Toy Fair 2020: UK Toy Fair’s Hero Toys List Announced

The British Toy and Hobby Association today announced the Toy Fair’s Hero Toys for 2020, with Character Options, LEGO, and Spin Master amongst the winners. The Toy Fair’s Hero Toys list consists of 25 products launched at Toy Fair, which opened today at Olympia, London. They have been judged by an independent panel of retailers, and the BTHA itself, to be the most exciting and creative toys unveiled at the event.

All are due to be released over the next 12 months and between them they cover a wide variety of price points, age ranges and play patterns. From gooey superheroes to a flossing sloth, the list covers everything from major licenses to eco-friendly plush toys.

“With hundreds of companies from all over the world, launching thousands of new toys throughout the show, the competition to make the Toy Fair’s Hero Toys list is fierce. Judging this year was harder than ever,” commented Rebecca Deeming, Public Relations & Events Manager for the BTHA.

“The result, however, is a list packed with innovation, fun, and potentially huge sellers for 2020. Together, they represent the best of our industry and the benefits children of all ages get from playing with quality toys.”

The full Toy Fair’s Hero Toys list is:

Character Options  Heroes of Goo Jit Zu Marvel Superheroes  £12.99

CLEMENTONI  Dynamix – My Flexible World – Wearable 4-in-1  £24.90
Coiledspring Games  Wrebbit 3D: Hogsmeade™ - The Three Broomsticks™ £33.99
Epoch Making Toys  Sylvanian Families - Adventure Tree House  £54.99
Flair Leisure Products PLC  Hairmazing  £24.99

Golden Bear  Duggee’s Adventure Bus £29.99
Hasbro NERF Ultra One  £49.99

Hornby Hobbies  Scalextric Spark Plug Batman vs Joker Race Set  £149.99

Interplay UK Ltd  Drone Home  £19.99
Keel Toys Ltd KeelEco Plush Range (Turtle, Whale and Orangutan) £7.99 £7.99 £12.99
LeapFrog Toys  Yum 2-3 Toaster  £17.99
Learning Resources  24-Hour Demonstration Number Line Clock  £45
LEGO® Hidden Side Haunted Fairground  £44.99

Mookie Toys  Popcorn Poppin’  £14.99
Moose Toys Ltd  Kindi Kids ™ The Doctor Corner!  £14.99 - £39.99
MV Sports and Leisure Ltd  Trolls 2 Funky Hair 14” Bike   £149.99
PLAYMOBIL UK LTD  Playmobil Back to the Future DeLorean  £49.99

Posh Paws International Sunny Bunnies "Giggle and Hop" Boo Feature toy  £16.99
Ravensburger Big Money  £19.99
Ridley's Games  Drawsome People  £20
Spin Master  BATMAN 12-Inch Rapid Change Utility Belt Deluxe Action Figure with Lights and Sounds  £19.99

Tactic Games UK  15 Minutes to Self-Destruct  £24.99
Tobar Group Trading Ltd  ZURU Pets Alive Fifi The Flossing Sloth  £24.99
University Games  In the Night Garden Board Game – The Great Garden Adventure  £14.95
Vivid Toy Group  Power Pux Challenge Pack  £9.99

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