Toy Fair 2013 : Skylanders Swap Force

In just over a year, the novel concept of bringing toys to life has made Skylanders one of the most beloved and successful children's video game franchises of all time1, establishing a new category in family entertainment. Today, Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), revealed Skylanders SWAP Force, the next installment in the popular franchise, which will be featured at Toy Fair 2013, February 10-13 at the Javits Center in New York City, in booth 3061.

SWAP Force builds upon the success of the franchise's signature gameplay with an all-new innovative play pattern -- swapability -- that gives kids more choice than ever before by letting  them swap the top and bottom halves of the toys to create their own characters. The game lets Portal Masters reconfigure 16 SWAP Force characters into more than 250 unique combinations. Kids can mix and match characters' powers and moves, and then bring them to life in the game.   Fans of the franchise also can play Skylanders SWAP Force with their entire collection of characters from both Skylanders Spyro's Adventure® and Skylanders GiantsTM, now with the added capability of jumping.

Skylanders: Giants Introduces SWARM

October 21st must still seem like a million years away for the little ones (and game addicted big ones) out there, so Activision thought it might be time for another taste of their new gargantuan brawlers on the block. Meet SWARM!

SWARM
Bring the Sting!
Element: AIR
Character Type: Giant
Bio: Swarm was once a prince from a proud race of mysterious insect warriors that had built their entire civilization inside a giant honeycombed pyramid. Growing up as one of the 9,000 members of the royal family, he was never permitted to leave the hive. But unlike his brethren, there was a magical quality to Swarm that caused him to grow much larger than the rest of his kind. No longer able to fit amongst the rest of his colony, the young prince broke the long standing tradition and stepped out into the open world - where his size and strength would be put to good use in the legendary battle between the Giants and the Arkeyans.

Your Skylanders Giants Cheat Sheet

Still addicted to Skylanders? I've noticed the internet may have gone slightly quiet on the topic and with stores finally stocked with a wide array of playable characters to throw into battle, parents are breathing a sigh of relief.

Allow me to present a reason to panic once more.

SKYLANDERS GIANTS looks to inject new life into a game your kids might JUST be getting worn out on with new characters, light up figures and gargantuan monsters ready to thump the enemy on your command.