Since 1959, Barbie’s purpose has been to inspire the limitless potential in every girl and that message is more relevant than ever. Inspiring three generations of girls, over 200 careers and more than one billion barbie dolls sold, she has stood the test of time. This year, Barbie is continuing to evolve by becoming a more relevant, modern reflection of the world for today’s kids and their families by infusing purpose across all touchpoints including product, content, marketing and more.
Barbie™ Dreamtopia
The Barbie™ Dreamtopia series takes Barbie and Chelsea into a magical world, filled with mermaids and princesses to introduce a younger audience to a system of play full of imagination.
Barbie™ Dreamtopia Sparkle Lights Mermaid
SRP: $19.99 | 3Y+ | Available Spring 2019
• This Dreamtopia Mermaid’s translucent tail lights up – activate with the push of a button or dip her tail in water to start a light show.
• The mermaid’s long, color-streaked hair and tiara add to the fun.
Barbie™ Small Surprise Reveal Mermaid Assortment
SRP: $4.99 | 3Y+ | Available Fall 2019
• These small mermaid dolls inspired by Barbie™ Dreamtopia have a surprise feature: open the shell, unwrap the blanket and her tail pops open.
• Fold the mermaid back into the shell and open again to recapture the transformation
Barbie™ Slime Mermaid
SRP: $19.99 | 3Y+ | Available Fall 2019
• Each mermaid comes with two colors of glitter slime that can be put into
Barbie’s tail. (I have questions...)
• Press the button on Barbies back to release the soft tail and fill with your
favorite slime color. (questions answered. ew)
• Squeeze, fold, roll and stretch the slime for a satisfying sensory experience.
Barbie™ Dreamtopia Brush 'n Sparkle Unicorn
SRP: $29.99 | 3Y+ | Available Spring 2019
• This unicorn comes from Barbie™ Dreamtopia Rainbow Cove™, when its extra-long hair is brushed with the included brush its body lights up and sounds play.
• Features four different light and sound shows, including the Barbie™ Dreamtopia theme song.
Friends and Family
Barbie’s friends and family are a core component of Barbie Dreamhouse Adventures. Based on the hit series, friends and family are reflected in dolls and playsets to complement the system of play.
Barbie® Skipper® Babysitters INC™ Dolls and Accessory Assortment
SRP: $19.99 | 3Y+ | Available Spring 2019
• Kids can explore their first babysitting job through their imagination, because you can be anything with Barbie™. Each set come with a babysitter doll, a child to babysit and themed accessories.
o Feeding & naptime set includes a baby doll whose mouth changes color when fed with cold water-soaked spoon-like sponge, while a cloth dipped in warm water cleans her up.
o Potty training set includes a potty seat that “flushes” when you flip the inside, and a spinning toilet paper roll.
o Stroller walk set features a stroller that bounces its occupant when the stroller is pushed forward.
o Bath Time playset makes a splash. Fill the tub with water and place the toddler doll inside. Press the button on her back to see her splash her arms up and down. The giant rubber ducky makes bubbles when you squeeze it.
Barbie® Skipper® Babysitters INC™ Doll and Playset Assortment
SRP: $9.99 | 3Y+ | Available Spring 2019
• These babysitting storytelling sets help kids play out popular themes like
taking baby for a walk or going to the playground.
• Each set includes a toddler or baby doll, and a large accessory such as a
stroller, or a slide with sandbox, as well as smaller accessories like a bottle or
toy pail.
Barbie® Skipper® Babysitters INC™ Nursery™ Playset
SRP: $29.99 | 3Y+ | Available Fall 2019
• Skipper has everything she needs to care for these twin babies; the set includes a crib that converts into a play mat, a changing table, shelf, baby bottles, toys and more.
• There is also a bouncer with hanging toy rings and a rocking horse with a clip to hold a baby doll in place.
• Each baby doll has a removable diaper for role-play fun.
Barbie® Hugs N Horses
SRP: $49.99 | 3Y+ | Available Fall 2019
• This playset lets horse lovers role-play caring for their own horse and pony; each comes with its own saddle & bridle and features a soft mane & tail and head that bobs.
• The set includes both a Barbie™ and Chelsea™ doll equipped with boots and helmets, plus fence pieces, feeding trough, puppy, brush
and more.
Barbie® Play and Wash™ Pets Assortment
SRP: $19.99 | 3Y+ | Available Fall 2019
• This Barbie playset features three color change pets – a puppy, a kitten and a bunny – that get “dirty” playing in the cold water-filled grassy space , then place them in the hot water-filled tub and watch them clean up.
