Whitney Houston Barbie Doll

We’re paying tribute to Whitney Houston, a generation-defining vocal powerhouse. This incredible artist was nicknamed “The Voice,” and her legacy of award-winning music, cultural impact, and philanthropy is stronger than ever. Our homage to this superstar captures the iconic look featured in her record-breaking “I Wanna Dance With Somebody (Who Loves Me)” music video. Her body-hugging lilac tank dress is paired with bold, colorful earrings and pumps, plus her stunning ’80s-style curls. With a microphone stand in hand, she’s ready to chase your blues away. 

Kick Off the Season with the Barbie 12 Days of Halloween Set

Lovers of this haunting season are in for plenty of tricks and treats with the Barbie Signature 12 Days of Halloween Doll and Accessories. This bewitching vintage-inspired doll is ready for a Halloween bash under the full moon, in a fabulous witch costume complete with a spiderweb lace skirt and magical accessories. As you count down to the big night, reveal frightfully festive extras, like Halloween décor, retro outfit embellishments, and a fierce catwoman costume your doll can wear as a second look. 

Barbie Celebrates 40th Anniversary of She-Ra

The legendary She-Ra, Princess of Power first burst on the scene in 1985, making this her 40th year of fighting evil and saving the day! What better way to celebrate than with her first appearance as a Barbie doll?

Barbie x Doctor Who Dolls

Barbie is celebrating time and space with dolls of the Fifteenth Doctor and Ruby Sunday – featuring character likenesses of Ncuti Gatwa and Millie Gibson.

“Barbie is iconic, so to see a Barbie iteration of the Doctor was emotional, surreal, incredible and I can't wipe the smile off my face. I hope kids out there are able to enjoy the doll and see themselves in it and think 'I can do anything’” - Ncuti Gatwa

Introducing the LeBron James Kenbassadors Doll

Mattel is thrilled to introduce LeBron James as the first doll in their Kenbassadors line. He's a true leader—an activist, philanthropist, and champion for others both on and off the court. A changemaker and tastemaker, this LeBron James Ken doll embodies his signature elevated streetwear style while proudly representing the LeBron James Family Foundation, his nonprofit dedicated to empowering inner-city youth with the tools they need to succeed in life.

Toy Fair 2025: Mattel and Hasbro Team for Barbie Play-Doh

Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced the launch of a new PLAY-DOH Barbie collection from Hasbro’s new licensing collaboration with Mattel. This unique line includes an assortment of dolls with special fashion-making tools that encourage kids to bring out their inner fashionista and create whatever DOH-ified fashions they can imagine. The PLAY-DOH Barbie line will be sold by Hasbro, launching in Target stores and online in June 2025, and will be available at most retailers in August 2025.

Toy Fair 2025: Mattel Celebrates 80th Anniversary with Ruby Collection

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, is celebrating its 80th anniversary with the preview of the limited-edition Mattel 80th Ruby Anniversary Collection. This milestone pays homage to the company’s legacy of inspiring play and innovation, pairing its signature red with striking ruby accents across beloved products.

The range, which will be unveiled for the first time at Nuremberg Toy Fair, features a collection of products from iconic Mattel brands, including collectible Barbie dolls, Polly Pocket compact playsets, Hot Wheels vehicles, a ruby-red Magic 8 Ball, a special edition UNO deck, a Thomas & Friends die-cast engine, and a reimagined Fisher-Price Chatter Telephone. Each item reflects the legacy of innovation and joy that Mattel has brought to generations of children and fans worldwide. Founded 80 years ago in a Californian garage by Ruth and Elliot Handler and Harold Matson, Mattel has transformed how generations of children play, inspiring dreams and leaving an indelible mark on global culture. To commemorate this remarkable journey, Mattel will celebrate throughout 2025 with this product unveil being the first in a year long journey that reflects its vibrant history and commitment to delighting fans of all ages.

Alamo Drafthouse Goes Full On Barbie Crazy

We bleed pink here at Alamo Drafthouse, so you can imagine just how excited we are for Greta Gerwig’s hilarious, glamorous, irreverent take on BARBIE. That’s why we’re capturing just a little of that Barbieland magic with enough unique screenings, fabulous collectibles, and exclusive fun to fill a dream house.

Barbie is all about the accessories, so we’re going all out with an exclusive line of must-have products that any Barbie fan would love – the BARBIE X Alamo Drafthouse Collection. First up is our Limited Edition Lunchbox & Thermos Set with a custom BARBIE design. It’s perfect for a picnic on the beach with Ken and will look great on your mantle. Here’s how to get your hands on one:

New Barbie Trailer Introduces The Horror of... FLAT FEET

It's time. THE NEW BARBIE TRAILER IS HERE!!!! You'll laugh..you'll cry...you'll then realize this is a trailer for a Barbie movie and wonder why the Fast and the Furious movies can't have just a liiiiitle more depth. (SUPPORT YOUR WRITERS!!) The July 21st release date is quickly approaching and with it, every shade of pastel and day-glow you could possibly imagine. Also, John Cena plays a Ken. Sold.

