Thursday, May 12, 2016

Johnny Depp Introduces the Mad Hatter to Disney Guests

The surest way to get a ton of publicity for your new mega blockbuster film is to send your mega blockbuster film star out among the people for surprises that make for viral videos. Enter a blushing young man named Depp who thought it a good idea to introduce the citizens of Disneyland to an obscure character called the "Mad Hatter" via a digital billboard that wasn't supposed to be interactive...

Oddly, there was no futterwakken, but wackiness did ensue...

Alice Kingsleigh (Wasikowska) has spent the past few years following in her father’s footsteps and sailing the high seas. Upon her return to London, she comes across a magical looking glass and returns to the fantastical realm of Underland and her friends the White Rabbit (Sheen), Absolem (Rickman), the Cheshire Cat (Fry) and the Mad Hatter (Depp), who is not himself. The Hatter has lost his Muchness, so Mirana (Hathaway) sends Alice on a quest to borrow the Chronosphere, a metallic globe inside the chamber of the Grand Clock which powers all time. Returning to the past, she comes across friends – and enemies – at different points in their lives, and embarks on a perilous race to save the Hatter before time runs out. Presented in Digital 3D™, Real D 3D and IMAX® 3D, Disney’s “Alice Through the Looking Glass” opens in U.S. theaters on May 27, 2016.

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