Spread at an impressive 30 meters in length, the cheese board featured a rich variety of cheeses—approximately 345 kilograms in total—alongside artfully arranged fruits, crackers, and breads. About 80% of the items on the board were cheese, staying true to the theme, while the remaining 20% included delicious pairings like fruit and crackers. After the event, all food items were donated to Grace Conservation (Hifz Al Naema), who distributed them to families.
Celebrating the official Guinness World Records™ title for the Longest Cheese Platter/Board, VP, Marketing, Local Brands & Franchise Management, CEE & MENAT, Grigory Lavrov said: Tom and Jerry is one of the most beloved franchises in the Middle East and for us in Fatafeat it was a true honour to be a part of its 85th anniversary celebration. We were excited to bring together Fatafeat chefs and leave our mark in the history by breaking a Guiness World Records™ title. This initiative proves once again that great stories and great characters live and thrive for decades; for us in WBD it's imperative to find new approaches to the popular IP and keep it fresh while strengthening the connection with viewers and fans. I believe we also managed to find a unique angle to the project blending global and local in a way only WBD can do. I would also like to express an enormous gratitude to our partners in Warner Bros World Abu-Dhabi who embarked on this journey with us and were supportive all along the way.
Don Strickler, General Manager at Warner Bros World™ Abu Dhabi adds: “We are incredibly proud to have partnered with Fatafeat to achieve this GUINNESS WORLD RECORD™ title as it is a truly momentous occasion to celebrate the enduring appeal of Tom and Jerry’s 85th anniversary. This partnership perfectly embodies our commitment to bringing beloved stories to life through unique and engaging experiences for families at Warner Bros. World™ Abu Dhabi”.
This milestone moment also marks the launch of a five-episode Fatafeat series, " Tom and Jerry's Big Cheese Adventure” premiering June 04, 2025, at 13.30 PM KSA time, which documents the entire journey of the record attempt. The series blends exciting challenges at the park with nostalgic recipes recreated from the Tom and Jerry cartoon.
Fans can also catch the Tom and Jerry stunt airing daily on Cartoonito at 09:30 from June 2 to 15—bringing a double dose of laughter and mischief to morning screens. In addition, Tom and Jerry Cheese Day will be celebrated on the Cartoonito MENA YouTube channel, featuring cheese-themed content and a playful twist on Fatafeat cooking episodes, reimagined under our Cartoon Network menu branding.
Eight Fatafeat chefs and one host, brought their creativity, teamwork, and culinary skill to this massive feat. Over the course of 4 hours, they worked together to assemble the record-breaking cheese platter, all while entertaining a crowd of food lovers and families. The host of the event, Chef Firas Kazma kept the atmosphere lively with real-time commentary, behind-the-scenes stories, and spontaneous interviews that added energy and excitement to the experience.
The participating chefs included:
· Chef Sumaya Obaid
· Chef Marwan Sardouk
· Chef Hanan Oudahou
· Chef Soul Abu Zahr
· Chef Kholoud Sohel
· Chef Mahmoud Salah
· Chef Ali Sayed
· Chef Chahrazad
Viewers can watch the record-breaking event series " Tom and Jerry's Big Cheese Adventure” airing June 04, 2025, at 13.30 pm KSA time on Fatafeat, available on beIN channel 251, STC TV channel 54, TV by e& channel 401 and OSNtv channel 25. For those who prefer to stream, can watch the show on discovery+ via JawwyTV and OSN+.
To keep the celebration going fans can now tune into a digital takeover thru June across Tom and Jerry’s social and digital platforms, featuring a livestream showcasing a curated lineup of beloved classics, highlighting iconic moments and unforgettable chases that have delighted fans for generations.
Fans of all ages looking to bring home a piece of the iconic duo can pick up Tom and Jerry 85th Anniversary Kids Collection DVD, featuring thirty beloved shorts. Features shorts including many fan favorite guest characters: Nibbles Mouse, Little Quacker, Spike and Tyke, Muscles Mouse, Uncle Pecos and more.
This summer, Tom and Jerry will make a special appearance in an animation-themed episode of Super Mega Cakes on Food Network! Legendary chef and artist Duff Goldman will push his skills and talent to the next level, going up against six teams of the USA’s best cake artists!
Those looking for a game to play can check out this fall a range of new offerings, including the Paws & Blast Mobile Game. Throughout China, gamers will alod be able to check out Eggy Party x Tom and Jerry, Acecraft x Tom and Jerry and Fat Goose Gym x Tom and Jerry.
June 4th not only marks what has to be Jerry’s favorite holiday, Cheese Day, but also comes with the launch of new Kawaii-style animated shorts Tom and Jerry Gokko. Beginning this July, across Tom and Jerry’s social channels, viewers will enjoy tuning into the all-new shorts with a new short debuting each week. Those wanting a sneak peek can check out a teaser trailer now across all Tom and Jerry social channels.
Warner Bros. Discovery Global Consumer Products partners Miniso and Hot Topic will be providing fans all the goods one would need to celebrate the most iconic frenemies in their new Gokko style. Hot Topic customers can now find a range of apparel and accessories in-store and online. Later this fall, in stores across the world, Miniso will unveil a line of toys and stationery.
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