Peanuts Worldwide has signed Just Play as its master toy licensee to
produce plush, figures, vehicles, play sets and role play toys for
retail in the U.S. and Canada. In addition to Just Play and an existing figurine deal with Schleich,
Peanuts has also added Hot Wheels for basic and collector cars;
Nakajima for infant and specialty plush; and Palamon for Halloween
costumes. Cra-Z-Art, a longtime Peanuts licensee that produces the
classic Snoopy Sno-Cone Machine, has also expanded their license to
include craft and activity sets.
“We are excited to be working with Just Play because we know their
innovative and fun products will capture the playfulness of Peanuts for
our new fans,” says Leigh Anne Brodsky, managing director of Peanuts
Worldwide. “Being in the toy aisle is a key part of our strategy as we
gear up for the Peanuts movie next year.”
“We are thrilled to add Peanuts to the Just Play family,” adds
Geoffrey Greenberg, co-president of Just Play. “We are looking forward
to building on the legacy of Charles Schulz and introducing this
evergreen property to a new generation of kids. With the movie coming
up, we know that kids will be clamoring for toys featuring Snoopy,
Charlie Brown and the rest of the gang.”
The first line of Peanuts toys is scheduled to hit retailers this
month. The toy deals come on the heels of the announcement that the
first major Peanuts feature film from Twentieth Century Fox and Blue Sky
Studios is headed to the big screen in November 2015.
Tuesday, June 17, 2014
Peanuts Signs Just Play as Master Toy Licensee
Labels:
action figures
,
just play
,
licensing expo 2014
,
peanuts
,
plush
,
toys
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