• Set also includes pet accessories and a Barbie doll.
Barbie® Club Chelsea™ Doll Assortment
SRP: $6.99 | 3Y+ | Available Spring 2019
• Chelsea™ doll and her friends wear a bodice with themed graphic (like an ice cream, unicorns or owls) and a removable fashion bottom in bright colors, and each has a matching accessory (like a pair of shoes or glasses) that completes the look.
• Includes a cardboard piece for more storytelling possibilities.
Barbie® Club Chelsea™ Camper and Accessories
SRP: $29.99 | 3Y+ | Available Fall 2019
• Chelsea™ and her puppy are ready for the road with this convertible car and transforming camper – open it up to transform into a cool campsite.
• Camper features a kitchen (with a refrigerator that opens) and a bedroom with two bunk beds.
• The storytelling continues with included campsite accessories like a campfire, two stools, two s’mores and a guitar.
Travel
The new product line expands Barbie’s horizons through travel and exploration. By using their imagination, girls will long to travel near and far to discover more about history, culture and the world around them. The products in this segment reflect characters and scenes from the second season of Barbie Dreamhouse Adventures on Netflix.
Barbie® Doll and Accessories
SRP: $19.99 | 3Y+ | Available Spring 2019
• Barbie® and her puppy are ready to fly, doll comes dressed in casual attire perfect for sightseeing.
• Includes ten travel-themed pieces like her pet carrier, a suitcase with collapsing handle, backpack and toiletries.
Barbie® Doll and Accessories Daisy™
SRP: $19.99 | 3Y+ | Available Spring 2019
• Pink-haired Daisy is ready to explore the world, with her kitten in tow. Doll comes dressed in denim pants, purple top and trendy walking shoes.
• Includes nine travel-themed accessories such as working luggage and a guitar with strap.
• Travel set includes a sheet of stickers to personalize Daisy’s luggage and document her travels.
Barbie® Doll and Accessories Nikki™
SRP: -14.99 | 3Y+ | Available Spring 2019
• Nikki™ doll comes dressed for fun and exploring wearing a casual trendy look with a tote bag that holds her travel necessities.
• Includes five travel-themed accessories including camera, to-go mug, watercolor palette and paint brush.
Barbie® Doll and Accessories Ken™
SRP: $14.99 | 3Y+ | Available Spring 2019
• Ken™ is dressed for touring in a color-blocked shirt, black pants and sneakers.
• Camera, water bottle, sunglasses and suntan lotion fit perfectly into his orange backpack.
• Collect other travel dolls and toys to expand the possibilities for exploration
and storytelling.
Barbie® Doll and Accessories Chelsea™
SRP: $9.99 | 3Y+ | Available Spring 2019
• Chelsea™ is all set to take her puppy traveling, doll comes dressed in a white top with pink sparkly skirt, aqua painted tights, pink boots and blue backpack
• Includes cell phone, teddy bear, headphones and sunglasses, as well as a pet carrier with handle and wheels so Chelsea™ can bring her puppy along.
Barbie® Doll and Accessories Skipper™
SRP: $14.99 | 3Y+ | Available Spring 2019
• Barbie’s younger sister, Skipper™, comes with a backpack to hold her travel-themed necessities like her camera, binoculars and tablet – each ready to help her take in the sights.
• Skipper™ comes dressed for touring in a grey t-shirt, plaid shirt, dark red shoes and casual pants.
Barbie® Doll and Accessories Stacie™
SRP: $14.99 | 3Y+ | Available Spring 2019
• Stacie™ is ready to explore in the sun with her adventure-ready white sneakers, denim shorts, yellow and white striped t-shirt, and colorful jacket.
• Includes travel-themed accessories such as suntan lotion, drink cup, camera and visor, which all fit in her flamingo-decorated tote bag.
Barbie® Travel Dream Plane
SRP: $74.99 | 3Y+ | Available Fall 2019
• Barbie’s dream plane has room for friends – simply lift the top and open the side to reveal reclining seat for three dolls.
• Includes suitcase storage and more than 15 storytelling pieces – including a dining cart and food pieces.
Barbie® Travel Helicopter
SRP: $19.99 | 3Y+ | Available Spring 2019
• This two-seater helicopter has silver rotors that spin with a push, silver “controls” and seatbelts to keep passengers safe.
• Helicopter is easy to identify as Barbie’s with a bright pink and blue design.
• Dolls sold separately.
Barbie® x National Geographic
Barbie and National Geographic partner to create a new product line and content centered around exploration, science, conservation and research. The Barbie and National Geographic product line features career dolls and playsets highlighting occupations underrepresented by women and authenticated by an advisory council compromised of female National Geographic Explorers.
