
“Reese’s is excited to partner with Paramount Pictures and Marvel Entertainment to bring added excitement to Iron Man 2 by offering loyal fans the chance to be featured in a Hollywood blockbuster,” said Michele Buck, Senior Vice President and Global Chief Marketing Officer, The Hershey Company. “In addition, our iconic Reese’s brand is honoring the film’s icon, Tony Stark. We’re teaming with MIT students to launch competing social media campaigns that will drive online buzz for this unique prize.”

Going back to the origins of Iron Man’s genius, Reese’s has challenged select MIT MBA students to generate awareness for the “ Part Chocolate. Part Peanut Butter. All Hero : .” promotion online. The digital marketing competition has two teams of three students competing to see which team can drive the most fans to www.reeses.com/ironman2 : .
Each team will represent one of the core ingredients in Reese’s perfect flavor combination – chocolate and peanut butter – with their competing campaigns launching April 5. The social media campaigns can be seen on Facebook, Twitter, YouTube and select blogs.
Yes, yes, it's all very silly, but Reeces and Paramount can not be stopped. This leads us to 711!! Four new lenticular slurpee cups await those looking for a sugar high and a souvenir to mark the moment. But WAIT...there's more! “Collect Like a Super Hero; Live Like a Billionaire” – that’s Tony Stark-speak for the Slurpee promotion which includes a new Invincible Orange Slurpee flavor, a record-number of collectible Slurpee and Big Gulp cups, and an online sweepstakes to win a luxury trip to Los Angeles.

Each collectible IRON MAN 2 Slurpee cup has a code printed on the inside which can be entered at www.slurpee.com to earn points redeemable for real and virtual prizes as well as to enter sweepstakes like the “Collect Like a Super Hero-Live Like a Billionaire.” Similar to the collectible Slurpee cups, the Super Big Gulp cups feature static images of the four IRON MAN 2 Super Heroes and super villains. New this year are two collectible 13-inch-tall mugs that replicate the movie’s two good guys – Iron Man in his characteristic red and gold armor and War Machine’s heavy-duty weaponized armor.
Flying Straws - 7-Eleven began including collectible action figures to straws as part of its movie promotions a few years ago. Characters have been reproduced as magnets and come with their own display stands. This year, they fly. 7-Eleven will offer three different IRON MAN 2 Slurpee spoon-straws with Iron Man, War Machine or Whiplash figurines designed to fly around the straw or detached as a toy or collectible.
Live Like a Billionaire Online Sweepstakes - Besides collecting cups and straws like a Super Hero, Slurpee fans are encouraged to head to www.slurpee.com to enter the “Collect Like a Super Hero; Live Like a Billionaire” sweepstakes that runs from April 1-May 31, 2010. The winner, selected in a random drawing, will receive a luxury Tony Stark-style trip for four to Los Angeles. The trip includes first-class air fare, two premiere suites and adjoining deluxe room at a luxury hotel for three nights, $5,000 cash for a Rodeo Drive shopping spree, lunch and dinner at The Ivy and Spago, limousine service, personal assistant and private tours of Hollywood and Beverly Hills. Retail value of the trip is approximately $30,000.
The sweepstakes can be entered online by redeeming five Slurpee Nation rewards points for entry. The contest can be entered up to five times per day. No purchase is necessary to win; instructions for entering for free without using points is available at www.slurpee.com.
Invincible Orange Slurpee Flavor - Developed by the Dr Pepper Snapple Group, the Invincible Orange Slurpee flavor blends Sunkist Orange with vanilla cream to create a refreshing orange cream or orange float flavor.
a games for iron man wow, its really great i hope that i can play this game too but i really excite to watch the iron man on the big screen.
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