Toy Fair 2025: Super Impulse's World's Smallest Plush

What is it about reducing things down to pocket-sized that drives kids and adults crazy?? For me and other toy photographers, mini-sizing toys means our action figures have toys of their own,,,which makes for some amusing shots. Five Below's mini food offerings have been a major score in this respect, as toy photographers have no limitations for food and drink on which their subjects may chow down. Arguably, the originators of the down-sizing movement, Super Impulse, must look at their competitors with a "been there done that" attitude, making the task of finding NEW objects to minify more challenging. So...how about plush?

From SI:

     The World’s Smallest collection continues to grow, bringing even more of your favorite toys, games, and plush characters to miniature life! This year, we’re expanding our lineup with an exciting mini plush collection featuring beloved characters like My Little Pony, Peanuts’ Snoopy & Woodstock, and the giggling classic, Tickle Me Elmo, and more —all in an irresistibly tiny, huggable size!

Spring 2025 Plush Launches:

• Peppa Pig Plush 
• Care Bears Series 6
• Gumby Plush 
• Tickle Me Elmo Plush 
• Peanuts Plush 
• My Little Pony Plush 
• Godzilla Plush 

Look for more mini plush reveals when New York Toy Fair hits!

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