company, announced an innovative new construction toy brand, BLDR, which will be available at retail this month. Featuring an assortment of world famous brands, immersive playsets, and highly articulated buildable action figures, BLDR offers a fun new way for kids and collectors to creatively imagine, build, and play within the vast BLDR constructable system.

Designed with kids ages 8+ and collectors in mind, initial BLDR offerings will include playsets and minifigures inspired by some of the world’s hottest brands including Squishmallows, Hello Kitty and Friends®, and Adopt Me! For anime connoisseurs, BLDR will launch with a curated collection of highly detailed, 300-piece buildable action figure sets in a fully articulated 9” scale inspired by characters from popular Crunchyroll anime series Chainsaw Man and JUJUTSU KAISEN, which are streaming now on the global anime brand Crunchyroll.

Toy Fair 2025: Jazwares Exploring STRANGER THINGS

Jazwares, one of the world’s leading toy companies, and Netflix are teaming up to bring an all-new product collection for Stranger Things fans of all ages. Marking the first global master licensing agreement for Netflix and the iconic Stranger Things franchise, Jazwares will launch a robust product line inspired by the show’s beloved characters and themes from the highly anticipated Stranger Things 5 season and its animated series spinoff currently in the works.  

Nightmare Before Christmas Squishmallows Dare You To Hug Them

What’s this, what’s this! There’s Squishmallows everywhere! While we’re packing away the beach towels and sunscreen, it’s time to start thinking about the spine-tingling excitement that autumn brings…Halloween! What better way to celebrate the ghostly holiday season than Jazwares’ new cuddly Nightmare Before Christmas Squishmallows!

Sweet Suite 2021: Jazwares & The 25th Anniversary of Pokemon

Summer is roasting us on the east coast in the states, and as we slowly reopen to large-scale events, some crews have opted to go virtual, at least one last time. The Toy Insider erred on the side of caution this year, so their annual Sweet Suite toy event launched online, complete with a full show floor populated with cardboard cutout-looking toy reps ready to connect us to the new toy news we've been begging for all year. SWEET TOY NEWS RELIEF!!! We kick things off with our buds at Wicked Cool who are now merged with pop culture giant JAZWARES who made squishing things a national pastime. Squishmallows may be mega-popular right now, but if you want to be the very best, like no one ever was, you go for POKEMON!! 

Toy Fair 2020: Wicked Cool Toys Pokemon Preview

Fans of the iconic Pokémon brand are in for a treat as Wicked Cool Toys, a Jazwares company, plans to introduce new products at New York Toy Fair. As the global toy master licensee (ex-Asia) for the brand, Wicked Cool Toys is celebrating the new generation of Pokémon with new products for the world’s #1 entertainment franchise. The line also covers figures, role play, plush, electronics and more.

My Partner Eevee ($19.99)
Play with Eevee like never before! My Partner Eevee has a built-in microphone and touch sensor technology that lets you and Eevee communicate in a new and fun way. With over 50 different reactions to your touch, your voice, and even music, watch My Partner Eevee come alive as its head and tail moves! My Partner Eevee has 20 iconic sound effects and expressions. My Partner Eevee lets you bring the thrill of becoming a Pokémon trainer into the real world! Gotta Catch ‘Em All!™
Available: August 2020 Ages: 4+

Toy Fair 2020: All Elite Wrestling & Jazwares Unveil "Unrivaled" Toy Line

Jazwares, a global leader in play, and All Elite Wrestling (AEW), the new professional wrestling league that is taking America by storm, are tag-teaming on AEW’s first line of action figures and role play collectibles.  Featuring AEW World Champion Chris Jericho, Cody, The Young Bucks, Kenny Omega, Jon Moxley and more, the new AEW UNRIVALED line will be on display at Jazwares’ booth at Toy Fair New York on Feb. 22-26, and will hit retail later this year.

AEW UNRIVALED collectible action figures will boast 25 points of articulation, real 3d scanned likenesses and a variety of accessories and authentic ring wear.  With multiple Waves per season, fans can collect the stars of TNT’s new, popular weekly show AEW DYNAMITE, including MJF, Darby Allin, Dr. Britt Baker, Brandi Rhodes, Hangman Page, Jurassic Express and many more.

