Tuesday, November 20, 2012

Life Lessons from the Sanrio Street Fighters

These days, mash-ups have become an inevitability. Sometimes, the mix is ironic perfection. Sometimes, the offspring of the co-mingling is a horror so hideous it should be set aflame ..its ashes buried 20 feet underground. ...And sometimes, the mash up creates something so unexpectedly adorable, you begin flinging your money at any merchandise the partnership produces. Such was the case at San Diego Comic Con this year when Toynami set out to sell their Chun Li Hello Kitty Plush Doll and sold out BEFORE THE SHOW EVEN OPENED!! Now, two books will celebrate this mega-cute engine of unstoppable happy...

VIZ Media, LLC (VIZ Media), the largest publisher, distributor and licensor of manga, graphic novels and anime in North America, and Sanrio Inc, global lifestyle brand & parent company of pop icon Hello Kitty merge two of Japan’s biggest pop culture brands – STREET FIGHTER® and Sanrio– for the debut of a pair of fun new STREET FIGHTER X SANRIO books. The hardcover STREET FIGHTER X SANRIO: WORLD VIEW and soft cover STREET FIGHTER X SANRIO: STICKER BOOK are both available now in stores.

STREET FIGHTER X SANRIO: WORLD VIEW • MSRP: $12.99 US / $14.99 CAN • Now Available! 
Life is not a video game. But don’t you sometimes wish it was? The characters of the Street Fighter video game series, with the help of Hello Kitty and Sanrio Friends, have lived through countless battles and learned many life lessons along the way. Now you can learn how to live like a warrior too!

STREET FIGHTER X SANRIO: STICKER BOOK • MSRP: $7.99 US / $9.99 CAN • Now Available! 
The two legendary brands Street Fighter and Sanrio come together in the coolest sticker book ever with more than 65 stickers, bumper stickers, and paper doll stickers featuring Street Fighter characters as well as Hello Kitty and Sanrio Friends.

“2012 marks the 25th anniversary of Capcom’s Street Fighter video game franchise, and we are very excited to announce the release of this pair of new books that blends the two properties together for the first time,” says Beth Kawasaki, Senior Editorial Director. “STREET FIGHTER X SANRIO: WORLD VIEW reimagines the characters of the Street Fighter franchise as adorably cute Sanrio characters, and presents full-color profiles and warrior’s philosophy offered by several Street Fighter characters. The STREET FIGHTER X SANRIO: STICKER BOOK has a mix of cool, colorful bumper stickers, paper doll stickers, characters stickers and more that can be used to create custom adventures for fans of all ages. Don’t miss these new releases that merge the best of Japanese pop culture in a whole new way!”

For more information on other manga titles from VIZ Media, please visit www.VIZ.com.

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