Friday, June 29, 2018

BEA 2018: Spin Master's Moonlite Innovates Story Time

BEA 2018 Spin Master Moonlite
Here's one that slipped right past us, but waved hello at the NY Book Expo a little while back. Inspired by her daughter's love of shadow play before bedtime, mother and former Google veteran, Natalie Rebot created Moonlite, a children's story book projector that attaches to almost any mobile phone and uses the flashlight of the phone to project vibrant story images onto the ceiling or wall. Moonlite brings storybooks to life with a modern twist on traditional storytelling that makes reading a fun and memorable event for both children and parents.

Rebot launched her initial prototype and concept on Kickstarter.com where funding goals were surpassed ten-fold, with more than 40 million views to date on the product's original video. As a result, Moonlite caught the attention of retailers, celebrities, receptive mothers and Spin Master who embraced the partnership.

BEA 2018 Spin Master Moonlite


"This synergistic partnership is a direct reflection of the entrepreneurial and innovative spirt we strive to convey at Spin Master, and we are thrilled to partner with the Moonlite team on this brilliant concept," said Anton Rabie, Spin Master's Co-Chief Executive Officer and Co-Founder. "Moonlite has true potential to support the publishing market on a global scale as it's designed to bridge the gap between traditional and digital books through a magical storytelling experience that fuels your child's imagination."

BEA 2018 Spin Master Moonlite BEA 2018 Spin Master Moonlite

BEA 2018 Spin Master Moonlite

BEA 2018 Spin Master Moonlite

Since joining forces with Spin Master, Moonlite developed partnerships with renowned publishers including HarperCollins, Randomhouse, Hachette and Simon and Schuster, bringing top titles to the platform, including: "Goodnight Moon," "Wherever You Go," "Where is Baby's Belly Button," "Curious George," "Chicka Chicka Boom Boom" and more.

BEA 2018 Spin Master Moonlite

BEA 2018 Spin Master Moonlite

"Bedtime stories have always been a special bonding moment for parent and child, and as a mom I'm excited to bring this new way of storytelling to life with Moonlite," said Founder Natalie Rebot. "It's been an incredible journey as we start to fulfill orders, and hit retail shelves as a Top Toy at Target this holiday season. The support and enthusiasm has been tremendous."

Moonlite starter packs are available at Target for $24.99 and the app is available for download in both the Apple Store and Google Play Store. Simply attach Moonlite to your phone, pop in a story reel, open the Moonlite app and begin projecting your favorite story. For more information on Moonlite, avid readers and parents can visit www.mymoonlite.com

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