Wednesday, June 9, 2010

Jim Henson Co. Launches Online Store With Limited Edition Fraggle Rock & Farscape Items

Fans of The Jim Henson Company's well-known brands like Fraggle Rock and Farscape, as well as fans of the Company's new hit pre-school properties, including Sid the Science Kid and Dinosaur Train, now have an online retail destination to shop for all of their favorite merchandise at the Company's official e-commerce website at

The Jim Henson Company's official online store, powered by e-commerce solution leader MashON, is the only e-commerce website solely dedicated to all the products from The Jim Henson Company's extensive library of new and classic kids, family, fantasy and sci-fi brands. The online store offers distinct storefronts for the Company's hit properties including Fraggle Rock, Dinosaur Train, Sid the Science Kid, The Dark Crystal?, Farscape, Labyrinth?, Skatelab, Jim Henson Designs and Stuffed and Unstrung?. Each storefront offers brand specific merchandise, such as t-shirts, iPhone skins, greeting cards, notebooks, and posters with additional merchandise categories including toys, DVDs, and books. Pajanimals? and The String Doll Gang® storefronts will go live July 1. The site also will be updated regularly with licensed product as it becomes available.

In addition to purchasing product on-line consumers will have the ability to create their own products using licensed art for each brand, as well as search and browse for products by their favorite character or product type by using key words and phrases. Consumer designed products manufactured "on-demand," include apparel, device skins, posters, invitations, and greeting cards with many more to be delivered over the next few months.

To mark the launch of the store, fans will find limited edition and special edition product for some of the Company's most popular brands. Special product offered for the launch of the site includes:

  • FRAGGLE ROCK: Limited edition "11x17" ultra hip and groovy Dr.Romanelli/Fraggle Rock art print poster created by the infamous Los Angeles designer Dr.Romanelli. Available for 10 days only. $25.00
  • FARSCAPE: "11X17" super cool poster like magnets featuring vivid imagery of Moya and Crichton's memorable line "This is Your Playground." Available for 10 days only. $11.99
  • STUFFED AND UNSTRUNG: Show poster "11x14" from the off-Broadway stage show hand-signed by Brian Henson. Limited quantity. $35.00
  • DINOSAUR TRAIN: The first 50 Buddy InterAction Figures available in the U.S., featuring Smart Talk Technology. InterAction Buddy says over 40 sounds and phrases. Pre-order now with product shipping out on June 10th. $14.99
"We and our colleagues on the digital side at Henson have been working together for some time toward a cutting edge e-commerce solution, and now through our partnership with MashON, we can offer Henson fans the quality and creativity they expect on a wide range of product through a user-friendly purchasing platform," said Melissa Segal, SVP of Global Consumer Products for The Jim Henson Company.

"Henson's new and nostalgic titles have wonderful appeal to kids, parents and fans of all ages," said Philippe Benoliel, CEO of MashON, "We're very excited to be working with Henson to deliver a world-class shopping experience and top quality products which showcase the beautiful artistry of these various brands."

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