Toy Fair 2018: Action Man Returns

Back into the ocean of UK Toy Fair images our reporters sent back this week! Jenny Wilson was combing the floor with the same hit list and priority notes Matthew had, yet turned in completely unique and awesome work! I love when that happens. Two people in the same place, seeing the world in a completely different way. Not only that, though, but each seemed to get completely different coverage depending on when they went and who they talked to...and THAT is the mystery of UK Toy Fair! We sent Jenny to AB Gee with the fleeting hope something super new from Mattel would peek out. What we got was the return of a hero!

Manufactured by Art + Science, distributed by A B Gee and licensed by Hasbro, Action Man turns 50 this year and returns with a retro line of collector's edition action figures aimed squarely at UK uber collectors. The initial offering kicks off with an Action Soldier, Scuba Diver, British Infantryman, Paratrooper, Ski Patrol,  Footballer and Bobby Moore (who is the ultimate action hero, after all.)

In the Summer we'll see a 100th Anniversary RAF, the first tattooed action man and a "Help the Heroes" figure.

Pics by Jenny Wilson @ Wilson & Co Photography  https://www.wilsonandcophoto.com/

More to Come!!

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