Saban Brands announced today a new licensing partnership with Spin Master Ltd., Canada’s largest children’s toy and entertainment company, who will serve as global master toy licensee for the company’s iconic and re-imagined Popples brand. Slated to launch in 2015, Popples is a new animated children’s series based on the nostalgic characters from the popular 1980’s toy line and television series. Spin Master will produce a full range of children’s toys including small dolls, collectible figures, playsets and plush to hit the U.S. market in 2015, followed by an expanded international program in 2016.
“We are thrilled that Spin Master, a global leader in the toy industry, will serve as the master toy partner for our Popples property,” said Elie Dekel, President of Saban Brands. “With a contemporary design, all-new characters and a wonderful line of toys, an entirely new generation of kids will get the chance to enjoy the hilarious, adorable and wacky adventures of the lovable Popples.”