To live in Barbie Land is to be a perfect being in a perfect place.  Unless you have a full-on existential crisis.  Or you’re a Ken.

Toy Fair 2019: Barbie Takes Your Jobs, Rides Your Horses and Babysits Everyone

Mattel's golden girl in pink isn't going anywhere any time soon. It seems like any time someone challenges the relevance of this multi-millionaire career woman in modern times, Mattel pops out a doll that answers all questions, adds diversity of race and body type, challenges young women to push beyond the limits set by old white men and doesn't forget to have fun. Suffice to say, Mattel's Barbie team are embattled hourly and probably underpaid! Let's take a look at the awesome lineup of amazing Barbie dolls rolling out now, and in the coming months.

Since 1959, Barbie’s purpose has been to inspire the limitless potential in every girl and that message is more relevant than ever. Inspiring three generations of girls, over 200 careers and more than one billion barbie dolls sold, she has stood the test of time. This year, Barbie is continuing to evolve by becoming a more relevant, modern reflection of the world for today’s kids and their families by infusing purpose across all touchpoints including product, content, marketing and more.

Barbie's Ken Gets a Man Bun & More

Fans and spectators alike applauded when the creators of Barbie decided to shatter her mold..just a little bit..and add more body types and skin colors to their mega popular doll line. Will fans be equally as supportive when Ken gets a similar makeover??!! Ehh...

Today Barbie announced the expansion of its Fashionistas line with 15 new and diverse Ken dolls, featuring three body types – slim, broad and original – and a variety of skin tones, eye colors, hairstyles and modern fashion looks. Each Ken Fashionistas doll has his own look and style – from sporty to casual to preppy, all of the fashion are inspired by the latest trends! With added diversity and more variety in styles, kids everywhere will have infinitely more ways to spark their imaginations. The new Ken dolls join an expanded Barbie Fashionistas line, making it the most diverse fashion doll line in the marketplace.

Barbie: The Gamer Grill

Barbie has had more jobs than any 100 people may have had in their lifetime. She's been to space, blinded us with science, donned a cape for super-heroics, gone full stealth as a spy and..umm..worked at McDonalds. In recent years, Mattel has been pushing to shatter the misconceptions of Barbie and her opulent lifestyle with marketing geared toward empowering little women to be anything they can dream. Today, we learned about a straight to DVD Barbie movie in which avid gamer Barbie is magically transported into her video game universe. The first part of that statement is something I heartily give massive thumbs up for, as women in gaming are still getting beat up out there, and this should not be the state of things. The second part could provide potential, unintentional hilarity...

Toy Fair 2016: A New Barbie for a New Generation

Mattel recently announced Barbie would be getting a makeover in an attempt to reconnect with children (and  the Moms who pay for them) who saw her model and life as a bit antiquated. New body types, heights and even modified body parts are being introduced to create a more diverse world for the iconic doll...which thrilled some, and confused others. If you ask a little girl to point at Barbie in a room full of people, she's going to walk right up to the blondest, skinniest girl at the ball. That's what Mattel wanted...a strong, recognizable brand. If you then change everything about her, is she still Barbie? ...Or can we expect the iconic white blonde to be leading this diverse army to the toy shelves? WE WILL SOON FIND OUT! Today, we check out what is probably a nice sized chunk of Barbie's new world, along with some Super Hero types that will be giving Hot Toys a run for their money...

E3 2015: Little Orbit's Lineup: Adventure Time, Monster High, Barbie & Kung Fu Panda

Worldwide video game publisher, Little Orbit, announced the blockbuster lineup of video games it will showcase at this year's Electronic Entertainment Expo (E3).   Little Orbit will have on hand some of today's most fun and successful franchises including Adventure Time, Kung Fu Panda,  Monster High, and Barbie.  Playable titles will be on hand to demo in Meeting Room 307 in the South Hall.

Toy Fair 2015: Mattel Preview with Star Wars, Batman, Barbie, Monster High, Marvel & More

This one is HUUUUUGE!! As our Toy Fair 2015 coverage marches on, all the companies are now pitching their show previews at us and we are doing our best to get them online and before your eyes so you can commence...the droolinating. Mattel knocked on our door very politely and asked if they could get in on the fun, and when we said OF COURSE they heaved a telephone book sized stack of information at us. OK..we are exaggerating..just a little though. Dive in below and check out what Mattel has in store for 2015! Be sure to scroll all the way through as there may be some items at the bottom you'll be keen on!