Barbie® x National Geographic Career Doll Assortment
SRP: $14.99 | 3Y+ | Available Fall 2019
• Expand your horizons with National Geographic Career Dolls by playing out roles with an emphasis on adventure and exploration.
• Choose careers including Wildlife Conservationist, Astrophysicist, Polar
Marine Biologist, and Wildlife Photojournalist.
• Each doll comes with career-specific clothing for imaginative play.
Barbie® x National Geographic Butterfly Scientist Playset
SRP: $29.99 | 3Y+ | Available Fall 2019
• Playset includes Entomologist workstation, complete with insect collection and study equipment and a bug-filled tree for studying insects in their natural environment.
• Entomologist doll included wears careers outfit, complete with a vest to career insect equipment and binoculars.
Careers
Since 1959, Barbie has been inspiring girls to be anything, from princess to president. As the brand celebrates its 60th Anniversary and over 200 careers, Barbie is reintroducing top career dolls with expanded diversity and even more choices and a new unboxing experience. The 2019 Barbie Career dolls include roles in which women are still underrepresented, like political candidate, journalist and firefighter.
Barbie® Cake Decorating Playset
SRP: $29.99 | 3Y+ | Available Fall 2019
• Kids can cook up sweet treats with the featured Barbie dough in pink, blue and white that works with the set’s working features. Place dough for two cakes in the oven and pull the lever to watch them “rise.”
• Bakery has three play areas where kids can bake, decorate, and display.
• Doll comes ready for baking action with a professionally themed outfit and
apron.
Barbie® Surprise Careers
SRP: $19.99 | 3Y+ | Available Fall 2019
• With three different dolls and six different careers, it’s so much fun to explore the endless possibilities for storytelling.
• Each doll comes with two career outfits featuring professionally themed clothing and accessories.
• Discover which careers upon unboxing – possibilities include three different dolls and six careers, including a biochemist, musician, veterinarian, artist, athlete and chef.
Estate
The Estate line is core to the Barbie and Ken system of play – allowing girls to immerse themselves in Barbie’s world sparking imagination and storytelling. Barbie continues to offer playsets and accessories that are both easily recognizable and aspirational for even the youngest Barbie fan.
Ken™ Room and Doll Assortment
SRP: $19.99 | 3Y+ | Available Spring 2019
• These playsets each include a doll, a larger accessory and several smaller accessories to expand play and storytelling.
o Shaving themed Ken doll uses water-activated color-change to make a beard appear and disappear.
o Laundry themed set features a washer/dryer with working knob and spinning motion easy enough for small hands to use.
Barbie® House with Doll
SRP: $44.99 | 3Y+ | Available Spring 2019
• This fully furnished & colorfully decorated dollhouse folds out to 2-feet wide
and has four areas of play; once folded back up, the roof doubles as a handle.
o Outdoor space features a pool plus decorative lights and plant.
o Kitchen includes a built-in sink, stovetop and flip down island with two chairs.
o Bedroom includes a flip down bed and soft blanket.
o Bathroom has a toilet with working lid.
• Comes with lots of accessories and one Barbie doll.
Barbie® DreamHouse®
SRP: $199.99 | 3Y+ |Available Fall 2018
• Over 3-feet tall and 4-feet wide, Barbie’s house really is a dream – it includes three stories, eight rooms, a pool with a slide, a working elevator for up to four dolls, and a home office.
• The Dreamhouse® is fully furnished and features working lights and sounds and comes with 70 accessories – which includes five pieces of transforming furniture. Dolls, fashions and car not included.
Barbie® Malibu House
SRP: $99.99 | 3Y+ | Available Fall 2019
• This portable, two-story dollhouse includes classic features such as a kitchen
with a fridge and oven that open, and a bathroom with hinged toilet lid and shower.
• Transforming rooms allow for twice the storytelling:
o The living room converts into a home movie theatre.
o The kitchen turns into a smoothie bar.
o Bunk bed transforms to make room for guests.
• Easy to clean up – just close and go.
Barbie® DreamCamper
SRP: $89.99 | 3Y+ | Available Fall 2017
• Press the button at the top of this camper to see the side panel open, the top pop up, and the front and back expand to create a play space more than 2-feet long.
• The camper is fully furnished and features a pool with waterslide, two hammocks, two sleeping spaces, bathroom, kitchen and a fire pit.
• Dolls not included.