Jazwares and Epic Games Partner on Fortnite Toys

Jazwares today announced a new partnership with Epic Games to create a wide range of Fortnite toys, in a deal brokered by IMG.

Jazwares' new Fortnite branded collection will feature true to game figures, Domez, loot boxes, playsets, environments, game-replica weapons and tools, plush, vehicles, and so much more!

Hotel Transylvania 3 Toys Ready For Release

We are two weeks out from the release of Hotel Transylvania 3: Summer Vacation, and with the very recent closing of Toys R Us, we suspect the distribution plans for Jazwares' toy line have been thrown into chaos. This must be extremely frustrating for the mid-sized toy company, having been the first crew to step up and give this license the full toy line it deserves. WHO KNEW ANYONE WOULD BE SAYING THAT ABOUT A MOVIE FEATURING ADAM SANDLER??!! Still, I would buy the hell out of a Happy Gilmore Funko Pop figure line...or better..a Happy plush that curses at his little ball. Heh. 

SO...where are the Hotel Transylvania toys??!! They seem to be just about ready to ship, or shipping now (which is more likely the case) with all signs pointed at Walmart for the lions share. I'd be shocked if Target didn't get in on that as well, but we'll see soon enough. For now, we can show you Jazwares in house, finished product images, following up on our UK Toy Fair pics we flashed at you a few months ago. LET'S TAKE A PEEK!!

Toy Fair 2018: Jazwares On Hotel Transylvania

Here's an interesting moment in toy history. When the collective spite of geeks shuns all Adam Sandler movies to the point where next to no one would license an animated movie filled with monsters!! Everyone loves cartoon monsters, right?!! Not even knowing anything about the movie, from a toy standpoint, you'd say it sounds like a slam dunk.... right? Still, the first installment came and went and not one action figure hung, bat-like, from the pegs of toy stores across the globe. Hotel Transylvania 2 surfaced, and out of blind curiosity, me and Pete hit a screening...and it wasn't bad at all! Sadly, the only cartoon monsters to be found were at Burger King. I grabbed 3. Beggars can't be choosers. Now we've got Hotel Transylvania 3: Summer Vacation on the way and an animated series on TV as we speak, so it's high time we got some proper toys, with 10000% MORE MAVIS!!! Jazwares answers the call...

Toy Fair 2017: Jazwares on RWBY Action Figures

Back into the Toy Fair 2017 coverage with Axel Manasco in the UK who happened upon our friends at Jazwares who had the usual Minecraft and Tube heroes alongside more Danger Mouse toys, and hidden amidst it all were new action figures for RWBY! The American animated web series heavily influenced by Anime is getting at least three new action figures this year including Ruby Rose, Weiss Schnee and Yang Xiao Long. While two of the items on display are mock ups of packaging with paper inserts, Yang is an actual action figure prototype, so you can get an idea of what the articulation will be like...and she appears to be pretty posable! Dive in for the eye candy...

Toy Fair 2016: Jazwares on Danger Mouse

Retro appeal means big bucks these days. When I go out into the world to sell toys, I notice people love anything that will give them flashbacks...and this is something every toy company knows well! Jazwares hopes to cash in on a newly returned cartoon hero, debuting this year at Toy Fair.

With over 3.6 million viewers in its first six weeks on CBBC, the all-new TV series of Danger Mouse has been a ratings triumph amongst boys aged 4-9. Ready to replicate this on-screen success, Jazwares is set to feed the fan demand for Danger Mouse toys with a range as exciting and action-packed as the series itself!

Designed to propel the humour and fun off the screen and into front rooms across the land, kids of all ages are invited to immerse themselves in the international secret agent’s world when the first line-up of toys arrives in March. There is a fully articulated 10” Danger Mouse figure (RRP £19.99) that comes complete with a removable jet pack and 5 authentic show sayings. As well as a range of collectible 3” figures (RRP £7.99) including Danger Mouse, Penfold, Baron Greenback, Colonel K and Stiletto, each one armed with its own accessory and perfect for re-enacting favourite storylines and episodes!

