Wednesday, February 5, 2025

Toy Fair 2025: Let’s Be Onyx Partnering with Universal for Pop-Art Collectibles

Universal Logo
LBO Collective (aka Let’s Be Onyx) a team of toy industry veterans and tastemakers, is proud to announce a licensing partnership with Universal Products & Experiences. This landmark collaboration brings timeless NBCUniversal properties like Jaws, Back to the Future, Universal Monsters, Battlestar Galactica and more with new and exciting iterations within the collectibles space, with a focus on creating high-quality action figures, model kits, statues, and art prints.

“NBCUniversal’s iconic properties are foundational to storytelling in cinema and television, and we’re thrilled to honor these legacies through bold, imaginative collectibles,” said Kwame Holland, Co-Founder of LBO Collective. “This partnership blends NBCUniversal’s timeless characters with today’s leading creative voices, setting a new standard for fans.”

Exciting Projects in Development

The collaboration includes:

  • Action Figures and Uniform Sets: High-end figures with unique form factors featuring iconic NBCUniversal characters.
  • Art Prints and Statues: Curated with leading artists and designers, including surrealist and pop-art interpretations.
  • Model Kits: Highly detailed kits for fans to bring to life their favorite NBCUniversal stories featuring characters and sets.

A Legacy of Creativity and Innovation

LBO Collective is known for groundbreaking projects including a limited-edition statue of hip-hop’s first comic book character, Rappin’ Max Robot, created by legendary artist Eric Orr, and the whimsical Yo Monsta! series of vinyl figures.

“From hip-hop to horror, our mission is to elevate the collectible experience by uniting artistry, inclusivity, and quality,” said Holland.

Fans can expect the further announcements of products and their launch dates in Q2 2025, with pre-orders opening later this year.

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