SDCC 2010: Shocker Toys Cracks the Indie Comics Code

Shocker Toys continues to be the little engine that got their product into Toys R mother fucking Us!! That's no small feat. The Indie Spotlight line made heads turn with figures like The Maxx and Scud, the Disposable Assassin because, frankly, who else would make those figures?! The pieces themselves turned out great, cementing the company as champions of those beloved (but not loved enough for toys before) comic titles. Now with a newly found burst of retailer support, Shocker moves forward with more comic heroes and villains from current titles and classic comic strips. Idle Hands shot the place up and came away with plenty of eye candy...

INDIE SPOTLIGHT continues to swell its ranks with 6 inch action figures of characters like The Phantom, Flash Gordon, The Heap, Grendel and Zoro.

MALLOWS are Shocker's new stylized figure line, boasting more articulation than most others on the market and a body that begs for customization. Licenses like One Piece and Soul Eater assure them a legion of Anime loving kids to snap up the product.

Shocker Toys US Toy Fair Press Release

Shocker Toys LLP will celebrate its tenth anniversary by exhibiting at the American International Toy Fair in New York City at the Jacob Javits Convention Center, booth #4924. Shocker Toys can be found in the new Action Figure aisle in the lower level of the Jacob Javits and will feature fun, interactive products, samples and a great sales team.

"This year, Shocker Toys looks to grow and add to our experience across a diverse range of products," said Geoff Beckett, CEO. "We are finishing great new toy lines and making fun, new concepts also. Our newly designed Indie Spotlight line will please all comic and action figure fans and our new 5” marshmallow themed designer line will expand into new markets including lines for girls as well."


The company will showcase a number of new toys that offer new styles of playability and creativity, a re-growing trend within the industry. Products combined with paint, new designs and comics will enhance the overall play experience. These products include Indie Spotlight, a comic book universe action figure line as well as Mallows the designer line featuring articulation, big licenses and a fun factor like no other.

On Display At Toy Fair:

Indie Spotlight
Indie Spotlight Comic Book Heroes, which was released in 2009 and hit mass retail in 2010, is an ever-growing comic book universe action figure series from Shocker Toys. Presenting independent comic book characters in hyper-posable 6” scale for collectors to fit in with their other favorite lines, the line features collector friendly packaging and accessories.

Series 1 features: Jim Valentino’s ShadowHawk and ShadowHawk black costume variant, Rob Schrab’s 'SCUD, The Disposable Assassin' and variant 'SOL', Terry Moore's Katchoo of "Strangers in Paradise", David Mack’s Kabuki, and MTV’s The Maxx (an 8 inch mega figure). Each figure in Series 1 or, "The Maxx Series" also includes an Isz, a small monster from the Maxx's world, with each figure. As an added bonus. upon collecting all of Series 1 and mailing in the UPC's the customer can get a FREE mail away figure (Mr. Gone) from the Maxx's comic world.



Series 2 features: Dick Tracy and Dick Tracy with Tommy gun and overcoat, King Zombie (from "Deadworld") and a King Zombie variant, Jack Staff, Ignacia (from "Wildguard") and The Tick. Each figure in Series 2 or, "The Tick Series" also includes an accessory from the Tick's world. As an added bonus the Series 2 free mail away figure will be Arthur from the Tick's comic world.










Series 3 features: (The Phantom, Zorro, Grendel, Fist of Justice and Nira-X)











Indie Spotlight Golden Age Series 1 features: (Dan Garret's Blue Beetle, The Arrow, Black Terror, Daredevil and The Heap)

Indie Spotlight Two Packs: Two Packs Series 1 (Captain Action and Zen), Two Packs Series 2 (Lazerman and Classic Madman)




Mallows
Mallows are a new 5” marshmallow themed designer figure, featuring up to 10 points of articulation and up to 7 interchangeable parts. They will be sold in licenses such as Madballs, My Pet Monster, Sushi Pack, Dragon Ball Z, One Piece, Fullmetal Alchemist:Brotherhood, Soul Eater, Johnny Test, Monster in my Pocket and more. They will also be a girls only line called Go-Girlz and a featured artist designer series plus blank color bodies for customers to create their own characters.