Barbie® Outdoor Furniture Assortment
SRP: $9.99 | 3Y+ | Available Spring 2019
• Each set in this assortment includes traditional furniture with themed accessories to enhance storytelling and play.
o The Donut Floatie really floats and comes with a water-squirting puppy, a beach towel and more.
o The Brick Oven comes with food and cookware.
o The Picnic Table transforms to set the table for two or four guests and comes with picnic basket and accessories.
Fashionistas™ and Hair Play
The Barbie® Fashionistas™ line is the most diverse and inclusive fashion doll line on the market and continues to evolve to reflect the world girls see around them. The line offers girls a variety of skin tones, eye colors, hair colors and textures, body types and fashions to choose from. The variety offered within the Fashionistas line is designed to inspire girls to tell more stories and find a doll that speaks to them.
This year, Barbie introduces brand new hair activity dolls to inspire self-expression through fashion and hair play.
Barbie® Fashionista™ Doll Assortment
SRP: $9.99 | 3Y+ | Available Spring 2019
• Barbie offers the most diverse and inclusive doll line in the marketplace.
• With over 100+ looks, the Barbie Fashionistas line offers girls a variety of skin tones, eye colors, hair colors and textures, body types and fashions to choose from.
• The variety offered within the Fashionistas line is designed to inspire girls to tell more stories and reflect the world girls see around them.
Barbie® Fashionista with Wheelchair Assortment
SKU: $19.99 | 3Y+ | Available Fall 2019
• To expand inclusivity and showcase a multi-dimensional view of fashion and
beauty, the Fall 2019 Barbie Fashionistas line includes a Made-to-Move doll with a wheelchair accessory.
• In collaboration with the UCLA Mattel Children’s hospital, the wheelchair is model after a real, rigid frame wheelchair. The doll included has an articulated made-to-move body to easily fit in the wheelchair. The wheelchair accessory accommodates all body types offered within the Made-to-Move product line (tall, curvy and original).
• A ramp accessory is included for seamless play with Barbie Estate items.
Barbie® Ken™ Fashionista™ Doll Assortment
SRP: $9.99 | 3Y+ | Available Spring 2019
• Each doll has its own on-trend look and style, includes the Ken™ Fashionistas™ doll wearing fashions and shoes.
• Collect them all to mix-and-match and expand the storytelling opportunities.
Barbie® Ultimate Closet
SRP: $14.99 | 3Y+ | Available Fall 2019
• This portable Barbie® closet opens to allow access to five “cabinets” and racks for hanging clothes, as well as a fold-out rack.
• Also includes six hangars and a carrying handle.
Barbie® Rainbow Sparkle Hair Assortment
SRP: $19.99 | 5Y+ | Available Spring 2019
• Young stylists can create colorful, shimmery hairstyles for Barbie® doll with her gorgeous hair and styling accessories.
• The doll has long hair with a rainbow of color hidden underneath the long locks and a glitter comb to add sparkle. A brush, hair clips and rubber bands allow even more complex looks.
• Her outfit matches with a rainbow graphic on her black shirt, a silvery skirt, black shoes and pink bangle. Style a look, take it down and style another –
there are so many styles and stories to explore with Barbie®.
Barbie® Ultimate Curls Hair Assortment
SRP: $19.99 | 5Y+ | Available Fall 2019
• These longhaired dolls allow kids to create tight or loose curls without using heat, simply style with included accessories, then brush out and start again.
• Includes heat-free curling iron and curlers – wrap hair around the styling tool, hold and release.
Barbie 60th Commemorative Product
Barbie is announcing special product to mark the 60th anniversary from commemorative career dolls to specialty doll offerings.
Barbie® Career 60th Anniversary Doll Assortment
SRP: $9.99 | 3Y+ | Available Spring 2019
• Barbie has had more than 200 careers and continues to explore new professions; this assortment celebrates some of her most iconic positions.
• Each doll wears a career themed outfit and includes a themed accessory. Choose from a pilot, astronaut, journalist, political candidate, athlete and firefighter.
• Features unique looks including different body types, skin tones, eye colors and hairstyles.
Barbie® 60th Anniversary Doll
SRP: $60.00 | 6Y+ | Available Spring 2019
• To celebrate 60 years of fashionable fun, this doll features a stunning design with lots of sparkle.
• Fans and collectors will love the glamorous homage to Barbie’s® heritage.
Barbie® Proudly Pink™ Doll
SRP: $75.00 | Adult | Available Spring 2019
• This Barbie® Fashion Model Collection doll features a design by elegant couture and epic red-carpet looks.
• The doll’s trendy look offers a modern twist on a classic style, and fun details nod to the 60th anniversary theme.
• Features a posable Silkstone® body and beautiful sculpted vintage face.
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