Toy Fair 2020: FAO Partnering with Super7 for Super Shogun Transformers Optimus Prime

Super7 is expanding its license with Hasbro, Inc. on an incredible fan favorite: Super Shogun TRANSFORMERS Optimus Prime! This oversized figure is available for preorder only, and exclusively at select partner retailers, including iconic toy retailer FAO Schwarz. Super Shogun TRANSFORMERS Optimus Prime retails for $350 (including shipping), and is available for preorder, launching Friday, Feb 21, available through Mar 31.  

Super Shogun TRANSFORMERS Optimus Prime is a 24" tall figure based on the vintage Jumbo Machinder and Shogun figures. These Japanese figures are some of the most expensive vintage toys that collectors covet, with almost 50 different figures originally made in Japan. The Super Shogun TRANSFORMERS Optimus Prime is a nod to these amazing toys and a throwback to the very first toy Super7 made for the US market- a Super Shogun Stormtrooper in 2010. In a homage to its origins, this Friday, Super7 will exclusively launch its first Super Shogun since 2013, the Super Shogun TRANSFORMERS Optimus Prime. 

        • The design is inspired by the 1970's Shogun Warriors toy line.
• Super Shogun Optimus Prime will be G1-era accurate paint job and detailing.
• Three points of articulation.
• Features wheels on feet for rolling combat action.
• Armed with a spring-loaded, “rocket firing” left fist.
• Removable Ion Blaster.
• Chest opens to reveal removable Matrix of Leadership.
• Will include sticker sheet for customizable display.

“FAO Schwarz is known for having extraordinary, one-of-a-kind toys, so we couldn’t be more thrilled to partner with Super7 on the Super Shogun TRANSFORMERS Optimus Prime PreOrder.” said David Niggli, Chief Merchandise Officer of FAO Schwarz. “We have long loved Super7 and supported their unique line of TRANSFORMERS figures so we know our customers and fans will be thrilled to have access to this fan favorite collectors’ Super Shogun.”

Super7 will look to collectors and fans to support this one-of-kind collector figure. Preorders for Super Shogun TRANSFORMERS Optimus Prime will be available starting Feb 21 at Super7.com, and through FAO Schwarz and other exclusive retail partners.

Be the first to see the Super Shogun TRANSFORMERS Optimus Prime on display at NYTF!  Additional Transformers ReAction Figures from both Wave 1 and Wave 2 are available at the show as well.

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