Holiday Showcase 2013: Teen Titans Go! From Jazwares

Jazwares have been earning a new title for themselves. DREAM MAKER!! The first expansive Mortal Kombat action figure line. Check. Release of Hanna Barbera and Nicktoons action figure lines in several scales AND plush which included characters no one had ever created before (in plastic), sent to the pegs simultaneously causing spontaneous geekgasms across the globe. Double Check. As they send new waves of Adventure Time and Regular Show merchandise hurtling toward toy shelves and enjoy the glee of kids everywhere as they find excellent Minecraft collectibles hitting their local toy haunts, Jazwares would like to announce...you ain't seen nuthin' yet.

Jazwares Explores Minecraft

For a game as monumentally huge as Minecraft, it's baffling that there have only been a handful of collectibles on the market to feed your need for 8 bit awesome. Jazwares is about to change all that with everything from plush to papercraft to straight up action figures. Here's the run down...

Since launching in 2009, Minecraft has become one of the most popular and fastest growing video game licenses. Below is just a little bit of history on how an independent game built itself into one of the biggest licenses around.

Minecraft has been available as a downloadable Ap and released on PC and Xbox. A release on the new Xbox One and Playstation 4 is also confirmed. Over 24 million copies have been sold to date. The game has over 56 million registered users, over 7.6 million Youtube video uploads with the most popular viewed 111 million times, over 6.7 million Facebook fans and over 1.5 million Twitter followers. Minecraft is the hottest search term on Google ahead of LEGO, Star Wars and Teenage Mutant Ninja Turtles.

A Closer Look at Jazwares World War Z Zombie Figures

Zombies and geeks tend to go together like fat kids and fudge brownies, so it comes as no surprise that Jazwares World War Z line has been one folks have been anticipating since the announcement of their slow, lumbering approach at Toy Fair 2013. With the release of the pre-order images on Entertainment Earth, that anticipation....well...suffice to say it has subsided a bit. Do the actual figures in person redeem the line? Let's find out with a closer look at the Civilian Zombie and the Special Forces Zombie...

Jazwares World War Z Action Figures

When we last talked about World War Z action figures, it was just a list of possible characters sent to retailers for pre-orders...or to gauge interest at Toy Fair time...or for whatever reason companies send out massive lists of product no one is supposed to know about. While at Toy Fair, there was, indeed, a line of WWZ action figures at the Jazwares booth, but it was under wraps and all we could do was pet the curtain. Today, Entertainment Earth launched pre-orders on the eve of the film's release, and after some begging and pleading, we've got some excellent pictures of the initial release.

Toy Fair 2013 : Jazwares Adventure Time & Regular Show Lineups

OK...you've got your zombie fix for the week. NOW we take a dip into Cartoon Network waters. Jazwares blew my mind this year with their Regular Show toy line, exploring nearly every awesome episode's key moment in action figure perfection. Why they don't spend that sort of effort on Adventure Time is beyond me. IT'S ONLY THE MOST POPULAR CARTOON ON THE PLANET!! Have they kicked into high gear this year and given Adventure Time the spectacular toy line it deserves? Let's find out! Here are the lineups. We've omitted the stuff we knew was out already...

Toy Fair 2013 : Jazwares on World War Z

Remember that article where we thought NECA might be the perfect company for a World War Z action figure line? Well it seems someone else had their eyes set on the undead prize. Jazwares made a big noise this year with releases of Nicktoons, Hanna Barbera, Adventure Time, Regular Show, Mortal Kombat, Street Fighter AND Scribblenauts toy lines...all at once. Though their Street Fighter and Mortal Kombat lines turned up in the Boy's Action Figure isles of Toys R Us, Jazwares must have felt an urge to take a slice of the horror action as well.


This is a 6 inch action figure line...providing yet another scale to your mismatched zombie horde. ~sigh~ You'll note all of NECA and Mezco's zombie action figures are in a 7 inch scale while McFarlane's The Walking Dead line is at 5 inches. Good news for the Marvel Legends and DC Universe Classics collectors though, I suppose.

New Adventure Time Figures On the Way

It is a compulsion. Whenever I am near a Toys R US, I have to go in, even if I don't need anything. If I don't, I regret it the whole rest of the day. I usually make a B line for the action figure isles, but while I start at the bottom and just work isle by isle, Eileen flies in and heads right for the Adventure Time toys. For some time now, she's been looking over the same toys waiting for a sign that new sets are dropping. THAT SIGN HAS COME!!

New pre-orders are popping up around the interwebs showing sets we had only known by name. Sets include...