Toy Fair 2015: BEHOLD! Barbie the Princess Super Hero!!

It will be no news to you that Barbie has held several jobs over the course of our lifetime. From her humble beginnings as McDonalds employee to her stints as Astronaut, Fashion Designer, Doctor, Computer Tech, Mermaid...she's done it all...and sometimes, has done 2 or three things at the same time. How she was able to code websites while designing dresses under water is beyond me...but THAT'S OUR BARBIE!!  And she don't need no man to help her code anything. (double snaps). Now, Barbie takes on her most challenging, multi-taskular job position ever. PRINCESS SUPER HERO!!!

At the world's largest Toy Fair which takes place in Nuremberg, for the first time in Mattel's 56-year history, Barbie™ is pulling out a cape and mask and transforming into a modern day superhero. During a groundbreaking stunt at the Toy Fair, Barbie™ demonstrated her new superpowers and took to the skies in front of crowds of onlookers. The Toy Show is the mecca of the industry that sees the world's leading brands showcase the most innovative toys that kids will be playing with in 2015 and beyond. Barbie™ stole the show in her new superhero persona and performed a one of a kind global stunt.

Toy Fair 2014: Mattel's Toy Fair Sneak Peek with Barbie, Batman, Marvel Hot Wheels, Monster High & More

As our beloved toy companies jump on the internet and, one by one, painfully blow the excitement of Toy Fair by revealing their key items, Mattel took to the web and, very quietly, decided to show off a nice sampling of their 2014 lines, saving the ultra, mega, super awesome stuff for the big show. THERE'S A LESSON TO BE LEARNED HERE, REST OF THE TOY INDUSTRY!! Let's take a look at what Mattel's got on tap...

Toy Fair 2014: Barbie and her BFFs

We are mere days away from the start of New York International Toy Fair 2014, but we've still got plenty of coverage to sift through from UK and Nuremberg! Mattel's Barbie line made a very brief appearance in Germany, pushing a Fashionista / Best Friends Forever theme...perhaps..simultaneously? I said her appearance was brief! Here's the little blast of information we snapped up...

Toy Fair 2014: Sixth Annual Best New Toys Revealed

The sixth annual Toy Fair Best New Toy Awards winners were announced this morning predicting some of the top new toys for 2014. Winners range from household names such as LEGO Friends Stephanie’s Beach House (LEGO) and Nerf N-Strike Zombie Crossbow (Hasbro) to innovative new IPs such as My Friend Cayla (Vivid) and Cupets (Flair). The thirteen categories - which produced 39 winning toys from 26 different toy companies - were unveiled by Toy Fair organizers the British Toy & Hobby Association on the first day of the show this morning. Toy Fair is the UK’s only dedicated toy, game and hobby trade exhibition, playing host to more than 280 exhibitors launching thousands of new products.

Toy Fair 2013 : Classic Batman is Back

Fans of the Batman Classic TV Series will be doing the Batusi when WBCP and its licensing partners give them a first glimpse at the all-new licensing program for the fan-favorite live-action series.  Sure to ensnare the eyes of collectors and ignite the nostalgia for the 60’s series is the Mattel vintage-styled Batman Ken® and Catwoman Barbie® collection, and a BATMAN™ Classic TV Series 6” Figure Assortment, BATMAN™ Classic TV Series TV Moments 2 Pack, as well as a BATMAN™ Classic TV Series Batmobile.  Rubie’s will introduce a line of costumes based on series favorites including Batman, Robin, Catwoman, The Riddler, and The Joker.  Additional licensees supporting the Batman Classic TV Series include Funko with stylized figures and plush; Mezco with colorfully detailed vinyl figures; NECA with an 18-inch action figure; Round 2 with model kits; Cryptozoic Entertainment with trading cards; and a variety of high-end collectibles from Noble Collection, Sideshow Collectibles, TriForce, Kotobukiya, Medicom and Hot Toys.  The Mattel Hot Wheels® brand will rev-up with a high-end Elite Scale Batmobile inspired by the 1966 hot-rod in the series for the true collector; along with many other toy partners who will help bring to life this cultural phenomenon with a Zap! Bam! Pow!

We've still got a small mountain of UK Toy Fair goodness to sort through as the companies begin to send us all their teasers and pre-show reveals, so keep checking back often and follow us on Twitter at https://twitter.com/idlehandsblog or https://twitter.com/nomadixxx (if you want your news faster and don't mind mildly psycho chatter.)

You can also dive into our picture galleries as they go live RIGHT HERE!