Wednesday, December 26, 2018

Spin Master Locks Licensing with DC Comics

DC Comics
Mattel has been at the wheel of the DC Comics action figure machine for as long as I can remember, turning our favorite heroes and villains into toys for babies, tweens and old, crotchety men complaining about an ab-crunch or lack thereof, alike. Now we are faced with the exciting prospect of another massive toy manufacturing giant taking on the DC toy license and I, personally, can't wait to see how they make their mark on modern action figure engineering. 

Spin Master Corp. (TSX: TOY;, a leading global children's entertainment company, announced today that it has entered into a three-year global licensing agreement with Warner Bros. Consumer Products (WBCP). Beginning Spring 2020, Spin Master will be a new toy licensee for DC in the boy's action category, remote control and robotic vehicles, water toys and games and puzzles. 

"Partnering with an iconic brand like DC is a major milestone for Spin Master and is part of our strategy to invest in successful licenses to further grow and diversify our business," said Ben Gadbois, Spin Master's Global President and COO. "Children everywhere have been entertained and inspired by DC Super Heroes™ and Super-Villains™ for more than 80 years and we're honoured to be a part of that storytelling and imagined play. We are looking forward to bringing Spin Master's renowned innovation to the toy line and to sharing more details about this exciting partnership in the new year."

Spin Master continues to build a strong portfolio of licensed products, including its 10-year licensing partnership with FELD Entertainment as the worldwide master toy partner and the soon to be launched line of Monster Jam® trucks. Spin Master was recently recognized for its leadership in licensing by Kidscreen, who named Spin Master #1 in Licensing on the 2018 Hot 50 Companies ranking.

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