Toy Fair 2014: Hex Bug Transformers 4 Nano & Warriors

We originally, quite accidentally, gave you a sneak preview of this line back during our first days of UK Toy Fair coverage! Did you catch it? The UK reps sure did! We're heading into the final stretch of collecting data and shooting thousands of images at New York Toy Fair 2014, and as luck would have it, we can now show you Hex Bug's awesome Transformers 4 Warriors!!

Those jumpy, twitchy little Hex Bugs launch into battle with a Transformers 4 movie theme specific to characters like the heroic Autobots Optimus Prime, Bumblebee, Crosshairs, Drift and Silver Knight and sinister Decepticons Galvatron, Lockdown, and Stinger. With weapons spinning, flailing, stabbing, mashing and slicing, the battle rages on as the bots take damage and one emerges victorious. Each bot has an insignia that flips up, marking them Autobot or Decepticon, so the battle lines are as clear as they can get. Customize your Warrior for battle with any Transformer weapons and armor for hundreds of combinations!

Toy Fair 2014: Hex Bug Battles, Climbs the Walls & Gets Zombified

It's often hard to tell which direction the toy industry will go. Last year saw the "dumbing down" of several action figure lines in favor of a marginally lower price point and a company most known for robotics trying their hand at princess dolls. Amid all these shifts, our universal constant will always be Hex Bug! This crew seems to sit around all day thinking of new ways you can play with micro-robotics on a level that won't decimate a parent's budget. Here's this year's UK Toy Fair showing...