To properly celebrate the King of the Monsters, Alamo Drafthouse and their partners at Toho International plan an expansion of their merchandising partnership that includes the first-ever Godzilla popcorn bucket, a rare screening of THE RETURN OF GODZILLA at over 40 locations, and a top-secret mystery marathon at Alamo Drafthouse Valley Fair, the company's new kaiju-themed location near San Jose.
“We’re thrilled to be partnering with Toho International on this exclusive Godzilla Day celebration and first-of-its-kind merchandise collection,” said Chaya Rosenthal, Chief Marketing Officer at Alamo Drafthouse. “We know Alamo Drafthouse fans are Godzilla fans, and they’re going to lose their minds over these collectibles – from the Mothra Mug to the very first Godzilla-shaped popcorn bucket. As a lifelong Godzilla fan myself, I already have a spot saved in my display case for these incredible pieces. We couldn’t be more excited to share our love of all things kaiju and Godzilla at our Valley Fair theater and at all Alamo Drafthouse locations nationwide.”
On November 3rd, Alamo Drafthouse theaters will celebrate Godzilla Day 2025 with a rare screening of THE RETURN OF GODZILLA, the first film in the legendary “Heisei” era. Originally released in Japan in 1984 and later re-edited for U.S. audiences as GODZILLA 1985, this action-packed entry remains one of the most beloved installments in the Godzilla franchise.
Super-fans in the San Francisco Bay Area can spend the day with their monster pals at a Mystery Marathon on Sunday, November 2nd, at Alamo Drafthouse’s kaiju-themed Westfield Valley Fair location in Santa Clara, CA. Open since June, the location is, fittingly, the largest in the Alamo Drafthouse circuit, and boasts dozens of vintage kaiju posters on the walls, Godzilla-themed snacks, and an eye-popping two-story window display of Godzilla.
To mark the occasion, fans will also have the chance to secure an exclusive, limited-edition Godzilla Day 2025 t-shirt, designed by acclaimed artist Chris Bilheimer. This collectible shirt is only available with tickets purchased before October 17th, and will be available for pickup in theaters on November 3rd.
“Any day is a day worth celebrating the G Man,” says Jake Isgar, Head of Alternative Content & Specialty Programming. “But this year, we’re pulling out all of the stops for a birthday celebration befitting our atomic pal.”
For fans everywhere who need a little (or a lot) more Godzilla in their lives, the Alamo Drafthouse x Godzilla collection will expand with a half dozen new products available in-theater and on AlamoMart.com on Monday, October 27th. Topping the list is a wildly anticipated first for Godzilla collectors – the very first popcorn bucket created in partnership with Toho International and based around the “Showa Era” of Godzilla. Designed by Alamo Drafthouse’s Scott Sugiuchi, it’s the first of a line of popcorn buckets planned to continue into 2026 and beyond. Each Showa Godzilla Popcorn Bucket will be numbered in a limited run of 6,000 and will come in a custom collector’s box.
In Godzilla’s vast universe of friends, foes, and frenemies, one name stands above them all: Mothra! And thanks to a gorgeous winged handle design by Alamo Drafthouse’s very own Godzilla superfan Scott Sugiuchi, lepidopterophiles have their new favorite drinking vessel – the Mothra Winged Mug. The Mothra Winged Mug, packaged in an exclusively designed collector’s box, is limited to just 5,000 units.
Fans can show their respect to their favorite monsters on their lapels with the Kaiju Enamel Pin Set designed by Scott Sugiuchi, confirm their allegiance with the King of the Monsters Hat designed by Scott Sugiuchi, or don a new Godzilla in Color hoodie designed by Tom Whalen.
The pin set, hat, and hoodie will be available on Monday, October 27th, at AlamoMart.com and in limited quantities at select Alamo Drafthouse locations. Pre-orders for the Showa Godzilla Popcorn Bucket and the Mothra Winged Mug will also be available on Monday, October 27th, at AlamoMart.com for shipment in December.
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