Tuesday, October 7, 2025

NYCC 2025: Step Inside Sanrio’s My Melody & Kuromi Game Plaza

Sanrio’s My Melody & Kuromi Game Plaza
Sanrio is inviting fans of all ages to experience its special pop-up at New York Comic Con (NYCC), My Melody & Kuromi Game Plaza. The immersive entertainment attraction celebrates two of its most beloved characters, marking My Melody’s 50th and Kuromi’s 20th anniversaries.

This will be a must-see stop for Sanrio fans attending NYCC, marking the U.S. debut of the My Melody & Kuromi Game Plaza following its successful launch in Tokyo this summer. Media and invited guests can get a first look during a special preview night on Wednesday, October 8 ahead of the official opening.

Attendees can look forward to exclusive digital games inspired by the iconic duo, along with supercute photo opportunities, limited-edition merchandise, and special giveaways. The pop-up will also feature memorable meet-and-greet moments with My Melody and Kuromi from 12:00-3:00pm from Thursday through Sunday.

Preview Night: Wednesday, October 8, 2025

Official Pop-Up Dates: Thursday, October 9 – Sunday, October 12, 2025

10am – 7pm | Thursday – Saturday

10am – 5pm | Sunday

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