Toy Fair 2025: WereBears Sink Their Teeth Into UK Toy Fair

Mere days ago we were alerted to the return of an elusive creature who hides among your day glow Teddy Bears until, under the light of a full moon, it is TRANSFORMED into a snarling, bitey defender of skittish children across the globe! Yes, folks, WEREBEARS are back, and from the look of things at UK Toy Fair this morning, they are brilliant!

Werebears Return!

Leading US plush supplier The Beverly Hills Teddy Bear Company (BHTB) has confirmed Character Options as the distributor of the nostalgic and gritty WereBears brand, which is due to relaunch this autumn in the UK and Eire.

The WereBears series of teddy bears was originally released in the United Kingdom in 1983. Philanthropist, author and cartoonist George Nicholas created them so that boys could embrace the teddy bears culture without the worry of teasing. 42 years on, the original characters that have both soft and sinister sides will appeal to both boys and girls with their wacky personalities.

Championing WereBears’ resurgence and with demand for 80s toy brands never being higher, Midco Toys’ David Middleton decided it was time to bring WereBears back to life and, together with Intertoy, encouraged the partnership between BHTB and Character Options.