Toy Fair 2025: Mattel Introduces Their Brick Shop

Mattel, Inc (NASDAQ: MAT), an innovator in toys for 80 years and leading global toy and family entertainment company with one of the most iconic brand portfolios in the world, announced today a new brand in the building sets category, Mattel Brick Shop™. Mattel Brick Shop is being introduced for the first time at Nuremberg International Toy Fair.  Leveraging  trusted legacy and expertise of Mattel, Mattel Brick Shop is designed to disrupt the status quo, bending the rules of building with innovative features, materials and techniques that inspire builders to try something new.