Party City to Launch "Toy City" Pop-Up Stores for the Holiday Season

Party City Holdco Inc., the leading vertically integrated party goods company in North America, announced today the Company's strategic decision to expand its temporary store offerings through the expected piloting of approximately 50 new ‘Toy City' pop-up stores.

Party City will launch the temporary Toy City sites alongside its Halloween City pop-up stores in a variety of locations across the country. These sites were selected based on optimal location and attractive leasing opportunities.