Showing posts with label giftware. Show all posts
Showing posts with label giftware. Show all posts

Sunday, January 26, 2014

Toy Fair 2014: NECA's Divergent Giftware

We know NECA make excellent 7 inch action figures, and have continuously chosen properties we felt were, for the most part, not given the range of products they deserved. They've played with scale, and in the last year, even bumped up their figure size to 18 inches, providing us with a little high end (but still affordable) awesome. Amid all the prop replicas and latex masks and bobble heads, there is one category that has always left me impressed. Giftware. In a world where companies do battle over who might get the latest and greatest licenses up for grabs, squabbling over scale monopolies and sculptural dominance, NECA had the vision to say "WE'LL TAKE EVERYTHING ELSE!" Key chains, mugs, necklaces, magnets, head phones, clothing, journals, pins, bracelets, knee socks (KNEE SOCKS!!), water bottles, mini figures..the list goes on and on. If it makes sense, NECA will put it out there. The giftware wall at Toy Fair, for whatever the latest movie sensation might be that year, is always a sight to see.